Running Head: HARLEY-DAVIDSON‚ INC. & THE GREAT RIDE INTO THE SUNSET (OOPS) Harley-Davidson‚ Inc. External and Internal Analysis‚ Value Chain‚ Core Competencies and EVA Evaluations within the Competitive Recreational Vehicles Industry Environment Including Strategic Recommendations. Patrick Beach Elise Boldt Neil Colombini Carl Seaberg Heather Songer Pacific Lutheran University In partial fulfillment of the requirements for BUSA 499-02 Professor Quoc Pham May
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Kim Brown Sims Module 1 Case Assignment MKT 501: Strategic Marketing Dr. Darlene Jaffke February 27‚ 2012 Selling Mama Hog Harley Davidson has typically targeted older‚ well established men seeking exhilaration and a desire to exhibit their status. To grow its brand and sustain its business in a declining economy‚ Harley must aggressively target women. Key foci to accomplish this goal are glorification of the feeling of ownership‚ introduction of color and styles behooving
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Although Harley Davidson dominates the market in North America‚ it has been the smallest in Europe and the 4th in Asia/Pacific region which is dominated by Japanese brands. One reason for Harley’s smaller market share in Europe and Asia region is that the company cannot produce enough motorcycles to meet demand and its prices tend to be higher than competitive models. Shortages of Harleys lead many consumers to purchase competitive bikes as there are 2-year waiting lists for some Harley models.
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Urban Legend The King’s Harley An average man is cruising down the street and comes across an old Harley-Davidson motorcycle for sale. The man buys the bike for a cheap deal thinking he can just put some money and parts into it to get it up and running. Due to the age of the bike from the 1950’s‚ the man is obligated to call Harley to get the parts. When describing the bike to Harley representatives‚ he is being transferred over and over until the CEO of the company comes on the line. The
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of the SWOT analysis of Harley-Davidson (H-D)‚ and what corrective measures the organization must accomplish to remain competitive and meet the mission of the organization. Strengths • Broad product and service portfolio • Strong brand image Broad Product and Service Portfolio Harley-Davidson offers a broad collection of products and services through two business segments. Harley has the motorcycles‚ related products segment‚ and the Financial Services segment. Harley offers various products
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The Motorcycle Industry Definition Motorcycles fall into the category called Recreational Vehicle‚ Motorcycle and Boat Retail Industry. These are companies that retail recreational vehicles‚ boats‚ motorcycles‚ jet skis‚ and/or related accessories. In Hoover’s classification‚ based on the North American Industry Classifications System (NAICS) and the older U.S. Standard Industrial Classification (SIC) system‚ motorcycles fall under a smaller subcategory called Motorcycle‚ ATV‚ and Personal
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Roll music‚ Grease in hair - belonging to 1960’s era – Friday night Rock n Roller. * Keen motorcyclist – Harley Davidson Motorcycle Club member – rides most Saturdays with other Harley Davidson club members. * * * * * * * * * * * * * * * * * * * * Joe Doe has a recognised association with diverse groups through the various aspects of his work‚ family life‚ club member‚ Harley Davidson motorcycles‚ 1960’s era of fashion‚ music from the 60’s‚ identification with the Rock & Roll community.
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Harley-Davidson-From Dysfunctional to Cross-Functional. (Pages 212-213). Questions: 1. During Teerlink’s tenure as Harley’s Chief Financial Officer‚ was the organization structure flat or tall? Centralized or decentralized? Explain your answers. During Teerlink’s tenure the organizational structure at Harley’s was flat and decentralized. This was because he introduced a structure that had Cross-functionality‚ lifelong learning‚ and shared leadership fuel the so-called "circle organization"
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1. Do you think the Harley deal was too one-sided? Why or why not? No. I do not think that the Harley deal was too one-sided. In fact‚ I think that the deal benefited both the union and Harley-Davidson. The union was able to stop the layoff of all 2000 union members. They were also able to guarantee a seven-year employment contract for 1000 of the union members that were going to be terminated. In return‚ Harley-Davidson was able to keep their York plant open as well as eliminate a few job classifications
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motorcycle manufacturer based in Spirit Lake‚ Iowa‚ United States‚ which began production of its vehicles in 1998. Its parent company‚ Polaris Industries‚ created the firm following the modern success of Harley-Davidson. Victory’s motorcycles are designed to compete directly with Harley Davidson and similar American-style motorcycle brands‚ with V-twin engines and touring‚ sport-touring‚ and cruiser configurations. The first Victory‚ the V92C‚ was announced in 1997 and began selling in 1998. Victory
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