Fast Food restaurants have been around for many years and have developed over the time to meet consumer’s needs. The basic fundamentals of fast food have not changed; deliver food to customers as fast as possible. Eating fast food is something that I have not done in over four years. I decided to take a friend of mine to help me evaluate Burger King and McDonalds. Both of these restaurants are similar in many ways but also have many differences when it comes to taking orders. The production process
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McDonalds is a worldwide chain that tortures its animals‚ cuts the lifespan of its customers and taking over the world. This is why I believe it should be banned. First‚ let’s start with some statistics: * Last year‚ the company raked in a huge 28 billion US dollars; there are over 33‚000 stores worldwide. Americans consume approximately 1 billion pounds of beef at McDonalds a year- that’s the equivalent of 4 million average weight two year old children. * McDonalds doesn’t follow FDA standards
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Contents 1. Introduction 1.1 History of McDonald’s 1.2 Philosophy of the company 2. Task 1: SWOT Analysis 2.1 Strengths 2.2 Weakness 2.3 Opportunities 2.4 Threats 3. Task 2: McDonald’s Plan to Win Strategy 3.1 Implementation of key elements new Strategies 3.2 SWOT Analysis and Plan to Win 4. Task 3: McDonald’s 2003-2009 Strategy 4.1 McDonald’s Dynamic Strategy 4.2 Strategies Comparison 5. Task 4: McDonald’s Competitors 5.1 Wendy’s
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Even McDonald’s‚ which has one of the most recognizable brands in the fast food industry‚ cannot satisfy every customer’s need related to food. However‚ the company has a strong customer base that consists of different types of consumers. Needs are different for each of these consumers and McDonald’s certainly realizes it cannot meet the needs of these various groups by marketing to them in the same way. The U.S. Department of Agriculture (USDA) conducted a dietary survey in the United States in
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the 30 years ago. In mainland China‚ the first fast food shop had appeared since the April of 1984 in Beijing‚ which named “Yi.li fast food Restaurant” (Keyton & Xu‚ 2009). At that time‚ customers were not only to enjoy coffee‚ sandwich and hamburgers‚ which they have never seen
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Our feasibility study is a combination of product and service in which the intended product is the veggie burger and the service itself is like in a fast food restaurant in which we cook the hamburger then serve it immediately to our dear customers. Our store will most likely have dine in or take out hamburgers. We came with this idea because most often than not a customer want to feel comfortable while eating their food. The raw materials that we will be using in our business can easily be found
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our food. “The medical literature on the causes of food poisoning is full of euphemisms and dry scientific terms: coliform levels‚ aerobic plate counts‚ sorbitol‚ MacConkey agar‚ and so on. Behind them lies a simple explanation for why eating a hamburger can now make you seriously ill:...” In this quote‚ from his book‚ Schlosser is explaining all the fancy ways of saying what we are really eating. This only further proves his argument on the health problems caused by the so-called food that has
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aspects. Ray Kroc was a salesman who sold Florida real estate to milk shake mixing machines. He came across two brothers who had placed a large order for milk shake machines. In 1954 after observing the success that was going on with the McDonald bros hamburger shop Ray was convincing enough to the brothers that he contracted with the brothers into becoming the franchiser of their name and system. The first franchise sold for around $950 were as today you need more than $250‚000 to even be considered. Under
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1954‚ McDonald’s has satisfied the customers with its main product‚ hamburger. With having more than 35‚000 restaurants located in US‚ Europe‚ Canada‚ Asia Pacific‚ Meddle East and Latin America; it serves 52 million customers daily (McDonald’s 2006 Annual Report‚ 2007). 1954 was the year that reshaped the concepts of fast food industry. Fifty two year old milk shake salesman‚ Ray Kroc envisioned the idea of creating a hamburger product and delivering it to customers in very short time; when he
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Compare and Contrast McDonalds and Sonic Restaurants By: Stephanie Sumler When comparing Sonic (America’s Drive Inn)‚ and McDonald’s patrons would “be” surprised to know that these two restaurants are the same in many ways‚ but their different at the same time. Although McDonald’s and Sonic sell similar food items they both have many differences in store design‚ menus‚ and customer service.
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