OF COMMERCE & BUSINESS MANAGEMENT‚ AMRITSAR GURU NANAK DEV UNIVERSITY‚ REGIONAL CAMPUS‚ GURDASPUR GURU NANAK DEV UNIVERSITY‚ JALANDHAR THE INDIAN INSTITUTE OF PLANNING & MANAGEMENT (IIPM)‚ MOHALI KC GROUP OF INSTITUTIONS‚ NAWANSHAHR LALA LAJPAT RAI MEMORIAL INSTITUTE‚ MOGA LOVELY INSTITUTE OF MANAGEMENT‚ JALANDHAR MALOUT INSTITUTE OF MANAGEMENT & INFORMATION TECHNOLOGY‚ MALOUT NATIONAL INSTITUTE OF PHARMACEUTICAL EDUCATION AND RESEARCH‚ MOHALI PUNJAB COLLEGE OF TECHNICAL EDUCATION‚ LUDHIANA
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What is Integrated Marketing Communications (IMC)? Integrated Marketing Communications (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message. Its goal is to make all aspects of marketing communication such as advertising‚ sales promotion‚ public relations direct marketing‚ online communications and social media work together as a
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Celebrity Endorsements & Brand Building DISSERTATION REPORT: CELEBRITY ENDORSEMENTS AND BRAND BUILDING Submitted to: By: Ms. Kokil Jain Rawtani Submitted Piyush A1802008077 MBA-IB(0810) 1|Page Celebrity Endorsements & Brand Building AIBS ACKNOWLEDGEMENT It has been a great pleasure for me to work on this project. My sincere thanks to Ms. Kokil Jain ‚my Marketing teacher for giving me an opportunity to work on this project whereby I was given a chance to study the impact
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of Management e-ISSN : 2278-6120‚ p-ISSN : 0974-8032‚Volume 5‚ No. 2‚ Dec.-2012‚ pp 46-52 http://www.integraluniversity.ac.in/net/journalsAndPublications.aspx PERFORMANCE APPRAISAL PRACTICES IN INDIAN BANKS Pallavee Shrivastava 1‚ Usha Kiran Rai 2 1(Research Scholar‚ Faculty of Management Studies‚ Banaras Hindu University‚ Varanasi‚ India) 2(Professor‚ Faculty of Management Studies‚ Banaras Hindu University‚ Varanasi‚ India) Abstract Banking sector is a fast growing sector of India
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Biotechnology and its Prospects: Past and Present situation in Nepal The word ‘biotechnology’ itself sounds whimsical and it does have some research glamour on it but in the simplest way biotechnology is the research oriented subject where people can do research from zero level to gene level. Science and innovation has taken a great leap‚ have deciphered thousands of human life related riddles that were unanswered two decades ago. In quest of discoveries‚ biotechnology has emerged as a new field
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middle class and strong consumer spending‚ the number of domestic arrivals in 2011 ultimately outpaced international arrivals rising remarkably by 20.7% in growth or close to 557‚000. Figure 1 Figure 2 Number of Foreign Arrivals through Ngurah Rai Int’l Airport (March 2000 - December 2011) 350‚000 Global
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Public Service Announcement Eye Donation Time: 15 Sec Medium: TV Voice Over: Female Featuring: Aishwarya Rai Goal: To increase awareness about eye donation and motivate people to act i.e register for eye donation. Visual: Close up of a face. (The person is dead) Someone standing nearby moves their hand over his face and closes his eyes. Visual fades out. You may have always wanted to donate your eyes after passing away. But your family may not know about it. Let your friends and family
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Guru Tegh Bahadur Ji[ਗੁਰੂ ਤੇਗ ਬਹਾਦੁਰ ਜੀ]: 1621 - 1675 [Guruship:1664-1675] Guru Tegh Bahadur Ji was the Ninth Guru who was born in year 1621. Guru Ji’s original name was Tyal Mal (Master of Detachment). He spent his childhood at Amritsar. In his early years he learned Gurmukhi‚ Hindi‚ Sanskrit and Indian religious philosophy from Bhai Gurdas‚ and archery and horsemanship from Baba Budha while his father Guru Hargobind Ji‚ Master of Miri and Piri taught him swordsmanship. Guru Ji was married to
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CONSUMER BEHAVIOUR LESSON 41: INDUSTRIAL BUYING BEHAVIOUR Introduction A model is very often referred to as an abstract representation of a process or relationship. In this chapter we are going to deal with the industrial buying process with the help of the Sheth model of Industrial buying. • Perceived risk: When the decision involves risk‚ more members of the DMU will be involved. • Type of purchase :If the type of problem is an extensive problem‚ then more members of Objectives After studying
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Question 1: Analyze the reasons that impelled Dabur to refine its Ayurvedic image to that of a herbal FMCG company? Answer: Dabur India Limited started as a medicine manufacturer in 1884 by Dr S K Burman in West Bengal. It was started as a proprietary firm for the manufacture of Ayurvedic drugs. Daburinitially used to send medicines to villages in Bengal by mail.The company marketed an allopathic drug‚ Plagin‚ to combat the then prevalent epidemic of plague. In 1896‚ Dr. Burman set up a small
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