Title: Strategy‚ Process‚ Content‚ Context‚ an international perspective Authors: Bob de wit en Ron Meyer Chapter 6‚7‚8 and 11 (each chapter also contains two readings) Chapter 6 Corporate level strategy 2 Corporate composition 2 Corporate management 2 The paradox of responsiveness and synergy 3 Perspectives on corporate level strategy 4 Reading 6.1 strategy and the business portfolio 5 Chapter 7 Network level strategy 9 The paradox of competition and cooperation 11 Perspectives on
Premium Strategic management
References: Crittenden‚ Victoria L. (2005)‚ “The Rebuilt Marketing Machine‚” Business Horizons‚ 48‚ 409-420. Day‚ George S.‚ John Deighton‚ Das Narayandas‚ Evert Gummesson‚ Shelby D. Hunt‚ C.K. Prahalad‚ Roland T. Rust and Steven M. Shugan (2004)‚ “Invited Commentaries on ‘Evolving to a New Dominant Logic for Marketing‚’” Journal of Marketing‚ 68 (January)‚ 18-27. Lusch‚ Robert F. and Stephen L. Vargo (2006)‚ “Service-dominant Logic: Reactions‚
Premium Marketing Universal Studios
7 Research Paper No. 1518 CROSS-BORDER KNOWLEDGE TRANSFER AND PERFORMANCE IN EMERGING ECONOMIC REGIONS: THE CASE OF JAPANESE INTERNATIONAL JOINT VENTURES IN CHINA TAKEHIKO ISOBE UNIVERSITY OF MARKETING AND DISTRIBUTIONSERVICES KOBE‚ JAPAN SHIGE MAKINO THE CHINESE UNIVERSITY OF HONG KONG DAVID B. MONTGOMERY Stanford University September 8‚ 1998 CROSS-BORDER KNOWLEDGE TRANSFER AND PERFORMANCE IN EMERGING ECONOMIC REGIONS: THE CASE OF JAPANESE INTERNATIONAL JOINT VENTURES IN CHINA1
Premium Investment Foreign direct investment
References: Ball‚ M.‚ Weaver‚ C. and Kiel‚ M. (2004). Healthcare Information Management Systems: Cases‚ Strategies and Solutions (3r ed.). New York: Springer-Verlag Hamel‚ M.‚ Henderson‚ W.‚ Khuri‚ S.‚ & Daley‚ J. (2005). Surgical outcomes for patients aged 80 and older: morbidity and mortality from major noncardiac surgery. Journal Of The American Geriatrics Society‚ 53(3)‚ 424-429. Retrieved from EBSCOhost. Romano
Premium Mortality rate Veterans Health Administration Surgery
Introduction to Service Dominant (S-D) Logic Recently there has been a shift away from the traditional product-orientated marketing perspective to a more service-orientated one which focuses on “intangible resources‚ the co-creation of value and relationships” (Vargo and Lusch‚ 2004). Merz‚ He & Vargo (2009) commented that goods were a “vehicle for service”‚ and whilst the provision of goods was still an important part of a transaction‚ there will always be some element of intangible service attached
Premium Marketing
this segment. The company needs to develop strategies with regard to its marketing mix. Keywords: Bottom of the Pyramid Markets‚ Low Income Consumers‚ Multinationals‚ Marketing Mix‚ Strategy. INTRODUCTION The term BOP was first coined by C.K. Prahalad‚ in his book “The fortune at the bottom of the Pyramid market: Eradicating poverty through profits”. According to him the various markets with their magnitude of business in the developing economies are huge. He has explained the distribution
Premium Marketing Poverty
Critically analyse what factors encourage organizations to internationalise‚ evaluating which products or services are culturally sensitive when moving into a new market from the home country to the host country With the rapid development of economic globalization‚ internationalization is becoming the development tendency of lots of organizations as it is becoming increasingly more beneficial to develop organizations’ competitiveness against their competitors (Ebner‚ 2001). Wilson (2006) states
Premium Marketing
MARKETING OF YOGA: A STUDY OF ‘PATANJALI YOG ASHRAM’ IN BRINGING ABOUT THE PRANAYAM REVOLUTION ABSTRACT: The research paper is based on studying various marketing strategies put in place by ‘Pitanjali Yog Ashram’ led by ‘Swami Ramdev’ in bringing about the ‘Pranayam Revolution’. ‘Pitanjali Yog Ashram’ removed the veil of darkness; and the mystery of Pranayam is unfolding itself to the common masses not just in India but across the globe. No one can help admiring the simplicity of the techniques
Premium Marketing Yoga Swami Ramdev
news and tips about Google‚ Available at: http://googlesystem.blogspot.co.uk/2006/03/google-nike-joga.html 4. Alistair Davidson‚ 2004‚ When co-creating value with a customer goes wrong‚ Strategy & Leadership‚ Vol. 32 Iss: 3 pp. 14 – 15 5. By C.K. Prahalad and Venkat Ramaswamy‚ The future of competition: Co-creating unique value with customers‚ Harvard Business School Press 2004 6. Banks‚ J.A. and Humphreys‚ S. M.‚ 2008‚ The labour of user co-creation. Emerging social network markets?‚ Convergence:
Premium Marketing
(1993)‚ ‘Predators and prey’‚ Harvard Business Review (May–June)‚ 75–86. Peteraf‚ M. A. (1993)‚ ‘The cornerstones of competitive advantage: a resource based view’‚ Strategic Management Journal‚ 14‚ 179–91. Scope of strategic marketing [19] Prahalad‚ C. K. and Hamel‚ G. (1990)‚ ‘The core competence of the corporation’‚ Harvard Business Review‚ 68‚ 79–91. Teece‚ D. J.‚ Pisano‚ G. and Shuen‚ A. (1996)‚ Dynamic Capabilities and Strategic Management‚ Working Paper‚ 53. Berkeley‚ CA: University of California
Premium Marketing