Harley Davidson Inc. 2008: Thriving Through a Recession‚ Case 16 Mgmt 479A‚ Week 3 Dropbox 1 November 13‚ 2011 Synopsis: Harley-Davidson is a 105 year old motorcycle manufacturer. William Harley and Arthur Davidson decided to design and build a motorcycle in 1901. By 1903‚ they had built and sold three motorcycles and in 1907‚ the Harley-Davidson Motor Company became incorporated. The company was acquired by AMF Inc in 1969‚ but the main focus was on short-term profits which inevitably sent
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Strategic Brand Management Case study: Harley-Davidson Contents Question 1 3 Question 2 5 1. Brand elements 5 2. Criteria 6 Question 3 8 1. Custom Vehicle Operations program (CVO) 8 2. Harley Owners Group (HOG) 8 3. Bar café 8 4. Exchange of motorcycle 9 5. Companies can learn from H-D 9 Question 4 10 1. Definitions 10 2. Equally successful 10 3. Non-equally successful 10 4. Co-branding or not? 11 Question 1 -------------------------------------------------
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Abstract Harley Davidson’s net profit in 2010 was 146.55 million versus a net loss of 55.12 million in 2009 (Global Data‚ 2011). There are three key elements in which the company has to improve to continue making profit. First‚ resolve the Unfunded Employee Post-retirement Benefit plan to keep employees producing a good product and maintain a top level company/employee relationship. Secondly‚ intense competition in the motorcycle market has to be addressed if Harley Davidson plans to increase sales
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This paper provides the outcomes of the strategic planning process for Harley-Davidson‚ Inc. The first step includes a Competitive Profile Matrix‚ a vision statement‚ a mission statement and an external and internal analysis of Harley-Davidson‚ Inc. The second step is the Matching Stage where Harley-Davidson‚ Inc. ’s internal strengths and weaknesses are matched with its external opportunities and threats. Several matrices‚ including a SPACE Matrix‚ an Internal-External Matrix‚ a Grand Strategy Matrix
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16 INTRODUCTION Harley Davidson is one of the oldest and one of the iconic motorcycle manufacturing companies of this era. Harley Davidson has a niche market‚ it manufactures motorcycles for customers who love cursing highways. Harley Davidson is the last surviving motorcycle company since the great depression. It was in the year 1901‚ Milwaukee when William Harley and his childhood friend Arthur Davison started to work towards making motor-cycles
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Indeed even the biggest ones know this difficulty. This is the case of Harley Davidson‚ the giant bikes manufacturer. In fact they did one of the biggest branding mistakes of all time. This product was “Harley Davidson Perfume and Cologne”‚ which was introduced into the international marketplace around 2000. In the beginning the product was supposed to increase sales. But we are going to study this case. Contents 1. HARLEY DAVIDSON: COMPANY’S PRESENTATION 2. PRODUCT PRESENTATION: PERFUME & COLOGNE
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Boris Mendez While analyzing Harley-Davidson and their effectiveness with handling obligations of current ratios of 1.9 and the quick ration of 1.47 when it should be on average approximately near 2 and quick ratio near 1 within the motor-cycle industry on averages are consistent with those numbers. In the case of Harley’s current ratio it shows to be slightly below the industry average while the quick ratio is above it‚ with that being said‚ these numbers indicate Harley-Davidson should have no issues
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[pic] University of Newcastle Grad school Case Study Harley Davidson Course: Doctor of Business Administration GSBS6010: Foundations of Marketing Theory Prepared By Muhammad Saiful Islam Khan Executive summary In the automotive industry Harley Davidson is a prominent brand for its exceptional product and customer loyalty. Harley Davidson is the leader in heavyweight motorcycles market from the very beginning of its operation; it has created its own specific customer group
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Harley Davidson vs. Honda Melissa Milsaps ENG 121 Professor Amber Smith May 24‚ 2011 Harley Davidson vs. Honda Harley Davidson and Honda are two different manufacturers which stand out for producing motorcycles that have been used extensively for long distance rides but they have lots of differences. Comfort should be a persuading factor for singling out the kind of motorcycle/bike to invest in and ride when taking long trips. Harley bikes are commonly ridden in biker rallies‚ they
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Harley Davidson Motor Company: Enterprise Software Selection (Case analysis) Case description “This case focuses on a change program and selection of an enterprise software vendor. The decision of which partner to choose to help the company change the way it purchased raised fundamental tensions within the company”. Question 1 Consider Exhibit 10 on page 22 of the case; does it include the factors you consider most important in the selection process? Which factors would you be inclined to weight
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