Mackenzie Wolter Case Study 3: Harley Davidson 8/7/12 Comeback Analysis 1. JIT Inventory – “lean production” allowed for product diversification‚ drastically cut “throughput time‚” and provided for job enrichment amongst employees 2. EI – decentralized operations and communication lines 3. SOC – helped detect defects early on in the manufacturing process 4. Supplier Relations – “preferred suppliers” and long-term contracts 5. Labor Relations – “close cooperation” 6. Marketing
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Case Study: Harley-Davidson 1. What do you think are the company’s (Harley-Davidson) major strengths and weaknesses? Strengths: * Strong brand name * Strong customer loyalty * Operates in 2 segments‚ Harley-Davidson motorcycles and related products‚ and Harley-Davidson Financial Services * The HOG ( Harley Owners Group) which has over 1 million members worldwide and is the industry’s largest company sponsored motorcycle enthusiasts organizations * The only American brand
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Case Analysis of Harley-Davidson‚ Inc. Executive Summary Harley-Davidson‚ Inc. (NYSE:HOG) was founded in 1903. The home base was originally founded in and even today remains in Milwaukee Wisconsin. Harley-Davidson’s popularity grew significantly during World War I‚ when the U.S. infantry used 20‚000 of the company’s motorcycles in its war effort (Taylor‚ 2010). Best recognized for its manufacturing of heavyweight motorcycles‚ Harley-Davidson has captured half the U.S. market and a third of
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| | |Winter Quarter‚ 2004 | SiL’K Supplier Selection Report of Findings and Recommendations Harley-Davidson Motor Company Prepared By: Thomas A. Pinkowski Business Analyst Blue Demons Consulting January 26‚ 2004 -Confidential
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1. How was Harley Davidson able to turn around is strategy after 1981? Harley Davidson was able to turn around its strategy after 1981 because of then President of US‚ who raised the tariffs on large Japanese motorcycles. Helpful was also strategy of executives who decided to improve the quality of products. 2. What ideas and philosophies does Harley Davidson introduce? Harley Davidson created an innovative promotion strategy of selling the idea of community and lifestyle to its customers
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Established in 1903‚ The Harley-Davidson Motorcycle Company has travelled a somewhat rocky road to success. Saved from the brink of bankruptcy by a management buyout in 1981‚ Harley has succeeded in building a truly global brand that is the envy of its competitors. Faced with a declining market‚ a poor economic climate and fierce competition from Japanese manufacturers‚ the Harley-Davidson Company was forced to re-look at its competitive strategy. The essence of Harley-Davidson’s success is rooted
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MGT499: Strategic Management Professor Daniel Corcoran November 30‚ 2014 STRATEGIC DIRECTION OF HARLEY DAVIDSON The success of Harley Davidson (HD) is due to the American motorcycle icon’s effective Strategic Management. HD’s vision‚ mission‚ goals and objectives strive to exceed the requirements of its main stakeholders. Although these needs are not always met‚ the company has unique relationships with is stakeholders. The company stays on course with its strategic plan‚ despite
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HARLEY DAVIDSON MOTOR COMPANY Harley-Davidson was established in 1903 with headquarters in Milwaukee. It is a diversified company‚ the only major US maker of motorcycles still in business and the nation’s #1 seller of heavyweight motorcycles offering several models of touring and custom cycles‚ related products‚ accessories and transportation vehicles. In the 1960’s‚ the Japanese flooded the market competing with light weight motorcycles and huge marketing programs
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Case: Harley-Davidson: Chasing a New Generation of Customers Despite record sales in 2006 and a commanding share of the heavyweight motorcycle market for the previous decade‚ Harley Davidson had to take new action to maintain its growth. Although the company enjoyed continued growth in the 2000s and its brand image was strong‚ its core customer base of Baby Boomers was aging. In 1987‚ the median age of a Harley-Davidson customer had been 35; by 2007‚ it was 47. Hence‚ Harley Davidson’s major
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Opportunities…………………………………………………..4 d) Threats……..……………………………………………………..4 3. Analysis of Harley Davidson Case Study……………………………..5 4. Recommendations…………………………………………………………….6 5. References…………………………………………………………………………8 1. Executive Summary Harley Davidson is an American motorcycle company founded in 1903 by William S. Harley and Arthur Davidson. In the following 108 years of business‚ the Harley Davidson business has endured the peaks and troughs of economies to be recognised
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