Available ONLINE www.visualsoftindia.com/journal.html VSRD-IJBMR‚ Vol. 1 (6)‚ 2011‚ 348-361 RESEARCH ARTICLE RESEARCH ARTICLE A Study of Buying Behavior and Brand Perception of Consumers in Shopping Malls 1 M. Yaseen Khan* and 2SM Tariq Zafar ABSTRACT In India Shopping Malls industry is upcoming industry worth Rs 17000 Cr. In NCR (National Capital Region) Gurgaon is the most favorite place for the shopping malls. M.G. (Meharuli – Gurgaon) Road is the place for all famous shopping
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GLOBALIZATION EVOLUTION OF GLOBALIZATION The term globalization denotes “globe” as a single market. Product presence in different Markets of the world. Production base across the globe. Human resources from all over the world. International investment Transaction involving IPRs. The advent in ICI(information‚ communication and technology) Rapid economic liberalization of trade and investment The mobility of people and transactional moves The reach of satellite channels‚ internet etc.
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MARKETING - II ANALYSIS OF BINGO’S PROMOTIONAL CAMPAIGNS Submitted to – Prof.Srabanti Mukherjee SECTION – EGROUP – 8 NAME ANIKET YEVALKAR ANOOP S ASHWIN GOLAPKAR GIRIJESH SINGH MAHRA HITESH CHANDNANI SENAJIT CHAKI SUMITA KERKETTA ROLL NUMBER 2012PGP449 2012PGP050 2012PGP120 2012FPM006 2012PGP136 2012PGP345 2011PGP908 TABLE OF CONTENTS Introduction .........................................................................................................................................
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[Title] To replace the photo at left with your own‚ just delete it. Then‚ on the Insert tab‚ click Picture. [Team Member Name] [Team Member Name] [Team Member Name] [Class] [Semester] [Instructor Name] [Date] Contents TEDHA HAI PAR MERA HAI – KURKURE 3 INDIAN SNACKS BY PepsiCo. 3 PRODUCT 3 MARKET SUMMARY 3 MARKET ANALYSIS 6 COMPETITOR ANALYSIS 6 NEW ENTRANTS 7 COMPARISON OF COMPETING PARAMETERS 7 COMPETITOR ANALYSIS CONCLUSIONS 8 SOURCE 9 TEDHA HAI PAR MERA HAI – KURKURE INDIAN SNACKS BY PepsiCo
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i love u MADE BY:- DIKSHA AGARWAL BBA-A [pic] INTRODUCTION Joint Hindu Family Business is a form of commercial organization where a business is owned by the members of a Hindu Family living jointly. When the business continues from one generation to another in a Hindu family it becomes a Joint Hindu Family Business. It is a business where a person becomes a member only by virtue of birth in the Hindu family. The Joint Hindu
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FUTURE OF DAIRY INDUSTRY IN INDIA By:Daksh Mahajan (MBA batch(2012-14)‚Ambedkar University ‚Dwarka campus‚Delhi) Dairying has played an important role in strengthening India’s rural economy. It has been recognised as an instrumental to bring about socio – economic transformation. Small & marginal farmers and landless labourers derive a substantial part of their livelihood from the sale of milk .We own about seventy percent of cattle in the rural areas. The vast potential of dairying is in
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where a good many investors find new opportunities in the market. Studies show that India is the second largest producer of fruits and vegetables .Its processing level is estimated to be around 2 %‚ as compared to about 80 % in Malaysia‚ 30% in Thailand‚ and 60-70% in UK and USA. A strong and dynamic food processing industry is important for diversification and commercialization of agriculture. It ensures value addition to the agricultural products‚ generates employment‚ enhances income of farmers
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Contents Contents 1 Introduction 3 Objective 4 Research Methodology 4 Analysis and Interpretations 5 Conclusion 15 Annexure 16 Introduction The project purpose is to decipher the satisfaction level of the consumers as well as to know how effectively the company has segmented and positioned their product. We will also have a better understanding of factors that influence customers buying behaviour. The motive is to identifying the consumers who share similar demographic‚ psychographic
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FOOD INDUSTRY FOOD INDUSTRY NUPUR TEWARI 39117 ARPITA SINGH 39116 INTRODUCTION India s Food Processing industry ranked 5th in terms of production‚ consumption‚ export & expected growth. It is the largest producer of milk‚ pulses‚ sugarcane and tea in the world and big producer of wheat‚ rice‚ f & v. The Indian food industry is estimated to be worth over US$ 200 billion and is expected to grow to US$ 310 billion by 2015. Continued.. The Indian food processing industry is estimated
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Hindustan Unilever)‚ Kisan(Brookbond)‚ Pilsbury. Swadeshi- Ankur‚ Saindha namak(Patanjali)‚ Low Sodium & Iron-45 Ankur‚ Tata‚ Surya‚ Taja‚ Tara. SNACKS Foreign- Uncle chips‚ Pepsi(Ruffle‚ Hastes)‚ FunMunch‚ etc Swadeshi- Bikano Namkeen‚ Haldiram‚ Homemade chips‚ Bikaji‚ AOne‚ etc KETCHUP AND JAM
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