PRIVATE LABEL BRANDS AND THEIR PERCEPTION AMONG INDIAN YOUTH Dr. Ankit Mehrotra Faculty Jaipuria Institute of Management‚ Lucknow Dr. Reeti Agarwal Faculty (Marketing)‚ Jaipuria Institute of Management‚ Lucknow Article No: 180 Year:November 2009 ISSN 0974 – 9497 Volume 3‚ Issue 4/4 Abstract: Retail and real estate are the two booming sectors of India in the present times. Retail‚ one of India’s upcoming industries‚ has presently emerged as the most dynamic and fast paced industries of recent
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Private label products or services are typically those manufactured or provided by one company for offer under another company’sbrand. Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting. They are often positioned as lower cost alternatives to regional‚ national or international brands‚ although recently some private label brands have been positioned as "premium" brands to compete with existing "name" brands. Richelieu Foods‚ for example
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Private Labels Macy’s – Bar III What categories is the label in? The label has four different categories: Women‚ Men‚ Fashion jewelry and Home. Price Points? Different categories show different price ranges‚ and in each category‚ the prices vary within the kind of product. Although‚ they are all consider middle range prices. Women – $20 to $80‚ most products are beneath the $40 to $60 price range Men – $30 to $100‚ most products are beneath the Under $50 price range Fashion
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you describe HPL and its position within the private label personal care industry? Hansson Private Label (HPL) is a manufacturer of products such as soap‚ shampoo‚ mouthwash‚ shaving cream‚ sunscreen and other personal care products. Its mission is to be a leading provider of high-quality private label personal care products to America’s leading retailers. The main topic of this paper is to evaluate a new investment of 50 million for a private label manufacturing proposal by a key partner. This
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1)How would you describe HPL and its position within the private label personal care industry? To fairly describe Hansson Private Label (HPL) and its position in the certain industry‚ we firstly review the company’s historical performance. The company’s 5 year financial statements reveal that its growth in revenue and sales are stable. On average‚ the sales grew around 7.7% annually from 2003 to 2005‚ outperformed the market sales growth of 1.7%. Almost all indexes such as Gross Profit‚ EBITA
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Innovation in Private Labels- A case study of Marks and Spencer- British retailer and the challenge when applying to private labels’ market in Vietnam. Name: NGUYEN ANH PHUONG List of Abbreviation: List of Figures List of Tables: I. Introduction:………………………………………………………………..4 II. Literature review …………………………………………………………..5 1. Overview of private labels………………………………………………….5 A. Definition of Private Labels…………………………………………………………………................5 B. Global Private label trends……………………………………………………………………………
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International Marketing Consumer behavior towards private label brands: A study of Thai undergraduate students’ experience Kedyanee Tochanakarn (870724) Pongsatorn Munkunagorn (860608) Tutor: Konstantin Lampou Examiner: Ole Liljefors Date: May 30‚ 2011 Abstract Date: May 30‚ 2011 Program: MIMA – International Marketing Course name: Master Thesis (EFO 705) Title: Consumer behavior towards private label brands: A study of Thai undergraduate students‟ experience
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In this assignment we analyzed Target’s private labels. Target has both value and premium private brands. Target uses “Up & Up” for its value private label products and “Archer Farms” for its premium private label food products. The three product categories that we picked are household products‚ health products‚ and food products. The first household product that we picked is Target’s Up & Up body wash. The Up & Up’s Delicate Exfoliating Body Wash is compared to the national brand
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NPV is short for Net Present Value and it makes difference between the present value and cost of a project. In addition‚ NPV takes into account all cash flows through out the whole life of the projects‚ as well as the time value of money. And it compares like with like as all inflows and outflows are discounted to today¡¯s date. Also‚ the cost of capital is very unlikely to be changed over a period of time. To judge if the NPV is good‚ we should see the value of it‚ and the rule is the high the better
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Janice Miller American Intercontinental University Managerial Accounting 310 Instructor: Matt Keogh Introduction “Net Present Value (NPV) is the present value of the net cash inflows generated by a project including salvage value‚ if any‚ less the initial investment on the project‚” (Irfanullah‚ Jan.‚ 2013). It is preferred as one of the most reliable measures employed in capital budgeting since it accounts for the time value of money as it uses the discounted cash inflows. The net cash
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