Gangopadhyay‚ Shubhashis‚ and Wilima Wadhwa (2004). Changing pattern of household consumption expenditure. Society for Economic Research & Financial Analysis‚ and The Planning Commission‚ Government of India‚ New Delhi. Hammond‚ Allen‚ and C.K. Prahalad (2004). Selling to the poor. Foreign Policy‚ May-June‚ pages 30-37. International Labour Organization (2007). LABORSTA Internet database. Available at http://laborsta.ilo.org. [Accessed 10 May 2008] Karnani‚ Aneel (2007a). The Mirage of Marketing
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and Prahalad‚ C.K. (1980)‚ “How MNCs cope with host government intervention?”‚ Harvard Business Review‚ March-April‚ No Elinder‚ E. (1961)‚ “How international can advertising be?”‚ International Advertiser‚ December‚ pp Fatt‚ A.C. (1964)‚ “A multinational approach to international advertising”‚ International Advertiser‚ September‚ pp Grosse‚ R. and Zinn‚ W. (1990)‚ “Standardization in international marketing: the Latin American case”‚ Journal of Global Marketing‚ Vol Hamel‚ G. and Prahalad‚ C.K
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poised to run an online direct selling portal that promises to reach the smallest communities. Financial times‚ 9. Moorthi‚ Y.S.R. (2002). We’re like this only. Retrieved October 31‚ 2003‚ from http://learning.indiatimes.com/bm/guruspeak/moorthi.htm. Prahalad‚ C.K.‚ & Lieberthal‚ K. (2003). The end of corporate imperialism. ‚ 81‚ 109-117.
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Standardisation versus Adaptation in a Globalisation context Challenge This is the challenge facing primarily multinational firms whether to standardise their local offering or adapt/localise it for the market they are selling into. According to De Wit and Meyer (2010)‚ the question facing managers is whether they should anticipate and encourage global convergence by emphasising global standardisation‚ centralisation and coordination or should managers acknowledge and exploit international diversity
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Penrose‚ E.T.‚ 1958 Peteraf‚ M.A.‚ 1993. The Cornerstones of Competitive Advantage: A resource-Based View. Strategic Management Journal‚ 14 (3)‚ 179-191. Porter‚ M.E.‚ 1985. Competitive Advantage. New York. Free Press Porter‚ M.E.‚ 2004 Prahalad‚ C.K. and Hamel‚ G.‚ 1990. The Core Competence of the Corporation. Harvard Business Review‚ 68 (3)‚ 79-91. Priem‚ R.L. and Butler‚ J.E.‚ 2001. Is the Resource-Based “View” a Useful Perspective for Strategic Management Research?. Academy of Management Review
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VALUE BASED QUESTIONS 5 Marks 100 Words The Last Lesson Q. Franz’s feelings about M. Hamel and school changed gradually by the end of the text‚ though he had a great disliking for both the beginning of the story. It is said that first impression is the last impression. Is it true in context of “The Last Lesson”? Definitely not. Write a small paragraph of about 100 words penning down your views on‚ ‘A person can be best judged in his first appearance only’. Ans: A well-known dictum states
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Information Systems: Its Use as a Competitive and Strategic Weapon. Journal of Global Business Management‚ 1-7. Laudon‚ K. C. & Laudon‚ J. (2009). Essentials of Management Information Systems 8th Edition. Upper Saddle River‚ NJ: Pearson Hall. Prahalad‚ C. (2008). New Age of Innovation: Driving Cocreated Value Through Global Networks. New York: McGraw Hill. Sterling Commerce. (2008). Solve Customer-Related Challenges and Achieve Operational Efficiency. CRM Magazine‚ 12. Thilmany‚ J. (2008). way
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people in the world? Why can’t we mobilize the investment capacity of large firms with the knowledge and commitment of NGOs and the communities that need help? Why can’t we co create new solutions?”. This is the essence of this book written by C.K. Prahalad. THE MARKET AT THE BOTTOM OF THE PYRAMID This section describes and displays all the unique characteristics of the composition of the BOP market. It also explains how typical and traditional business and market-based solutions are not applicable
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Strategic Management Journal Strat. Mgmt. J.‚ 24: 491–517 (2003) Published online in Wiley InterScience (www.interscience.wiley.com). DOI: 10.1002/smj.314 STRATEGIC PLANNING IN A TURBULENT ENVIRONMENT: EVIDENCE FROM THE OIL MAJORS ROBERT M. GRANT* McDonough School of Business‚ Georgetown University‚ Washington‚ DC‚ U.S.A. The long-running debate between the ‘rational design’ and ‘emergent process’ schools of strategy formation has involved caricatures of firms’ strategic planning processes
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(2002a). Managing the extended enterprise: the new stakeholder view. California Management Review‚ 45(1)‚ 6-28. Post‚ J. E.‚ Preston‚ L. E.‚ & Sachs‚ S. (2002b). Redefiningg the corporation. Stanford‚ California: Stanford University Press. Prahalad‚ C. K.‚ & Hamel‚ G. (1990). The core competence of the corporation. Harvard Business Review(May-June)‚ 79-91. Priem‚ R. L. & Butler‚ J. E. (2001) Is the resource-based "view" a useful perspective for strategic management research? Academy of Management.
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