Private Labels Macy’s – Bar III What categories is the label in? The label has four different categories: Women‚ Men‚ Fashion jewelry and Home. Price Points? Different categories show different price ranges‚ and in each category‚ the prices vary within the kind of product. Although‚ they are all consider middle range prices. Women – $20 to $80‚ most products are beneath the $40 to $60 price range Men – $30 to $100‚ most products are beneath the Under $50 price range Fashion
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1)How would you describe HPL and its position within the private label personal care industry? To fairly describe Hansson Private Label (HPL) and its position in the certain industry‚ we firstly review the company’s historical performance. The company’s 5 year financial statements reveal that its growth in revenue and sales are stable. On average‚ the sales grew around 7.7% annually from 2003 to 2005‚ outperformed the market sales growth of 1.7%. Almost all indexes such as Gross Profit‚ EBITA
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HANSSON PRIVATE LABEL Objectives: • • • • • Define and derive debt free cash flows Critically analyze the assumptions underlying financial projections Role of opportunity cost of capital in capital budgeting decisions. Calculate NPV and its sensitivity to project variables Alternative methods of project evaluation Overview of Hansson Private Label (HPL): • • • Given the comparable company information‚ HPL ranks mid-pack in terms of revenue. Christine Sinclair and Skin Care Enterprises are more
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In this assignment we analyzed Target’s private labels. Target has both value and premium private brands. Target uses “Up & Up” for its value private label products and “Archer Farms” for its premium private label food products. The three product categories that we picked are household products‚ health products‚ and food products. The first household product that we picked is Target’s Up & Up body wash. The Up & Up’s Delicate Exfoliating Body Wash is compared to the national brand
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- International Marketing Consumer behavior towards private label brands: A study of Thai undergraduate students’ experience Kedyanee Tochanakarn (870724) Pongsatorn Munkunagorn (860608) Tutor: Konstantin Lampou Examiner: Ole Liljefors Date: May 30‚ 2011 Abstract Date: May 30‚ 2011 Program: MIMA – International Marketing Course name: Master Thesis (EFO 705) Title: Consumer behavior towards private label brands: A study of Thai undergraduate students‟ experience
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Private foreign Investment Private foreign capital‚ whose presence in Indian industry was long regarded with concern and suspicion‚ is now touted as a panacea for India’s economic problems. This paper compares the relative performance of domestic and foreign-controlled firms in India‚ and evaluates the contribution of foreign investment over the last five decades. We assess the impact of government policy towards foreign capital‚ and outline policy implications for the future. Introduction
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Anastacia Stobbe Merchandising Strategies Tuesdays 12:00 10 December 2012 MACY’S PRIVATE LABELS CASE STUDY There are several private labels and several independent brand labels within Macy’s often amongst each other as a clever marketing technique. However what will attract customers to Macy’s is not the high priced brands but rather their private label brands that often closely mock the established brand style but for a much cheaper price point. People shopping at Macy’s are seeking a deal;
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The Evolution of Consumer Perception Towards Private Labels Introduction In the 70s private label brands‚ then called "generics"‚ were introduced by many retail chains and outlets (Paché‚ 2007). These products‚ usually packaged in plain homogeneous design with a white background and bold black letters stating the contents‚ and of a generally low quality‚ were issued as a response to the economic downturn in America and Britain‚ the first real recession since WWII. The end of the post war
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Innovation in Private Labels- A case study of Marks and Spencer- British retailer and the challenge when applying to private labels’ market in Vietnam. Name: NGUYEN ANH PHUONG List of Abbreviation: List of Figures List of Tables: I. Introduction:………………………………………………………………..4 II. Literature review …………………………………………………………..5 1. Overview of private labels………………………………………………….5 A. Definition of Private Labels…………………………………………………………………................5 B. Global Private label trends……………………………………………………………………………
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Table of contents • Executive Summary……………………………………..………………………………………08 Section I • Introduction to Private Labels………………………………………………………………09 • Background: Evolution and Emergence of Private Label………..…………….11 • Review of Literature…………………………………………………………………………….13 Section II • Research Methodology………………………………………………………………………..18 i. Objectives of Research……………………………………………………………….18 ii. Research Problem……………………………………………………….…………….18 iii. Research Question……………………………………………………….……………19 iv. Research Hypothesis…………………………………………………………………
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