Summary 2 Introduction 3 Company Profile 4 4Ps of Harley-Davidson Marketing Mix Strategies 5 Product 5 Promotion 7 Price 7 Place 8 Harley-Davidson’s Value and its Competitors 9 Market segmentation 10 Evaluation of the target market 11 Intervention 12 Harley-Davidson SWOT Analysis 12 The 4 Areas of improvement and values 13 Conclusion 15 References 16 Executive Summary The researcher will discuss on Harley-Davidson (HD) and its marketing mix concepts and recommendation
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Building Brand Community on the Harley-Davidson Posse Ride Case Summary Harley Davidson Motor Company is a world famous motorcycle manufacturing company. The Harley Owners Group (H.O.G) is an enthusiast group whose main goal is to enhance the Harley-Davidson lifestyle experience and bring the company closer to its customers. The Posse Ride is one of its key features‚ which presents an opportunity to gain feedback from customers from an intimate environment. The management team at H.O.G has
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JIT benefits‚ as framed by Garrison and Noreen (2000)‚ include the bolster of working capital by reducing capital in inventories; the optimization of space for more productive works; the increase of productivity; and the reduction of defect rates. Similarly‚ Younies‚ Barhem‚ and Hsu (2007) found that: The implementation of JIT can provide many advantages to a company. The usage of JIT techniques can improve a company’s problem solving capabilities by exposing problems in the production process
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Explain the concept of the JIT system in detail. Also‚ discuss the characteristics‚ advantages and disadvantages of the JIT system. It is a management philosophy which aims at eliminating waste from every aspect of manufacturing and its related activities. The term JIT refers to producing only what is needed. JIT is defined as “A technique for the organization of work-flows‚ to allow rapid‚ high quality‚ flexible production whilst minimizing manufacturing waste and stock levels.” (CIMA official
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How do JIT demand-based systems differ from forecast driven systems? JIT demand-based systems or as they are called (Just In Time) is a production strategy that strives to improve a business return on investment by reducing in-process inventory and associated by carrying costs. In other words it involves a production process that operates solely on customer demand. The reasoning for a JIT system is very simple it is used to highlight the system’s hidden cost of monitoring the inventory. It is
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According to Crosson and Needles the Just-In-Time (JIT) operating philosophy requires that “all resources—material‚ personnel‚ and facilities—be acquired and used only when they are need. Its objectives are to improve productivity and eliminate waste.” They go on to sate that this process allows funds to be reallocated according to the goals of the company’s business plan since they are no longer invested in inventory. This method helps retailers like Wal-Mart “assign more accurate costs to their
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Dell – Supply Chain Management Case Study 1 Case Contents 1. Introduction......................................................................................................2 2. Dell – Company Overview ...............................................................................2 3. Dell Products and Services .............................................................................3 4. Dell – Key Facts ................................................................................
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Case Brief 2: Harley Stanfield | October 20th‚ 2010 “Pledged” | Jennifer Kelley | Despite the subprime mortgage crisis‚ Harvey Stanfield is one of the fastest growing real estate investment and trust companies in the U.S. Harley Stanfield (heretofore referred to as HS) is a real estate investment and trust (REIT) provider founded by Cedric Franklin and Gail Garnette in 2003‚ headquartered in Washington‚ D.C. On average‚ they generate $25million-$49million in annual revenue. They
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sector for a long time. The service industry has recognized that the JIT system can be adapted successfully in their processes and add value to the basic inputs used to create the end product. The most important aspect of JIT is that it lays emphasis on the process and not on the end product. It therefore can be applied to any process within the service sector. The author has followed Benson’s (1986) guidelines for applying JIT in service‚ which are as follows: • synchronization and balance of
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16 C H A P T E R JIT and Lean Operations D ISC USSI ON Q U ESTI O NS 1. JIT is a philosophy of continuous and forced problem solving. It is a continuous program that replaces a series of “fad” programs. 2. A lean producer is a company that adopts a philosophy of minimizing waste‚ striving for perfection through continuous learning‚ creativity‚ and teamwork. 3. The Toyota Production System (TPS) has three core components: continuous improvement‚ respect for people‚ and standard work
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