Mr. Richard Teerlink age 59 joined Harley Davidson in 1981 and was elected to the board of directors in 1982. In 1988 he was appointed President‚ and he was named Chief Executive Officer in 1989. Mr. Teerlink is also on the Boards of Directors of Johnson Controls‚ Incorporated and Snap-On Incorporated (Rethinking Leadership). Mr. Teerlink has been the leader in developing a value-based culture at Harley. Shareholder Lawsuits: In re Harley Davidson‚ Inc. Securities Litigation was a consolidated
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Harley Davidson Case Study Company Summary: Harley-Davidson is one of two American producers of motorcycles‚ and the nation ’s #1 seller of the cruiser style of motorcycles. The organization offers 35 different models of custom and touring bikes through a worldwide network of more than 1‚500 dealers. Harley models include the Sportster‚ the Fat Boy‚ and the Electra-Glider. The company also produces sport bike style motorcycles under the brand name of Buell. Other than its motorcycles‚ Harley-Davidson
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Harley Davidson was founded in Milwaukie‚ Wisconsin in 1903‚ and has been manufacturing motorcycles continuously since conception (Harley Davidson DVD‚ 2008). The company is now one of the world’s largest motorcycle manufacturers and controls 26% of all motorcycle sales in the USA‚ and a massive 50% of the heavyweight segment (Armstrong & Kotler‚ p129). The Harley Davidson name is an incredibly strong brand in the world today. Not many people in western culture could hear the name Harley Davidson
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Marketing a. Harley marketing philosophy was developed based on the customers’ desires‚ gathered through surveys‚ interviews and focus groups. b. Efforts focus on distribution divided among dealer promotions‚ customer events‚ magazine and direct mail advertising‚ public relations‚ cooperative programs with Harley Davidson/Buell Dealers‚ and national television advertising. c. Harley’s promotional events are rallies and motorcycle consumer shows. 2. Finance a. Harley went public in 1986
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Case 2 Industry Analysis Harley Davidson/ Heavy Weight Motorcycle Industry Table of Contents Mission ………………………………………………………………...3 SWOT Analysis ………………………………………………………..3-7 Sustainable Competitive Advantage …………………………………...7-8 Issues and Problems …………………………………………………....8-9 Strategic Recommendation …………………………………………….9-13 Fallout ………………………………………………………………… 13-15 Conclusion ……………………………………………………………..15 Appendix ……………………………………………………………….16 Refrences
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William Harley and Arthur Davidson wanted to take the work out of riding bicycles in 1901. After being joined by the Arthur brothers‚ Walter and William‚ they came up with the idea of putting a motor and a bicycle together. Many engine changes were made before the builders were satisfied. In 1903‚ they created the first Harley-Davidson motorcycle and produced three that year. Harley built its first building in 1907 on Juneau Avenue in Milwaukee. That same year‚ 150 motorcycles were produced
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HARLEY DAVIDSON COMPANY Case Analysis I. DEFINITION OF THE CASE PROBLEM The Harley Davidson name has been shattered into pieces. The loss of customer’s demand for their products proves a problem probably too much to handle for the present managers/owners of the company. The product quality mainly has deteriorated significantly that leads to the low demand for the Harley Davidson choppers. Problems always do arise that need immediate actions to take place. What can
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“Strategic planning involves identifying the current business of a firm and the business it wants for the future‚ and the course of action or strategy it will use to pursue its objectives.” (definition) While Harley-Davidson and its competitors‚ both domestic and international‚ have been alive for decades‚ it is becoming increasingly difficult to shift such established entities to compliment a new‚ younger group of potential riders. An expanding economy‚ technological advances such as the internet
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Harley-Davidson: Women and Motorcycles Introduction An American tradition can be dated back to 1903 when two young men brought their idea to life and produced the first Harley-Davidson motorcycle. At the time‚ the motor-driven motorcycle that these young men were inventing was to be for their own personal use. Once it was produced‚ it became popular with motorcycle enthusiast and having survived some difficult times Harley-Davidson is just as popular today‚ as it was when if first began (Bolfert)
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Harley Davidson has a culture that is unique like no other organization. The Harley culture has changed and adjusted itself accordingly throughout history. Harley Davidson’s success is due to the culture that it has created. The three main aspects of Harleys culture is 1. Harley has such an inclusive nature of Family‚ that it is able to bind its customers together through implementing them into a lifestyle. 2. The employees are customers; they are a big part of the Harley family. 3. Harley Davidson
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