STRATEGIES OF MCDONALDS VS KFC” is undertaken as a partial completion for my BBA(MKT & SALES) course in AMITY SCHOOL OF BUSINESS (ASB) in NOIDA UP. Mcdonalds is the world’s largest chain of hamburger fast food restaurants‚serving more than 58 million customers daily.Mcdonalds primarily sells hamburgers‚cheeseburgers‚chicken products‚French fries‚breakfast items‚soft drinks‚shakes & desserts.The business began in 1940 with a restaurant opened by brothers Richard & Maurice Mcdonald in san
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CONTENTS Heading Page Executive Summary 3 Introduction 5 The Wendy?s Edge 5 Menu Unlimited? 6 Driving Ahead 7 Dollars and Sense ? The Cost of Chili 8 (i) Out of Pocket Basis 8 (ii) Full Cost Basis 10 (iii) The Real Cost 11 The Case For Chili 12 What Could Have Been 13 Looking Ahead 14 Conclusion 16 Appendix A 17 Appendix B 19 Appendix C 21 Executive Summary David Thomas founded Wendy?s in 1969 as a fast-food outlet providing quality food and quick service at reasonable prices. Since then Wendy?s
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founding fathers of the fast food industry have made their‚ once a small push cart business‚ into a multi-billion dollar industry where they have spread nationally and also internationally. An industry that began with a few of modest hot dog and hamburger stands has now become an industry that has spread to every corner of the nation. Many of this success of the fast food industry have been partially from its social advances. Social advances such as cars and or even franchises that have been invested
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has not entered. Aside from Antarctica‚ there is a McDonalds on every continent‚ and the number of countries that have fast food restaurants is growing on a daily basis. Schlosser describes in detail what happens behind the scenes‚ before the hamburger and fries come wrapped in environmentally safe paper and are consumed by millions of people daily There are several stories that stick out in my mind. First is the one about a rancher in Colorado. He had resisted the idea of squeezing as many
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500 restaurants scattered around 119 countries by employing more than 1.6million people and they receive around 60million customers each day. McDonald sells around 190 hamburgers per second and a new restaurant opens every ten hours. McDonald’s famous product they sell mostly is Big Mac‚ a hamburger that has 500 calories. It’s marketed since 1968 and the sandwich is responsible for taking 25 % calories of daily needs a person needs to consume all this according to the nutritionists
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your way when you order a whopper you can pick what you want on it. Not many fast food restaurants grill their hamburgers‚ but Burger King does. Each Whopper you buy has the grill marks on the meet you can’t find that in any other fast food restaurants‚ nothing in Burger Kings is micro waved everything is grilled and cooked. In McDonalds they microwave their food so you get a saggy hamburger that breaks up when you bite on it so instead of having food in your mouth you have it all over the table. When
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Table of Contents 1 Introduction to organization environment 4 2 Background of Macdonald 4 3 Strength and weakness of the company 5 3.1 Strengths 5 3.2 Weakness 5 4 MacDonald specific and general environment 6 4.1 Specific environment 6 4.1.1 Customers: 6 4.1.2 Competitors 6 4.1.3 Supplier 6 4.1.4 Strategies partners 7 4.2 General Environment 7 4.2.1 Economic conditions 7 4.2.2 Political / legal conditions 7 4.2.3 Social culture conditions-society‚ education level‚ religion
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Burker king I would first talk a little bit of their history‚ so we can have an idea of how BK became well-known‚ first im going to start by illustrating when it first stated and then how they continue to expand. I would go ahead and focus on some of their main facts. Im going to begin by where it first began back in 1954‚ founded by two individuals‚ David Edgerton and James McLamore in Miami‚ Florida. In where by 1955‚ they introduce their famous whopper burger‚ which lead BK to become the home
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Case Study: Mcdonalds McDonalds is widely considered the “king” of fast food restaurants. Started as one restaurant in 1955 by Ray Kroc‚ McDonalds is now a worldwide chain offering everything from a traditional hamburger to Frappuccino’s and everything in between. The McDonalds website states” Ray Kroc wanted to build a restaurant system that would be famous for food of consistently high quality and uniform methods of preparation. He wanted to serve burgers‚ buns
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McDonald’s Assignment Question No 1: What opportunities and threats did McDonalds face? How did it handle them? What alternative could it have chosen? Answer: OPPORTUNITY: 1. He offered a limited menu of high-quality‚ moderately-priced food served fast in spotless surroundings. McDonald’s "QSC&V" (quality‚ service‚ cleanliness‚ and value) was a hit. 2. Food is prepared in accordance with local laws. For example‚ the menus in Arab countries comply with Islamic food preparation laws
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