Giulio Valmasoni ID 12105895 2012/2013 International and Global Marketing Assignment Social and Cultural Issues that affect International or Global Marketing Approaches Hofstede (1980) defines culture as the “Collective mindset which distinguishes a group from another”. This definition is probably the most comprehensive‚ yet each one highlights one aspect of this elusive concept‚ for example: a problem-solving
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Hofstede Cultural dimensions: India is a vast country known for its diversified culture and traditions. The unique characteristic of India is its “unity in diversity”. In India Relationships and feeling plays a larger role in decisions. Indians tend to take larger risks with a person whose intentions they trust. Thus‚ one’s credibility and trustworthiness are critical in negotiating a deal. Indians are ‘polychronic’ people‚ ie they tend to deal with more than one task at the same time. Indians
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Hofstede cultural dimensions 5 dimensions Power distance is defined as "the extent to which the less powerful members of institutions and organisations within a country expect and accept that power is distributed unequally". Individualism pertains to societies in which the ties between individuals are loose: everyone is expected to look after himself or herself and his or her immediate family. Collectivism as its opposite pertains to societies in which people from birth onwards are integrated
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Naeja Silar January 14‚ 2012 Leadership and Organizational Behavior Unit 1 Assignment Organizational Theory: Cross-Cultural Work Environments I will be researching a theory on the analysis of cross-cultural management style and structure. In researching this theory‚ it will help managers in a multinational company‚ or work environment‚ interact with employees of a diverse background. In understanding‚ and getting a better idea of how cultures interact in workplace environments‚ the manager
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Cultural Differences COM360 December 23‚ 2013 Cultural Differences This paper will examine the differences in culture within the aspect of the film The Princess and the Frog. The cultural aspects of this film will be examined using Hall’s perspective of culture as a screen and Hofstede’s five dimensions. This paper will evaluate both cultural identity and culture bias in the film. It will explain the concept of cultural patterns and show what types of cultural patterns are present in the
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Effective cross-cultural communication is one of the most important issues dealt with in business‚ particularly when a firm operates at an international level. Communication is a process with three key elements‚ which includes a source‚ an audience‚ and a channel. Communication derived from businesses will have listeners that include‚ but are not limited to customers‚ employees‚ suppliers‚ and the community (Caddy et al.). These listeners contribute to the success of a firm‚ which is why there is
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their business with a very rigid and professional posture‚ Brazil handle their business with a more open communication policy‚ whereas South Africa has a very casual approach to handling their business. Technology can be a helpful tool with cross-cultural communications between America and all the other countries in the world. With video conferencing‚ many executives from around the world have the ability to talk to each other from their very own offices. Technology has eliminated the expense for
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Cross-cultural Communication and interaction Executive summary The report is aimed to reflect on the researcher’s personal experience during the module by combining relevant academic theories and concepts. It first explores the application of Cross-Cultural Theory and Concepts to the PALS groups. Second‚ it focuses on the reflection from perspective of self and other individuals. Third‚ it focuses on reflecting on the cross-cultural interaction. Fourth‚ it mainly discusses the cultural diversity
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University of Phoenix | Cultural Differences | Culture Differences Paper | Sharon BanksDon Case | COM/360 | 9/2/2013 | This document is about the culture differences in the film” Why Did I Get Married and “Soul Food”. This document will provide specific examples of Hall’s perspective of culture as a screen and Hofstede’s five dimensions are reflected in a particular culture pattern. This document will evaluate both culture identity and culture bias in both of these films; explain the
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going to budge. She had three more doors: the gym door‚ the basketball court door‚ and the recess door. Once again locked‚ locked‚ and locked. They started to give up‚but then a janitor let them in the main door. Sydney sprinted up the stairs‚ down the hall‚ and to her locker. The school was empty no one was in sight except the janitors cleaning out the teachers rooms. She tried the so thought combination but of course it wasn’t
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