EXECUTIVE SUMMARY Every day we hear it on the news‚ read it in the papers‚ over hear people talking about it… and in every single instance the word globalization seems to have a different meaning. So‚ what is globalization? What are its main drivers? Why and how does globalization impact international business? What’s the future of international business? This paper‚ through conceptualizing the significance of globalization for international business and explore core concepts of the international
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History of Jollibee In 1975 Tony Tan and his family opened a Magnolia Ice Cream parlor in Cubao. Sometime in 1978‚ Tony Tan and his brothers and sisters engaged the services of a management consultant‚ Manuel C. Lumba. Lumba shifted the business focus from ice cream to hotdogs‚ after his studies showed that a much larger market was waiting to be served. Lumba became Tan’s last business and management mentor. The Jollibee mascot was inspired by local and foreign children’s books. Lumba created the
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never bought Monsanto seed and forcing them to capitulate because of the sheer weight of legal bills. But the movie descends into sensationalism. For example‚ it takes a sad case of a kid named Kevin who died of E Coli poisoning after eating a hamburger. It traces the industry’s response -- which is to use ammonia to make sure that almost no E Coli survives -- and criticizes its solution while playing ominous music in the background along with unanswered cries of anguish from Kevin’s mother. It
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company. • To assess the company’s overall performance‚ • To provide measure(s) to improve the company’s performance in the market. AREAS OF CONSIDERATION Strengths 1. Strong market position. BKC is the world’s second-largest Fast Food Hamburger Restaurant (FFHR) chain as measured by the total number of restaurants and system-wide sales. 2. Strong brand equity. Burger King’s Whopper is known for its quality and it is the best known brand in fast food. The Whopper (and by extension‚ Burger
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that have the loyalty stickers attached to them. After purchase the customer peels off the stickers and pastes then on the loyalty card. This is unlike other loyalty schemes where a stamp is used to indicate a purchase. With student offer 1 free Hamburgers‚ Cheeseburgers or McFlurry Original are given with the purchase of an Extra Value Meal while free medium fries are given when purchased with Big Mac or McChicken Sandwich in student offer 2. Registration & membership Coffee Loyalty Card: No formal
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of marketing conception‚ given its success around the world with the image of the Golden Arches etched in the minds of people all over the world. Brief Background McDonald’s has grown to become the largest fast food chain (emphasis on hamburgers) in the world with a plethora of branches all over the world reaching about 119 countries and averaging a service of around 68 million customers daily (Yahoo Finance‚ 2012). Dick and McDonald opened their eponymous burger stand in 1948 in San Bernardino
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Written Case Analysis Part I: Current Situation Wendy’s (Formerly branded as Wendy’s Old Fashioned Hamburgers) is an international fast food chain restaurant founded by Dave Thomas on November 15‚ 1969‚ in Columbus‚ Ohio‚ United States. Wendy’s known as the Wendy’s/Arby’s Group is the third quick service restaurant company. The merger of the two companies in 2011 comprised of the two brands Wendy’s and Arby’s. Wendy’s/Arby’s Group generated about $12 billion in system wide sales and comprise
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Was the company ’s experience positive‚ negative‚ or mixed? One of the most well known companies that has done business overseas is McDonald ’s corporation. While this expansion worked well for the company in the beginning by 2002 the corporation was looking to close 175 stores overseas. (Webpro‚ 2002) What legal or political barriers did the company have to overcome? Each country has a different set of laws to govern the way in which companies may operate in there country‚ employee benefits
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in the fast food in the Philippines? What sources of competitive advantage was it able to develop against McDonald’s in its home market? Jollibee built a dominant position in the fast food market in the Philippines by creating a spicy homestyle hamburger that appealed to the Filipinos taste and created a fast food environment that was fun and family oriented‚ following the “Five Fs” (philosophy adopted by the company – friendliness‚ fun‚ flavorful food‚ flexibility‚ family) In 1981‚ competition
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calories (“Dave’s Single®”). As the name implies‚ it includes only one hamburger patty. Wendy’s medium fries are 420 calories (“Natural-Cut Fries”). Thinking about the two together would mean that Dave’s Single and medium fries would be a combined total of 990 calories. Compared to Wendy’s Dave’s Single‚ the Big Mac is only 540 calories‚ which is 30 calories less (“The One and Only. Big Mac®”). Noting the Big Mac includes two hamburger patties. McDonald’s medium fries are 340 calories‚ which is 80 calories
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