. International Marketing -- When a company identifies and fulfills need and wants of customers abroad through suitable products or services at profit for company‚ it is called International Marketing. 2. International Investment – When a company applies capital beyond home country for production and/or other functions to earn profit‚ it is called International Investment. 1. International Trade ( Foreign Trade )
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NOTES- INTERNATIONAL FINANCE TOPIC 1: INTRODUCTION TO INTERNATIONAL FINANCE Learning objectives After reading this topic you should be able to: • • • • • • Understand the background of international finance Define international finance Explain the reason for studying international finance Explain the roles of international financial manager Understand the background of multinational corporations Distinguish between international finance and domestic finance 1.1 BACKGROUND TO INTERNATIONAL FINANCE
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issues is to determine how to appropriately compensate and incentivize their employees. International compensation is defined as ‘the provision of monetary and non-monetary rewards valued by employees according to their relative contributions to MNC performance’ (Harzing‚ 2004). The main objective of any international compensation is to attract and retain the most talented people who are qualified for international assignments. In most situations‚ managers would want to hire expatriates as they already
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Summary International Marketing Chapter 1 What to learn from chapter 1: * The internationalization of business and marketing * The globalization debate and the various meanings of “globalization” * The scope of the international marketing task * The importance of the self-reference criterion (SRC) * The progression to becoming a global marketer * The increasing importance of global awareness and the strategic orientation of firms * The distinction among various terms
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Vertical FDI is where international integration moves back towards raw materials Example: Toyota acquiring a tire manufacturer or a rubber plantation). 3) Conglomerate: where an unrelated business is added abroad. This is the most unusual form of FDI as it involves attempting to overcome two barriers simultaneously: entering a foreign country and a new industry. This leads to the analytical solution that internationalization and diversification are often alternative strategies‚ not complements
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members pledge to report known violations of the GEA Honor Code. Signature _________________________ Garuda Education Academy MARKS: 80 SUB: N.B.: 1) 2) INTERNATIONAL BUSINESS Attempt any Four cases All cases carry equal marks. NO. 1 International Case : Woman CEO Manages by the Textbook The demand for managers with an international background is great. Consider Marisa Bellisario who was one of the most sought-after executives in Europe. She was the first woman to head a major industrial firm
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CASE 1 (a) What was the critical catalyst that led Kodak to start taking the Japanese marketseriously? Kodak: The Changing StrategiesBy 2000‚ Kodak‚ the company thatpioneered the imaging industry byinventing easy-to-use cameras andphotographic film‚ was in deep crisis. Withthe advent of digital cameras in the mid1990s‚ Kodak found its sales declining asconsumers preferred the new cameras‚which did not use films. The growingpopularity of digital cameras led to a slumpin film sales‚ which was a major
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extended the international brands in small towns of India. Of course‚ many other business brands in India now follows Arvind brand. The other Indian businesses should learn a lot from Arvind Mills: international outset of market; Multi-regional integration approach; union and attainment‚ strategic alliances‚ international delegates‚ global network formation; changes in internal organization‚ etc. INTERNATIONAL BUSINESS Case 1:-BPO – BANE OR BOON? Which of the theories of international
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The Marriot International Hotels have had a long standing history of being recognized as one of the most prestigious hotels. The Marriot Hotel has specific expectations and responsibilities that are expected from their employees on a regular basis. Their reputation derives from the conduct of the Marriott associates who create this professional business environment on a day to day basis. The hotel industry can be a very unpredictable environment. Employees at the Marriott are confronted with situations
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International Negotiating by Jeffrey E. Curry Introduction All of us negotiate from time to time as a part of our daily lives. Whether it’s a movie we want to go to‚ or a new home we wish to purchase‚ and regular everyday life involves negotiations of one sort or another. I think this book is descriptive‚ provides good foundation for successful international negotiations‚ proves to be useful and contains various tips on organizing and conducting both local and international negotiation. I found
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