Jollibee Foods Corporation (PSE: JFC) is the parent company of Jollibee a fast-food restaurant chain based in the Philippines. Among JFC’s popular brands are Jollibee‚ Chowking‚ Greenwich‚ Red Ribbon‚ and Manong Pepe’s.[1] Since its inception‚ Jollibee has become an increasingly profitable fast-food chain with 686 restaurants in the Philippines and 57 in other countries employing 29‚216 workers.[2] Including all its brands‚ JFC has 1‚804 stores worldwide and total sales of more than US$1 billion
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positioning of Burger King. Burger King Corporation is founded by James McLamore and David Edgerton‚ beginning the legacy of flame-broiled beef and commitment to quality ingredients and friendly service. BURGER KING is the second largest fast food hamburger chain in the world. Nowadays‚ more than 11 million guests visit BURGER KING Restaurants around the world. When back to early 2004‚ their sales profit starting to slump. Burger King’s CEO had change their advertising agency CPB and amend their marking
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Competitive Advantage Strategy by Michael Porter Theory of McDonalds 2013 _____________ A paper Presented to the Faculty Economy of President University Indonesia _______________ In Partial Fulfillment of the Requirements for the Final Exam of Service Management _______________ By Trecy Emerald 014201000167 International Business 3 Introduction McDonald is‚ originated in California‚ USA‚ 1954‚ has become one of the most recognized and respected brands in the
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restaurants were introduced. Founded by Billy Ingram and Walter Anderson‚ the American Company White Castle‚ is generally credited with opening the second fast food outlet and first hamburger chain. Walter Anderson had built the first drive-in restaurant in Wichita in 1916‚ introducing a low cost and high speed hamburger restaurant. White Castle was tremendously successful from the beginning and produced numerous competitors. Then‚ franchising was introduced by A&W Root Beer‚ which franchised its
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Hi Group D‚ Here is my response to the Case Study: 1) 5 steps: i)Idea Generation- Harvey’s wanted to create Canada’s best selling hamburger. ii) Build a Business Case- Harvey’s used market analysis by polling burger lovers across Canada (telephone and focus groups). iii) Development-Feedback from the market analysis led to the concept to create a burger that was thicker‚ juicier‚ chewier‚ and tastier. They brought in chef Michael Bonacini to produce a burger that could survive the
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the company’s key business structure and operations‚ history and products‚ and provides summary analysis of its key revenue lines and strategy. Burger King Corporation (BKC or “the company”) is the world’s second largest company of fast food hamburger restaurant (FFHR) chain. The company operates in about 73 countries worldwide. It is headquartered in Miami‚ Florida and employs about 41‚320 people. The company recorded revenues of $2‚537.4 million during FY2009‚ an increase of 3.2% over 2008.
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concern‚ those who wanted the double cheeseburger to stay‚ and those who did not want to pay a penny more for the product. The company chose to placate both parties by raising the price of the double cheeseburger by 19 cents‚ while creating a new hamburger (McDouble) to keep the cheaper customers happy. 4) What can we learn about how to handle our future marketing decisions as we consider how McDonald’s handled this challenge? The basic premise of this challenge was how to keep the customer happy
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tables were spotless. Furthermore the staff at the outlet welcomes and greets their customers in a proper manner. And they work in a fast pace as the lane moves fast. And the food‚ hash brown were well cooked. The expiry date printed on the hamburger was fresh. So are the cucumbers‚ cheese and the milk shake mix. But there are few things to be highlighted that could be improvise. First of all the biscuits looks smaller than what it usually is. It could be because someone over kneaded the
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Supply Chain Management of McDonalds McDonald’s Corporation (NYSE: MCD) is the world’s largest chain of hamburger fast food restaurants‚ serving more than 58 million customers daily.[4] In addition to its signature restaurant chain‚ McDonald’s Corporation held a minority interest in Pret A Manger until 2008‚ was a major investor in the Chipotle Mexican Grill until 2006‚[5] and owned the restaurant chain Boston Market until 2007. A McDonald’s restaurant is operated by either a franchisee‚ an affiliate
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when the two oldest sons of Jerry and Janie Murrell decided not to attend college‚ they made a decision that ultimately changed their family’s lives forever. As supportive parents‚ the Murrell’s used the money intended for their tuition to open a hamburger take-out shop in Arlington‚ Virginia to keep the boys close to home and employed (Boone and Kurtz‚ 2012‚ p. 78). The restaurant was named Five Guys and a Burger‚ after their family of five sons. With hard work and dedication‚ Five Guys has flourished
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