Case Analysis of Mountain Dew: Selecting New Creative Submitted by: of BSBA-MM3 TIME CONTEXT: 2000 VIEW POINT: Scott Moffitt (Marketing Director‚ Mountain Dew) FACTS: PepsiCo‚ Inc. is among the most successful consumer products companies in the world‚ with 1999 revenues of over $20 billion and 116‚000 employees. “Do the Dew!” This was a long time tag line for the Mountain Dew brand. In 1995 marketing managers for Mountain Dew realized the tag line had lost consumer interests
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Mountain Dew Case Study SUMMARY Mountain Dew is a carbonated soft drink (CSD) brand produced and owned by PepsiCo. The drink is yellowgreen‚ citrus-flavored‚ and high caffeinated. The product sells to male teens and young adults who embrace excitement‚ adventure and fun. The positioning is that it is the great tasting carbonated soft drink that exhilarates like no other because it’s energizing‚ thirst- quenching‚ and has a one-of-a-kind citrus flavor. Some of Mountain Dew’s competitors include
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Strategic planning is an organization’s process of defining its strategy‚ or direction‚ and making decisions on allocating its resources to pursue this strategy. It may also extend to control mechanisms for guiding the implementation of the strategy. Strategic planning became prominent in corporations during the 1960s and remains an important aspect of strategic management. It is executed by strategic planners or strategists‚ who involve many parties and research sources in their analysis of the
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QUESTION 1: Discuss the resort industry in Malaysia specifically Redang Island. A charming history has turned Malaysia into a multinational land of extreme contrasts. Travelling in Malaysia has been a heart-warming experience‚ while its first class infrastructure makes travelling in Malaysia a convenient and comfortable stay. The gastronomical paradise consists of millions-years old forests‚ state of art skyscrapers and hundreds of colorful festivals by all the races in Malaysia (Tourism Malaysia
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age‚ the glacier melted over millions of years Longs Peak is a popular landmark and hiking destination in the Rocky Mountain National Park. Like all mountains in the rocky mountains‚ Longs Peak was formed during the laramide orgeny. Longs Peak is about 9‚500 feet tall and made of metamorphic and igneous rock. Mount Meeker is yet another popular landmark in the Rocky Mountain National Park.Mount Meeker was also was formed during the laramide orgeny. Mount Meeker is about 13‚911 feet tall and
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MKTG324 Wenjing Xu Mountain Man Brewing Company Case Analysis Company Overview Mountain Man Brewing Company produces Mountain Man Lager; the most authentic regional beer for working class East Central Americans‚ among all premium domestic beers‚ because of its distinctive quality‚ bitter flavor‚ slightly higher than average alcohol content and competitive price . MMBC targeted its product toward the middle-aged blue collar worker in the East Central region. MMBC’s strategic focus on this
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------------------------------------------------- Case 2: Mountain Man Brewing Company Prepared for: Marketing 181 Date: February 9‚ 2011 ------------------------------------------------- Question 1: There are many factors that have enabled MMBC to create a strong brand. These include: taste‚ perceived quality‚ image‚ tradition‚ and authenticity. Taste is achieved through a selection of rare Bavarian hops and unusual strains of barley creating a defined Mountain Man quality. In addition‚ Mountain Man Lagers’ distinctively
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Mountain Dew: Selecting New Creative The successful ‘Do the Dew’ campaign of the PepsiCo soft drink Mountain Dew was in its eighth year. As‚ the marketing managers realized that the tag line had lost consumer interests‚ they changed the direction of the creative. The target market for Mountain Dew‚ however‚ remained the same. Mountain Dew’s ad campaign between 1995 and 1999 did not fare extremely well. A new marketing concept must be developed to rejuvenate consumer appeal towards Mountain Dew.
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“On Sunday (March 1)‚ a small group of armed civilians killed a Serbian wedding guest and wounded the priest.” The war broke out between Sarajevo and Pale after the attack of armed civilians from Pale on Sarajevo. Comparing to Zlata’s Diary with the book The Freedom Writers‚ both the books has wars in different issues but has similar consequences. Zlata’s Diary has a conflict between two countries which created the war. The Freedom Writers Diary has gang wars because of discrimination between races
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Today there are only about 790 mountain gorillas left in the world. They are the second most severely endangered subspecies of gorilla and can only survive in the wild. Unlike other gorillas that can live in captivity. My goal is to raise awareness of the decline of these magnificent animals. Although dedicated conservation initiatives have taken place since their scientific discovery in 1902‚ the mountain gorillas are still at great risk from malicious human acts and other biological reasons. Factors
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