Harley - Davidson Inc. Motorcycle Industry INTRODUCTION The purpose of this report is to develop a strategic corporate objective for HarleyDavidson Inc.‚ a publicly traded‚ employee owned manufacturer of heavyweight motorcycles‚ recreational and commercial vehicles‚ military defense items‚ and small engines‚ distributing its products to domestic and international markets targeting all men and women of all ages. INDUSTRY AND COMPETITIVE MARKET The industry under study is the motorcycle
Premium
Building Brand Community for Harley Davidson | Analysis on the basis of Attitude Formation | | | | Submitted To Prof. Krishanu Rakshit Submitted by: Pranav Santurkar Rakesh Mishra Akshay Mahajan Anjanjot Singh Vinay Kumar | The Harley Owners Group (HOG) The Harley Owners Group or HOG is a factory sponsored motorcycle enthusiast club established in 1983. Its main aim was to negate the influence of outlaw bike-gangs as the face of the Harley Davidson brand and enhance the lifestyle
Premium Harley-Davidson Harley Owners Group
Table of Contents I. Executive Summary (Nakiya) II. Situation Analysis A. Market Summary (Liana) i. Market Trends ii. Market Growth B. SWOT Analysis (Nakiya) i. Strengths ii. Weaknesses iii. Opportunities iv. Threats C. Competitive Analysis (Scott) D. Product Offering (Scott) III. Marketing Strategy A. Mission Statement (Liana) B. Marketing Objectives (Liana) C. Target Markets (Liana) D. Positioning Statement (Liana) E. Financial
Premium Harley-Davidson Motorcycle Harley Owners Group
Harley Davidson has a culture that is unique like no other organization. The Harley culture has changed and adjusted itself accordingly throughout history. Harley Davidson’s success is due to the culture that it has created. The three main aspects of Harleys culture is 1. Harley has such an inclusive nature of Family‚ that it is able to bind its customers together through implementing them into a lifestyle. 2. The employees are customers; they are a big part of the Harley family. 3. Harley Davidson
Premium Motorcycle Harley-Davidson Marketing
Summary of the case study "Harley-Davidson rockers ’ idol" So‚ this case study is about Harley-Davidson‚ a brand of motorcycles and more precisely about its development since his foundation in 1903 by 21-year-old William S. Harley and 20-year-old Arthur Davidson. So‚ in 2003‚ it was the celebration of the 100th birthday of the Harley-Davidson. And‚ in order to commemorate it‚ fans of this famous brand rode until Milwaukee to see the parade of 10 000 Harley-Davidson motorcycles. Through this
Premium Harley-Davidson Motorcycle Marketing
Introduction 3 2 Supply Chain Management 3 2.1 Quality management 4 2.2 Inventory management 5 2.3 Supplier development 6 Stage (1) Identify‚ Assess‚ and Rationalize the supply base 6 Stage (2) Problem-Solving Development 7 Stage (3) Proactive Development 8 Stage (4) Integrative Development 9 A summary of supplier development 10 3 Conclusion 11 Reference 12 1 Introduction Harley Davidson is a famous American motorcycle manufacturer. Harley Davidson was founded in 1903‚ it survived
Premium Supply chain management Inventory Management
Case: Harley-Davidson: Chasing a New Generation of Customers Despite record sales in 2006 and a commanding share of the heavyweight motorcycle market for the previous decade‚ Harley Davidson had to take new action to maintain its growth. Although the company enjoyed continued growth in the 2000s and its brand image was strong‚ its core customer base of Baby Boomers was aging. In 1987‚ the median age of a Harley-Davidson customer had been 35; by 2007‚ it was 47. Hence‚ Harley Davidson’s major
Premium Harley-Davidson Brand management Motorcycle
Harley Davidson Perfume The positioning of a brand is a company value that can be limitless‚ often being superior that the product itself. This is the case of HD motorcycles‚ where the symbol of extreme masculinity and liberty in the road had been built up after 107 years in the motorbike industry‚ making the company have the 50 % of market participation in cruisers line‚ beating the Japanese competition‚ who have higher technology products‚ with more powerful engines and with way lower prices
Premium Motorcycle Man Harley-Davidson
HARLEY DAVIDSON MOTOR COMPANY Harley-Davidson was established in 1903 with headquarters in Milwaukee. It is a diversified company‚ the only major US maker of motorcycles still in business and the nation’s #1 seller of heavyweight motorcycles offering several models of touring and custom cycles‚ related products‚ accessories and transportation vehicles. In the 1960’s‚ the Japanese flooded the market competing with light weight motorcycles and huge marketing programs
Premium Motorcycle Harley-Davidson Harley Owners Group
1. How was Harley Davidson able to turn around is strategy after 1981? Harley Davidson was able to turn around its strategy after 1981 because of then President of US‚ who raised the tariffs on large Japanese motorcycles. Helpful was also strategy of executives who decided to improve the quality of products. 2. What ideas and philosophies does Harley Davidson introduce? Harley Davidson created an innovative promotion strategy of selling the idea of community and lifestyle to its customers
Premium Motorcycle Harley-Davidson Harley Owners Group