transforms languages but also transplants cultural information. Thus‚ brand name translation as other translation is a form of cross-cultural communication and is influenced by various cultural factors. This paper tries to explore the methods of English-Chinese brand name translation in light of the features of Chinese consumer psychology. Key words: brand names; Chinese consumer psychology; translation; methodsIntroductionNowadays‚ brand plays a more important role in the economic life in China and it
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labor landscape. "Engagement" has become the search for the Holy Grail for employers in the 21st century. An engaged workforce is good for business. Employee engagement fosters and drives discretionary behavior‚ eliciting employees ’ highest productivity‚ their best ideas and their genuine commitment to the success of the organization. But organizations – particularly multinationals with heterogeneous employee populations – struggle with how to build and sustain engagement
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we as Americans do not think about the effect that civic engagement brings to the country. We do not think that being active in the community will not only help us but also our children and our children’s children. Robert Putman wrote about the effects and difference that civic engagement has done over time. In this analysis I will summarize both of the analysis and talk about the different arguments and my own experiences in civic engagement. In the first article by Robert Putnam‚ Bowling Alone
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Creating Brand Equity GENERAL CONCEPT QUESTIONS Multiple Choice 1. At the heart of a successful brand is ________‚ backed by creatively designed and executed marketing. a. price b. promotion c. a great product or service d. a great slogan e. a brand concept Answer: c Page: 273 Level of difficulty: Easy 2. The strategic branch management process involves four main steps. Which of the following would NOT be among those steps? a. Measuring consumer brand knowledge
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Although Harley Davidson dominates the market in North America‚ it has been the smallest in Europe and the 4th in Asia/Pacific region which is dominated by Japanese brands. One reason for Harley’s smaller market share in Europe and Asia region is that the company cannot produce enough motorcycles to meet demand and its prices tend to be higher than competitive models. Shortages of Harleys lead many consumers to purchase competitive bikes as there are 2-year waiting lists for some Harley models.
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and again it differs from the traditional items. So our objective is to develop a “New Brand” for the environment friendly jute products in Europe to create a unique brand position in the consumer’s mind and to create enormous demand for it. Scope: This report was prepared for and approved by our Marketing 465 Faculty Mr. Galib Mohiuddin (KGM). The report covers the entirety of developing a new brand for the jute product of our country which is environment friendly‚ green and natural fibers
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MAKING MARKETING DECISIONS Case 5-1 Harley Davidson’s Customer-Centered Supply Chain 1. How can Harley Davidson marketing and sales‚ personnel interact with its purchasing personnel to further strengthen the supply chain and improve customer loyalty? To further strengthen the supply chain and improve customer loyalty. Harley Davidson marketing and sales personnel must interact with its purchasing personnel to integrate the supply chain from supplier of raw materials and getting the product delivered
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Contents Contents 2 Introduction 3 Employee Engagement 4 Employee Empowerment 5 Elements of Empowerment 6 Methods to Empower Employees 7 Present Scenario 8 Employee Engagement Approaches for Employees 10 Communication Activities 10 Reward Schemes 11 Activities to Develop the Culture of the Organization 12 Team building activities 12 Leadership development activities 12 Employee engagement in action: Sun Microsystems 13 Employee empowerment
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Page Introduction 3 What is Brand Equity? Role of Brands The Scope of Branding Theoretical Perspectives 4 Brand Equity Models Brand Asset Valuator Brand Resonance Pyramid Building Brand Equity Measuring Brand Equity Managing Brand Equity Conclusion
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Global brands Vs. Local Brands Introduction According to Ger‚ Belk and Lascu (1993)‚ advances in communications and information systems technology have shrunk distances‚ thereby linking markets through flows of information across markets. These trends enhance the management of global operations and drives up the need to deal effectively with global competition. As firms enter international markets‚ branding plays an important role in its marketing strategy. Many consumers use brands as clues to
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