Executive Summary Barbie has become one of the best selling toy brands in the world helping Mattel become one of the largest toy makers. Mattel has had much success with it popular Barbie dolls for over fifty years. However it seems every product has a life cycle and in recent years Barbie has begun to decline in popularity due to recent technological trends and stiff competition. Today young girls have become more interested in mp3 players and ipods rather than playing with dolls. At home and abroad
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Williams‚ Xing Shen‚ Muhammad Alif Nizam 1. Why was Barbie popular in both France and Middle East? One of the reasons why Barbie was so popular in both France and Middle East is because most people living in those countries are able to afford such a high priced doll for their little kids. It also acts as a status symbol for a parent who could buy such an expensive doll for their kids. The representation of Barbie as a pretty little doll make every kids want to be like her and this is another
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The Barbie Doll While some women felt that they were too provocative for their daughters to play with‚ Barbie Dolls have shaped America’s young girls and women for decade. Barbie has an “I can do it all!” attitude‚ which inspiring to many young girls while growing up. Though there have been some changes over the years‚ Barbie is a bona fide‚ worldwide icon. Ruth Handler was the creator of Barbie Dolls. She and her husband‚ Elliot‚ founded the company Mattel in 1945. Ruth was inspired by her daughter
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It has been 55 years since the first Barbie was born. Almost every girl in the world has had at least one Barbie in their life. Statistics show that every second at least 2 Barbies are sold around the world! Yet how is this perfect doll impacting millions of teenage girls and women’s around the world? While researching this topic I stumbled upon a very disturbing picture‚ this teenage girl was holding a Barbie and was comparing the doll to her body. What kind of messages are we sending to young
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A toy can convey both positive and negative messages. This is relevant in Barbie and her character. Barbie intends to serve as a role model for young girls around the world. Conversely‚ her excessively strong obsession with beauty and wealth has reverse effects on youth. Briefly‚ Barbie can be viewed in different ways‚ as she represents positive ideas‚ yet certain aspects of her appearance and character suggest otherwise. Barbie’s sole purpose is to inspire young girls to aspire to become anything
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Barbie - ICON Barbie was first manufactured by Mattel in 1959‚ in an industry in which most products quickly come and go but Barbie’s longevity was unique. The “magical power” that this doll has is that she was made for kids and gave a balance between real‚ education‚ appearance‚ evolution and imagination. Barbie becomes a visual symbol for consumption of material goods‚ attention to physical appearance‚ voyeuristic sexuality‚ and a lifestyle focused on personal pleasure. The debates
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I think right strategy‚ because mainstream markets became mature and competitive became hard so emerging markets relatively untouched and sizable for growing market share. 1. Describe Mattel’s global marketing strategy for Barbie and assess its success. Barbie has been successfully adopted to cultural differences in U.S. but international challenge will be more formidable‚ and John Amerman former CEO of Mattel‚ noted “There are twice as many children in Europe as in the U.S… three times
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Barbie you’re beautiful. You make me feel‚ my Barbie doll is really real. Barbie is small and so petite. Her clothes and figure look so neat.… Someday I’m gonna be exactly like you‚ till then I know just what I’ll do. Barbie. Beautiful Barbie. I’ll make believe that I‚ am you. (Barbie Collector‚ 2007) That‚ was Mattel’s first ever jingle for the iconic Barbie doll that would soon sweep over a nation winning the hearts of young girls across America. It aired in 1959‚ 43 years ago and today
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Is Barbie Harmful to Young Girls? Blonde hair‚ blue eyes‚ business woman‚ rock star‚ princess and doctor‚ can you guess who? It’s Barbie. To be beautiful is to possess qualities that give great pleasure or satisfaction‚ and for most‚ Barbie is the epitome of beauty. For years Barbie has been a doll that has been living in the hands of girls of all ages. Some girls start getting Barbies as young as three years old and continue to collect these dolls sometimes into early adulthood. But are these
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black had to have her and wanted to be her. Barbie was the got to have doll in 1959 till this day worldwide. During my youth my sister and I wanted her too. For Christmas‚ birthdays and every time we saw a new commercial for her. While during some research about Barbie‚ I came across the first Barbie commercial. While watching the commercial I’ve notice a woman singing a song in the background. “Barbie you’re beautiful You make me feel My Barbie doll is really real Barbie’s small and so petite
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