Stefan Stremersch & Walter Van Dyck Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field Although marketing scholars often seek to contribute new knowledge that is applicable across industries‚ some industries have unique characteristics that require industry-specific knowledge development. The authors argue that this requirement applies to the life sciences industry‚ defined as companies in pharmaceuticals‚ biotechnology‚ and therapeutic medical devices. Marketers
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HINDUISM Historical basis of Hinduism: Hinduism does not have a founder. Its origins can be traced back as far as 3500 B.C.E‚ the date given for the civilisation of the Indus Valley. ‘Hindu’ derives from the word ‘Sindu”‚ the word the Persians gave to the Indus River. This civilisation included a religion that centred on the worship of fertility gods and goddesses. In 1500 B.C.E‚ the nomadic tribal group‚ the Aryans invaded India. They brought with them the worshipping of nature gods‚ an economic
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LENDING TO PRIORITY SECTOR At a meeting of the National Credit Council held in July 1968‚ it was emphasised that commercial banks should increase their involvement in the financing of priority sectors‚ viz.‚ agriculture and small scale industries. The description of the priority sectors was later formalised in 1972 on the basis of the report submitted by the Informal Study Group on Statistics relating to advances to the Priority Sectors constituted by the Reserve Bank in May 1971. On the basis
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Dr. Bhimrao Ramji Ambedkar Alternate name: Baba Saheb Date of birth: April 14‚ 1891 Place of birth: Mhow‚ Central Provinces‚ India Date of death: December 6‚ 1956 Place of death: Delhi‚ India Movement: Dalit Buddhist movement Major organizations: Independent Labour Party‚ Scheduled Castes Federation‚ Republican Party of India Religion: Buddhism Bhimrao Ramji Ambedkar (Marathi:डॊ.भीमराव रामजी आंबेडकर) (April 14‚ 1891 — December 6‚ 1956)‚ also known as Babasaheb‚ was an Indian nationalist
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MOSQUITO REPELLENT INDUSTRY- OVERVIEW Its sole reason for existence in the market is the omnipresent mosquito‚ which makes life excruciatingly difficult for the average Indian during summer and monsoon months. In many ways the primary factor fuelling the explosive growth of this market – characterized by low brand loyalty and low product involvement –has been the availability of cost-effective‚ mosquito repellents. The night-long noisy drone of mosquitoes that disturbs our sleep is music to the
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A STUDY ON THE MARKETING MIX WITH KOKUYO CAMLIN LTD CHAPTER 1 INTRODUCTION TO CAMLIN LTD Camlin Ltd is one of India’s leading stationery companies with a wide product range and strong pan-India distribution network. Its wide distribution reach and quality products have made it a household name in school and education stationery products. Camlin’s products have been used by over three generations and enjoy strong brand loyalty. It is a market leader in the art materials
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INTRODUCTION: Is population explosion a boon or a curse? For the European developed countries like Spain and Italy‚ where the population is decreasing‚ this might be considered as a boon. However‚ for the developing countries like India‚ population explosion is a curse and is damaging to the development of the country and it’s society. The developing countries already facing a lack in their resources‚ and with the rapidly increasing population‚ the resources available per person are reduced
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Test Centre Address Nearest NSE branch office for submission of forms and test fees Assistance Ahmedabad-NSE.iT 401‚ Saffire Complex‚ 4th Floor‚ C.G Road‚ Opp Times Square‚ Near Bodyline Char Raasta‚ Ahmedabad – 380019 201‚ Taksh Classic‚ Vasna Road‚ Off Old Padra Road‚ Baroda - 390007‚ Gujarat Landmark: Opp. Big 92.7 Fm Office Baroda-NSE.iT No.1508‚ Center Point‚ Office No. 202‚ 2nd Floor‚ Ghogha Circle‚ Bhavnagar 364001 NSEIT Limited‚ Office No: 430‚ 4th floor‚ Soft Tower-1
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Study of consumer preference for Online versus Traditional Shopping in the purchase of Apparels Contents 1. Objective of Research 2. Research Design 3. Sampling Design 4. Data Collection Method 5. Data Interpretation 6. Hypothesis Testing (Z-Test) 7. Hypothesis Testing (Chi-square Test) 8. Conclusion & Suggestions 9. Bibliography 10. Appendices 1. Objective of Research According to a research carried out by AC Nielsen‚ online retail revenues crossed the
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My sMs tReAsuRe Acknowledgement This book is a combined efforts of a lot of people & also things. First & foremost I would like to thank my dearest parents‚ & then my friends (because all the sMs here are forwarded by them only‚ so I think they should be thanked first !) & then there are some of my relatives too who have sent me messages & then if I continue I would certainly won’t have enough money to publish rest of my book. Also secondly I would thank my whole skeleton that
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