Consumer Promotions: A Case Study of Cadbury’s Three years back‚ Cadbury’s found itself in the eye of a storm‚ when a few instances of worms in its Dairy Milk bars were reported in Maharashtra [ Images ]. In less than two weeks‚ the company launched a PR campaign for the trade. And three months later‚ came an ad campaign featuring Big B [ Images ] and a revamped poly-flow packaging. Marketing and communications experts brought together by AICAR and the Subhash Ghoshal Foundation say that Cadbury
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ting strategy ITCMarketing Strategy Marketers need to understand the psyche of the rural consumers and then act accordingly. Rural marketing involves more intensive personal selling efforts compared to urban marketing. Firms should refrain from designing goods for the urban markets and subsequently pushing them in the rural areas. To effectively tap the rural market‚ a brand must associate it with the same things the rural folks do. This can be done by utilizing the various rural folk media to reach
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Born on 28th September 1929 in Indore (M.P.)‚ Lata Mangeshkar is one of the greatest singers India has ever produced. Mangeshkar family could very well be called the premier musical family of India as father Pt. Dinanth and 5 siblings- Lata‚ Usha‚ Asha (Bhosle)‚ Meena (Khadikar) and Hridaynath have all contributed immeasurably in the field of popular music as singers and composers. Lata recorded her first song Naachu yaa gade khelu saari for a Marathi film ‘Kiti hasaal’(1942) and in ‘Aap ki seva
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Topic Ready made garments: A Case Study on Export performance Course name Theory and practice of International Business (EIB-510) Al Ratul Bin Muzib ID: 80903025 Semester-III EMBA Program Department of International Business University of Dhaka Dr. Khondoker Bazlul Hoque Professor Department of International Business University of Dhaka The 24th April‚ 2010 Letter of transmittal Date: April 24‚ 2010 Dr. Khondoker Bazlul Hoque Professor Department of International
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THESIS REPORT ON “Measuring the impact of corporate credibility on brand equity. An investigation in the context of mobile phone operator in Bangladesh (Grameenphone‚ Banglalink)” JAHANGIRNAGAR UNIVERSITY SAVAR‚ DHAKA-1342 Thesis Report On “Measuring the impact of corporate credibility on brand equity. An investigation in the context of mobile phone operator in Bangladesh (Grameenphone‚ Banglalink)”. Supervised By Farhana Sehreen Lecturer‚
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References: Verma Desh Deepak (2002) "Thematic Report on Mountain Ecosystems"‚ Ministry of Environment and Forests‚13pp‚ retrieved 27 March 2007 Thematic Report on Mountain Ecosystems Full text‚ detailed data‚ not cited.
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KINGFISHER Presented By ANISHA MITTAL XI-C INTRODUCTION Kingfisher Airlines Limited is an airline group based in India. Its head office is in Andheri (East)‚ Mumbai and Registered Office in UB City‚ Bangalore. Kingfisher Airlines‚ through its parent company United Breweries Group‚ has a 50% stake in low-cost carrier Kingfisher Red. The airline has been facing financial issues for many years. Until December 2011‚ Kingfisher Airlines had the second largest share in India’s domestic air travel market
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A Subaltern Study: Subaltern is a word that is used to denote some one with low ranking in a social political and other hierarchy. It also used to describe some one who has been marginalized or oppressed. This term was first adopted by Antonio Gramsci who was an Italian Marxist. He used the term subaltern to refer the groups who are outside the established structure of political representation. It may also be emphasized that Bonaventura de Sousa Santos (2002) used the term subaltern cosmopolitan
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Cultural heritage of a people refers to the social and religious attitudes‚ beliefs‚ principles and conventions of behaviour inherited from the tradition stretching back to remote antiquity. It also includes in its connotations intellectual and artistic manifestations in the form of language‚ literature‚ visual and plastic art and music developed by the society from generation to generation. Viewed in this light‚ our cultural heritage is immensely vast and varied. India is the cradle of one of
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The ad for a certain shampoo on the television portraying two of the most sensuous and physically attractive star models‚ (who are also an off-screen pair in real life) is an indicator of how sex roles have changed in Indian advertising. Cinematographed in monochrome with the right shades of darkness and mood lighting‚ the word ’hot ’ recurs like a double-edged metaphor in the ad‚ an adjective that has no direct relationship with the product being advertised. Why? This‚ and other contemporary ads
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