Brand Positioning Submitted by: Rishi Dewan PGDM-Marketing (DCP) IMT Ghaziabad Contents Introduction 2 Process of Positioning 3 Strategies of Positioning 5 Positioning by Product attributes 5 Positioning by Quality 5 Positioning by Price 6 Positioning by User Category 7 Positioning by Use 8 Positioning by Competitor 9 Positioning by Celebration 10 Positioning Errors: 11 1. Under-positioning 11 2. Over Positioning 11 3. Confused positioning 12 4
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My sMs tReAsuRe Acknowledgement This book is a combined efforts of a lot of people & also things. First & foremost I would like to thank my dearest parents‚ & then my friends (because all the sMs here are forwarded by them only‚ so I think they should be thanked first !) & then there are some of my relatives too who have sent me messages & then if I continue I would certainly won’t have enough money to publish rest of my book. Also secondly I would thank my whole skeleton that
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A Cry Still Unheard: The Menace Of Female Foeticide In India “I am daughter of India. I am like your daughters who are playing in your premises‚ who are bringing laurels to the nation like Sunita Williams‚ Kiran Bedi‚ Kalpana Chawla‚ Sania Mirza etc. But there is a difference between me and all of you as I have been killed in the womb of my mother itself.” Once in our lives‚ most of us must have heard that a child is a ‘gift’ from God. Though whatever biology may suggest‚ it is not an uncommon
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Index 1. Introduction to HERO MOTOCORP 2. Company Profile 3. List of Board of Directors 4. Awards and Achievements 5.4P’s of the Company 6. Product Information 7. Product Mix 8. Segmentation 9. Distribution strategy 10. Competition 11. SWOT Analysis 12. Survey 13. Bibliography Hero MotoCorp formerly Hero Honda is a motorcycle and scooter manufacturer based in India. Hero Honda started in 1984 as a joint venture between Hero cycles of India and Honda of Japan. The company is the largest
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“Safed Teeka” – Communicating Boroplus Antiseptic Cream Introduction On a fine Monday morning on August 26th 2011‚ work was at its peak at the Kolkata Head office of Emami Ltd. Mr. Subir Sen (Sen) was sitting at his desk with an advertisement running on his desktop which showed actor Amitabh Bachchan[1] (Amitabh)‚ the brand ambassador of Emami. Sen had completed his MBA in Marketing from the ICM‚ Calcutta‚ and had joined Emami Ltd. under the Boroplus brand as a Brand Executive. The advertisement
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Interpreting Gandhi’s Hind Swaraj Gandhi’s Hind Swaraj is not rejection of the liberative contribution of modernity. Rather his effort can be interpreted as an attempt to integrate these positive elements with a liberating re-interpretation of tradition. With his critique from within the tradition‚ Gandhi becomes the great synthesizer of contraries within and across traditions. GANDHI’s Hind Swaraj (HS) is surely a foundational text for any understanding of the man and his mission. In dialogue
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Hospitals in Dhaka List of Govt. Hospitals Name of Hospital Address & Contact Govt. Unani & Ayurbedik Medical College & Hospital It is 300 gauges (9000 Feet) south from Mirpur-10 circle. Mirpur-13‚ Kafrul‚ Dhaka. Tel: 8012048. Shaheed Sohrawardi Medicel College Hospital At the side of National Cardiac Institute at Sher-E-Bangla Nagar. Tel: 9130800-19 Birdem General Hospital At the North-East of the Shahbag Square and South of the National Broadcast Authority. Tel: 8616641 BSMMU
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Table of Contents Veer Savarkar Introduction Vinayak Damodar Savarkar‚ commonly know as Swantantryaveer Savarkar was a fearless freedom fighter‚ social reformer‚ writer dramatist‚ poet‚ historian‚ poltical leader and philosopher. He remains largely unknown to the masses because of the vicious propaganda against him and misunderstanding around him that has been created over several decades. Veer Savarkar was born on the 28th of May 1883 in a village called Bhagoor near Nasik in Maharashtra
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Prospect of Shipbuilding in Bangladesh: A Case Study of Abdul Monem Limited Why there is no strong industry of shipbuilding despite having huge opportunities for development? By Marium Marufa Islam Former Student of East West University‚ Bangladesh Intern of Abdul Monem Ltd. 1 Table of Contents Executive summary………………………………………………………………………...........iv 1.0 ORIENTATION OF THE REPORT…………………………...………………………….1 1.1 Objectives of the Study………………………………………………………………1 1.2 Methodology…………………………………………………………………………
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Financial System of Bangladesh The Financial System is a set of institutional arrangement through which surplus units transfer their fund to deficit units. At present the financial system in Bangladesh is mainly composed of two types of institutions like banks and non-bank financial institution (NBFIs). The formal financial sector in Bangladesh includes: (a) Bangladesh Bank as the central bank‚ (b) 48 commercial banks‚ including 4 Government owned commercial banks‚ 30 domestic private banks (PCBs)
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