Youngstown Products‚ a supplier to the automotive industry‚ had seen its operating margins shrink below 20% as its OEM customers put continued pressure on pricing. Youngstown produced fours products in its plant and decided to eliminate products that no longer contributed positive margins. Details on the fours products are provided below: Products A B C D Total Production volume (units) 10‚000 8‚000 6‚000 4‚000 Selling Price $15.00 $18.00 $20.00 $22.00 Materials/unit $4
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Part IV. The global marketing mix 2. Global pricing strategy 1 Cheap and cheaper… 2 Expensive and more expensive… 3 1. Basic pricing concepts Introduction Price: the amount charged to customers/consumers in exchange for goods or services Market price: the price that prevails in the market for a particular good at a specific time 3 key elements of market price: supply‚ demand and time Eg: hotel prices – peak season during summer – higher prices driven by the demand (more
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contribute to local economies by growing trade and tourism. The target market of Firefly has always been travellers both for business and also leisure. Travellers for both business and also leisure are potential customers of Firefly as it is a low cost airline providing great services. 2.0 Marketing Mix Strategies Marketing mix is a mixture of numerous ideas followed by a marketing representative in promoting a particular product or brand. The elements of marketing mix are often called the four
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Chapter 6. 1.0 TRANSPORTATION PROBLEM The transportation problem is a special class of the linear programming problem. It deals with the situation in which a commodity is transported from Sources to Destinations. The objective is to determine the amount of commodity to be transported from each source to each destination so that the total transportation cost is minimum. EXAMPLE 1.1 A soft drink manufacturing firm has m plants located in m different cities. The total production is absorbed
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SEMINAR REPORT ON “INTELLIGENT TRANSPORTATION SYSTEM” INDEX Chapter Title Page No. No. 1. Background 6 1.1) Indian scenario 8 2. Intelligent transportation technologies 10 2.1) Wireless
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Since the invention of air planes few decades ago‚ air travelling has become famous among travellers. When the air transportation was first introduced in 1903 by the Wright Brothers‚ many people could not travel using it because it was expensive. But after few decades‚ technology has improved and air transportation is being widely used all around the world. Most of the countries has built airports and has their own airline companies. Today‚ due to rivalry among airline companies air travelling has
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gallons each car. There is a high demand for a new energy. After the issue of fuel crisis was brought up‚ the society started to be interested in hydrogen. Hydrogen is the strongest candidate for the fuel of the future. Hydrogen can be used for transportation more efficiently‚ safely‚ and effectively. Also they are environmentally friendly. Since hydrogen is not a fundamental fuel‚ using hydrogen as energy source is a difficult subject. Hydrogen is a magnificent fuel because only water is
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THE LATEST TECHNOLOGY IN TRANSPORTATION Trains of the Future This new state-of-the-art train is operated by magnetic levitation technology. The train is similar to a Disney World monorail with one big difference: it can travel at speeds approaching 300 miles per hour and makes almost no sound. Instead of traveling along rails‚ this train sits atop a magnetic field‚ thereby eliminating the effects of friction and making higher speeds possible. At these speeds‚ the magnetic levitation train will
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Transportation Management Systems Christina Fucci CIS/207 March 31‚ 2014 Robin Deitsch Abstract Transportation Management Systems (TMS) have changed the way companies do business. Handling transportation planning‚ TMS transformed the way United Parcel Service (UPS) executes their delivery business. Enabling what once was a small business by providing assistance in managing the shipping and receiving of retailers‚ manufacturers and suppliers goods‚ United Parcel Service (UPS) is now an international
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Columnar Transposition Introduction The Columnar Transposition cipher is very simple and easy to implement cipher. It is a transposition cipher that follows a simple rule for mixing up the characters in the plaintext to form the cipher text. How it works In a columnar transposition‚ the message is written out in rows of a fixed length‚ and then read out again column by column‚ and the columns are chosen in some scrambled order. Both the length of the rows and the permutation of the columns are
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