Achievements 7th largest consumer brand by ACNielsen 03. First brand to recognize and harness the power of the Indian rural market. First Indian brands to merit a Harvard Business Review case study Products : Products Consumer Soaps Detergents Edible salt Scouring product Nirma shikakai Nirma shampoo Nirma toothpaste Industrial LAB ( Linear Alkyl Benzene ) AOS ( Alfa Olefin Sulfonate ) Sulfuric Acid Glycerin Soda Ash Pure salt Vacuum Evaporated Iodized Salt SSP- Single Super Phosphate Sodium silicate
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Define mental and physical availability and discuss them in relation to the toothpaste brands mentioned in this case study Mental availability as stated by Sharp‚ 2013 refers to the ability of buyers to notice and/or bring the brand to mind in buying situations. The tendency of the consumer to link the specific brand by memory through various cues such as color‚ style or the size of the packaging or product among others‚ allows marketers to increase the amount of people who think of their brand
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availability of foreign and MNC brands is limited‚ and the prices of their products are beyond affordability. However‚ the Patanjali range of products‚ have been made completely in India and are offered at low prices is the need of the hour. According to a study‚ some of the national and multinational fast moving consumer goods (FMCG) brands have started facing close competition from home-grown‚ and an absolutely ‘Swadeshi’
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TERMS AND CONCEPTS: 1. Sex and Gender What do they mean‚ what are the differences between the two? Gender is a social construction. Sex refers to biological differences that are unchanging; gender involves the meaning that a particular society and culture attach to sexual difference. Because the meaning varies over time and among cultures‚ gender differences are both socially constructed and subject to change. Male/Female (sex) vs. Masculine/Feminine (gender). 2. Race and Class Issues
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HLL – Juggernaut- The dilemma of Growth [pic] This case study has been developed by Rajan Saxena Vice chancellor NMIMS University for class room discussion. HLL – Juggernaut- The dilemma of Growth Hindustan Lever Ltd in India is a 51.4%-owned subsidiary of its global parent Unilever Group. Formed in 1956‚ the company has since expanded its operations through organic growth and mergers and acquisitions to become the largest fast-moving consumer goods company in India. Hindustan Lever
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Critical Review “A lot of times‚ people don’t know what they want until you show it to them.” -Steve Jobs (As quoted in BusinessWeek‚ 25 May 1998) Sensodyne Pronamel was a toothpaste designed to protect the teeth from acid wear. Acid Wear is the remineralization of the enamel that buffers away the protective coating of the teeth (Khan and Young‚ 2011). Acid wear leads to numerous complications for the teeth including teeth sensitivity and inflammation (Lussi and Ganss‚ 2014). However‚ people were
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Definition of Terms Assessment – is the process of determining the extent by which the instructional objectives outcomes have been achieved or not by the learners. Assessment of student learning plays a very vital role to every teacher. It can be done by test‚ interview‚ observation‚ etc.. Alternative Assessment – is a form of student performance grading that allows for a more holistic approach to student assessment. Students are enable to provide their own responses rather than simply
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DABUR INDIA LTD. - GLOBALIZATION CASE ANALYSIS ECONOMIC ANALYSIS FOR BUSINESS DECISIONS (EABD) CASE SYNOPSIS Set in June 2007‚ the case is about an Indian enterprise attempting what few other consumer packaged goods (CPG) companies from emerging markets have attempted to do i.e.‚ move beyond national geographical boundaries to the global arena. In most emerging markets‚ including India‚ CPG is a local business characterized by indigenous players aspiring to rule at provincial levels. Very
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of Business Executives International Business Case Study Unilever Afternoon‚ 4 December 2012 This is an open-book examination and you may consult any previously prepared written material or texts during the examination. Only answers that are written during the examination in the answer book supplied by the examination centre will be marked. 6IBCS1212 © ABE 2012 Notes l As in real life‚ anomalies may be found in this Case Study. Please simply state your assumptions where necessary
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development process‚ we can entertain new ideas and possibilities. Mattimore tells the story of his colleague Gary Fraser‚ who took over the oral care business unit at Unilever‚ and had to take on two much larger‚ deeply entrenched competitors in the toothpaste market‚ Colgate and Crest. He couldn’t compete with them head-to-head from a product standpoint‚ and couldn’t
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