Studio Manager SUBJECT: Visor product‚ Handspring Executive Summary Handspring‚ the client‚ is asking IDEO to design Visor product in approximately 10 months. The design needs to be fully compatible and less expensive version of Palm V‚ development of which took two years. Such short development time would require IDEO to compromise on its proven development process and sacrifice the emphasis on innovation. Further more‚ Visor needs to be superior to Palm V with an ability to allow adding new
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Morrell Turner Jessica Wright PROBLEM DEFINITION The ideas of IDEO and Handspring were different from one another in terms of development and time frame. Additionally‚ IDEO was working on products directly competitive to one another with the projects assigned by 3com and Handspring. The primary issue in the IDEO Product Development case is the question of whether Boyle and Kelley should persuade Handspring to postpone the launch of “Visor.” The option of postponement would allow the team
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to 3Com’s Palm V hand-held computer. The Palm V’s market success has sparked mass competition in the hand-held computer industry. Problem Statement: Dennis Boyle‚ a senior designer at IDEO‚ led successfully a team of developers to launch a sleek Palm V to appeal to customer’s emotions for 3Com in Feb 1999. In 1998‚ Hawkins and Donna Dubinsky‚ the management team behind the success of “Razor” or Palm V project formed a start-up “Handspring” to create less expensive‚ user-friendly palm-size computers
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successful example of what innovation and innovative design can accomplish. Its Palm V program was quite successful and created new expectations for what PDAs could look like and do‚ while maintaining a functional simplicity. Jeff Hawkins had started the original Palm Pilot program in 1996 and found enthusiastic acceptance among consumers. Senior project leader Dennis Boyle was chosen to head up the development of the Palm V‚ which would integrate a slim‚ more colorful and sleek design‚ which would focus more on emotional appeal than
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Corporations were drawn to IDEO because the company had a proven system of developing the best products by using their key ingredients for innovative strategy. In this case‚ I will analyze the founder’s main issues‚ development of the Palm V‚ Handspring‚ and my own managerial perspective of the process. Founder’s Main Issues The main issues of the case are in the hands of Dennis Boyle. He is faced with an interesting dilemma. Should Boyle: Sacrifice the steps in IDEO’s development process
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IDEO’s processes 4 IDEO’s management 4 Role of prototyping and experimentation 5 II. Problem Definition 6 III. Alternative Courses of Action 7 Reject Handspring’s proposal 7 Accept Handspring’s Proposal 8 Recommend a New Proposal to Handspring 8 IV. Recommended Course of Action 9 Managing the Visor project 10 Executive Summary Product development firms like IDEO have invested time and effort in constructing methodologies and processes that make them succeed in every territory
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Conglomerate Inc – New PDA 1 Introduction Conglomerate Inc.‚ a major U.S. wireless carrier‚ has teamed up with a PC manufacturer to form a joint venture‚ Netlink‚ to develop‚ produce and market a hybrid product integrating a Personal Digital Assistant (PDA) with a “smart” cellular phone. Its first product is tentatively called ConneCtor. ConneCtor directly transmits and receives both data and voice. It is lightweight but heavier than a cell phone whose shape it emulates. It comes with a backlit
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The case is about a business project between IDEO‚ one of the world’s biggest product development firms‚ and Handspring‚ a newly formed PDA manufacturer. In order to attract a big volume of customers‚ Handspring requested for a product which can be ready for holiday season and is offered at a competitively low price. However‚ this appeared as a problem to IDEO as the time and price pressure may force the company to give up its legendary operating manners. In order to be a competitive player‚
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Links: to Microsoft Word and Excel; Offline Web Access with Web Channel Manager from AvantGo Instant "On" with all Buttons; Expandable with Thou-sands of ThirdParty Applications and Peripherals PALM VIIx Handheld Organizer USR 3C80501U Portable Keyboard‚ Modem‚ HotSync Cradle‚ etc. Optional Palm.Net™ Wireless Service required for Web Clipping Application and iMessenger™. NETLINK CONNECTOR 10L GPS later this year‚ Screen Magnifying Clip Display
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a wireless e-mail device that would incorporate Glenayre’s messaging software. RIM vs. Handspring (makers of the Palm Treo). * RIM was forced to protect its Intellectual Prope * September 16‚ 2002‚ Research in Motion was awarded a patent pertaining to keyboard design on hand-held e-mail devices. Upon receiving the patent‚ it proceeded to sue Handspring over its Treo device. * Handspring eventually agreed to license RIM’s patent and avoid further litigation in November of the
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