Outline I- INTRODUCTION II- THE CARBONATED SOFT DRINK INDUSTRY A) The industry structure B) Brand competition & consumer behavior III- ORANGE CATEGORY A) Competition analysis B) Competitor Positioning and Advertising C) Competitor Pricing & Promotions IV- CADBURY’S COMPETITIVE POSITION IN THE US SOFT DRINK MARKET AND ORANGE CATEGORY A) SWOT Analysis B) Key Success Factors V- MEDIA ADVERTISING $ PER CASE FOR MAJOR BRANDS VI- PRO FORMA INCOME STATEMENT FOR ORANGE CRUSH A) Forecast of
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Summary Pankaj Ghemawat’s article‚ “Distance Still Matters: The Hard Reality of Global Expansion” discusses the reasons and rationale that drive companies to over-estimate profit potential in foreign markets. Ghemawat analyzes the failures of different companies’ (News Corp‚ Tricon Restaurants‚ etc..) foreign expansion endeavors to determine what these failures had in common. From his analysis‚ Ghemawat concludes that these failures share one common attribute: a failure to account for distance
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a. In today’s interconnected global economy‚ the question of whether or not to export seems academic. It nevertheless demands asking due to the substantial risk and resources called for in expanding sales internationally. Pursuing export markets is recommended in a number of situations: demonstrated international demand for your products higher international prices for your manufactured goods moderate or slow domestic market growth with strong‚ unsaturated or growing markets abroad competitive
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risk with either currency futures or currency options. It is generally suggested that hedgers should choose a hedge instrument that matches the risk profile of the underlying currency position as closely as possible. This advice‚ however‚ ignores the possibility that the hedging effectiveness may differ for the alternate risk management tools. This study compares the effectiveness of currency futures and currency options as hedging instruments for covered and uncovered currency positions. Based on
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Indian Infrastructure Financed Ltd Co. | PPP Infrastructure in India | Sources & Trends | Swati SharmaBirla Institute of Technology12-July-2011 | Acknowledgement I have taken efforts in this project. However‚ it would not have been possible without the kind support and help of many individuals and organizations. I would like to extend my sincere thanks to all of them. I am highly indebted to Mr. P.K Sinha and Ms. Shivani Mishra for their guidance and constant supervision as
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rP os t Indian School of Business ISB009 February 15‚ 2013 Rajesh Chakrabarti op yo Hedging Currency Risk at TT Textiles It was a hot March morning in Kolkata in the year 2009. Sanjay K. Jain‚ —Joint Managing Director of TT Textiles‚ watched the sunlight stream in through his office windowpane. But his mind was elsewhere‚ tracking the movements of the Swiss franc (CHF) in the last few months and the world events that had caused them. The Swiss franc had touched 1.17 CHF/US$ from the previous
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1. Introduction AV8R Fantasy Flights is an aeroplane time-share charter business based at Airlie Beach‚ on Queensland’s Whitsunday coast. Currently AV8R Fantasy Flights have a largely paper-based system where an Agreement to Charter form is posted or emailed to the hirer and the signed agreement is sent back to the business. Details of charters are kept on spread sheets. The customers need to book before 60days and need to make a full payment at the time of booking. The
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. The 10 decisions in Operations Management is applied at Hard Rock Café. 1) Design of Goods and Services: Customers at Hard Rock Café don’t just want meals; ever more they want an experience. This experience concept is to provide not only a custom meal from the menu‚ but a dining event that includes a unique visual and sound experience not replicated anywhere else. Its strategy is led by differentiation. In short‚ the design of goods and services is meant to provide that kind of experience
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by Joseph Nye in his 2004 book‚ “Soft power”. This essay will delve into the effectiveness of Nye’s concept of “soft power” in 21st century international relations‚ highlighting the cases of its use in the process. According to the Oxford Dictionary‚ power is defined as “The capacity or ability to direct or influence the behaviour of others or the course of events.” However in international relations the concept of “power” has been split into three; hard power‚ soft power‚ and smart power. Before we
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The objective of this research project is to identify the financial institutions that are involved in financing the companies undertaking two major oil and gas projects in Burma. These projects are known as Block M and the Shwe Reserve (including the Arakan-Yunnan Pipeline). The consortium companies undertaking the Block M project have a production sharing contract with Burma’s 100% state-owned Myanmar Oil & Gas Enterprise (Burma). The consortium includes Chinese and Singaporean companies: CNOOC
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