PART 1‚ COMPANY OVERVIEW: Company History Dick and Mac McDonald opened their burger stand in 1948 in San Bernardino‚ Calif. Under the guidance of Ray Kroc‚ a onetime milkshake-mixer salesman. Since the 1940’s‚ McDonald’s has built a loyal customer base by continually dedicating themselves to customer service and providing high quality fast food for its customers. McDonald’s franchises grew swiftly: by the end of the 1960s‚ there were more than 1‚000 across the U.S. The first international franchise
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company’s museum. In 1955 Ray Kroc founded the McDonald’s Corporation and in 1961 he bought all the company rights from the McDonalds brothers‚ further making it the leading global foodservice retailer. “By 1958‚ McDonald’s had sold its 100 millionth hamburger”‚ says the official website of the company. 2.0 SWOT Analysis Strengths The main strength of McDonald’s is that it is a widely and very well-known brand. Every adult knows the famous Golden Arches and every kid knows Ronald McDonald. Adding
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McDonald’s is the world’s largest chain of hamburger fast food restaurants. McDonald’s and its franchises operated more than 33‚000 McDonald’s restaurants in 118 countries and serve 64 million customers each day. The company also operates other restaurant brands‚ such as Piles Café. McDonald’s is the largest food service company in the world. In 2010‚ the annual total revenues are 24‚075 millions. It is also one of biggest employers in the United States‚ with over 1.7 million workers (our company)
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This is a leading global food service retailer with more than 33‚000 local and global restaurants. McDonalds was my chosen business for this project‚ because this is a major franchise that started out as a BBQ establishment‚ that grew into a major hamburger franchise over a extended period of time. I think that by analyzing the strategic planning process of McDonalds‚ I will begin to understand the foundation of a solid business organization and the strategic management process. In order to complete
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Brittany Garner Mr. McAuley English 191 October 19‚ 2006 Fast Food: Your Arteries Worst Enemy. In Morgan Spurlock’s documentary "Super Size Me" Spurlock risks’ his life to inform Americans of how a small hamburger; can transform into a dramatic super-sized problem. Surgeon General David Satcher: "Fast food is a major contributor to the obesity epidemic." The number of obese humans is increasing rapidly. What really lures us into fast food restaurants? I find it hard to believe it’s the
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The first restaurant in Singapore was opened in 1979. Nowadays‚ 121 McDonald’s restaurants operate across the island‚ serving 1.2 million customers weekly (McDonald’s‚ 2013). Primary products which mean selling world wild include cheeseburgers‚ hamburgers‚ chicken‚ hash brown‚ coke and milkshake. To keep menu diversity and response to consumer tastes changing‚ the company expanded menu to cover salads‚ wraps‚ smoothies‚ fruit and fish (McDonald’s‚ 2013). It also developed and released a numbers of
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finished to wrap their siomai our professor said to us that the siomai we made can be divided into each member and cook it in each own house. And now we are done to our first activity after that we proceed to our second activity. We will do the hamburger patties. The ingredients were distributed again in each group. The two members of each group goes to the front to pick and measure again the other ingredients needed as same as the first activity preparation. After all the preparation we started
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Com 224 25 July 2013 Five Guys in Malaysia! Our group has been chosen as a consulting team by the domestic organization of Five Guys restaurant here in the United States. Five Guys has hired us with the purpose of wanting to expand their successful restaurant chain into other parts of the world. Our goal as their consulting firm is to help them flourish in taking their first step in globalizing their domestic organization into a multinational company. We believe that their first foot step in
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Abstract In the paper there will be a discussion about a fortune 500 company that is in the service industry. The company that was chosen is McDonalds’. There will be a discussion about the main line of business for McDonalds’. There will be a list of four countries that McDonalds’ operates in along with the four Ps of marketing that McDonalds operates by. Lastly there will be a discussion about the differences in the implementation of the four Ps marketing mix when it comes to different countries
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I. EXECUTIVE SUMMARY McDonald’s delivered strong performance and returns to shareholders in 2007. We have continued to build on our success as a trusted global consumer brand and grow our business by creating outstanding restaurant experiences for our customers. We have designed our executive compensation program to attract and retain excellent management and to motivate our executives and reward them for superior performance. We believe that our compensation program has played an important role
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