Table of Contents 1 Introduction to organization environment 4 2 Background of Macdonald 4 3 Strength and weakness of the company 5 3.1 Strengths 5 3.2 Weakness 5 4 MacDonald specific and general environment 6 4.1 Specific environment 6 4.1.1 Customers: 6 4.1.2 Competitors 6 4.1.3 Supplier 6 4.1.4 Strategies partners 7 4.2 General Environment 7 4.2.1 Economic conditions 7 4.2.2 Political / legal conditions 7 4.2.3 Social culture conditions-society‚ education level‚ religion
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has not entered. Aside from Antarctica‚ there is a McDonalds on every continent‚ and the number of countries that have fast food restaurants is growing on a daily basis. Schlosser describes in detail what happens behind the scenes‚ before the hamburger and fries come wrapped in environmentally safe paper and are consumed by millions of people daily There are several stories that stick out in my mind. First is the one about a rancher in Colorado. He had resisted the idea of squeezing as many
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500 restaurants scattered around 119 countries by employing more than 1.6million people and they receive around 60million customers each day. McDonald sells around 190 hamburgers per second and a new restaurant opens every ten hours. McDonald’s famous product they sell mostly is Big Mac‚ a hamburger that has 500 calories. It’s marketed since 1968 and the sandwich is responsible for taking 25 % calories of daily needs a person needs to consume all this according to the nutritionists
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McDonald’s Organizational Structure In 1940‚ Richard and Maurice McDonald opened the first McDonalds Bar-B-Q restaurant in San Bernardino‚ California. McDonalds offered hamburger‚ cheeseburgers‚ soft drinks‚ coffee‚ potato chips‚ and pie‚ which their big seller at that time was their 15-cent hamburger. McDonald’s achievement is constructed on the groundwork of personal and professional integrity. In 1955‚ a businessperson named Ray Kroc purchased the company from Richard and Maurice and began to
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Burker king I would first talk a little bit of their history‚ so we can have an idea of how BK became well-known‚ first im going to start by illustrating when it first stated and then how they continue to expand. I would go ahead and focus on some of their main facts. Im going to begin by where it first began back in 1954‚ founded by two individuals‚ David Edgerton and James McLamore in Miami‚ Florida. In where by 1955‚ they introduce their famous whopper burger‚ which lead BK to become the home
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Case Study: Mcdonalds McDonalds is widely considered the “king” of fast food restaurants. Started as one restaurant in 1955 by Ray Kroc‚ McDonalds is now a worldwide chain offering everything from a traditional hamburger to Frappuccino’s and everything in between. The McDonalds website states” Ray Kroc wanted to build a restaurant system that would be famous for food of consistently high quality and uniform methods of preparation. He wanted to serve burgers‚ buns
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McDonald’s Assignment Question No 1: What opportunities and threats did McDonalds face? How did it handle them? What alternative could it have chosen? Answer: OPPORTUNITY: 1. He offered a limited menu of high-quality‚ moderately-priced food served fast in spotless surroundings. McDonald’s "QSC&V" (quality‚ service‚ cleanliness‚ and value) was a hit. 2. Food is prepared in accordance with local laws. For example‚ the menus in Arab countries comply with Islamic food preparation laws
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Significance of the Value Equation for Global Marketers According to Keegan (2002)‚ the value equation can be considered as a guide to create perceived value for customers by any organization operating anywhere in the world. The value equation is known as V=B/P‚ where V is the value‚ B is benefits and P is price. The value can be increased in two ways‚ by increasing the numerator ‘benefits’ or by reducing the denominator ‘price’. Keegan (2002) elaborates that the benefits can be increased by
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that much difference between their products and the products of their direct competitors. They promote some of their products by offering them at a cheaper price. For example: ‘The Eurodeals’. McDonalds offers the consumer the ability to eat a hamburger or cheeseburger at the price of 1 euro. Every month they change the product that’s being promoted. Product McDonalds sells consumer goods. People buy them because of the need they feel to eat McDonalds. McDonalds stands for a friendly‚ quick
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Topic A: Fast Food and Worker Safety In the Fast Food Nation chapter “The Most Dangerous Job‚” Eric Schlosser describes the gruelling‚ exploitive‚ injury-laden‚ low-paying jobs of meat-packing workers who handle the cattle that eventually become hamburgers. Schlosser explains how—for different reasons—the OSHA has been unable to enforce effective safety regulations needed to protect workers. Based on this chapter‚ discuss why the OSHA must have stricter regulations for the meatpacking industry. How
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