1) Your recommendation to the Harley Davidson Management Team: Should Harley Davidson continue to sponsor the Posse Ride? Why or why not? What role should the Posse Ride play in the HOG events mix? HD should continue its popular posse ride because of the following reasons HD being a high involvement product‚ keeping the customers involved even after the sales. It fosters the feeling of brand community which leads to consumer’s personal identification with the brand Gives a deeper insight of the
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the websites for Harley-Davidson (www.harley-davidson.com)‚ Yamaha (www.yamaha-motor.com)‚ and Indian (www.indianmotorcycle.com). Who are their potential customers? How is each of these companies appealing to their potential customers? Are they using emotion‚ facts‚ comparisons‚ etc? How effective do you believe each of them to be? Harley Davidson (www.harley-davidson.com) Who doesn’t know Harley Davidson? It is a popular American motorcycle manufacturer. Also known as H-D or Harley founded in 1903
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Assignment 2 Transformation at Harley Davidson – Critical Thinking questions 1. During Teerlink`s tenure as Harley´s CFO was the organizational structure flat or tall? Centralized or decentralized? During this period Harley Davidson´s organizational structure seemed very tall. The leadership was hierarchical and centralized. This can clearly be seen when the AMF managers that were in charge at this point rapidly made the decision to increase production and mass produce Harley Davidson motorcycles‚ despite
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Harley-Davidson: Women and Motorcycles Introduction An American tradition can be dated back to 1903 when two young men brought their idea to life and produced the first Harley-Davidson motorcycle. At the time‚ the motor-driven motorcycle that these young men were inventing was to be for their own personal use. Once it was produced‚ it became popular with motorcycle enthusiast and having survived some difficult times Harley-Davidson is just as popular today‚ as it was when if first began (Bolfert)
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| | |Winter Quarter‚ 2004 | SiL’K Supplier Selection Report of Findings and Recommendations Harley-Davidson Motor Company Prepared By: Thomas A. Pinkowski Business Analyst Blue Demons Consulting January 26‚ 2004 -Confidential
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Module 1 - Case Strategic Management: Mission‚ Vision‚ and Stakeholders Assignment Overview Harley-Davidson: A Unique‚ Loyal Stakeholder Base In this course we will look at Harley-Davidson Motor Company from a strategic management perspective. This organization is quite unique in that it has worked very hard through the years to build its brand and has acquired a loyal following. This loyal customer following has actually been quite a phenomonen and many have even identified it as "cultlike." That
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in Guangzhou." 09 15‚ 2008. http://www.itdp.org/documents/Guangzhou%20Case%20Studies%20%20Motorcycles%2015-Sep-08.pdf (accessed 11 6‚ 2012). Gerry Jhonson‚ Richard Whittington‚ Kevan Scholes. Exploring Strategy. 9th. England: Prentice Hall‚ 2011. Harley Davidson. http://www.harleydavidson.com/company/investor/ar/1998/leadership/unions.asp (accessed 11 6‚ 2012). —. http://www.harleydavidson.com/wcm/Content/Pages/Career_Opportunities/culture.jsp?locale=en_US (accessed 11 6‚ 2012). —. 11 21‚ 2012. http://www
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Harley History Harley Davidson was seen in America as a company that produced motorcycles with “raw power.” The company was founded by Arthur and Walter Davidson and William Harley in 1903. In 1918‚ Harley Davidson had become the largest motorcycle producing company in the world. Their production totaled 28‚000 motorcycles. Production continued to increase with the onset of World War II and the military use of Harley’s motorcycles. The mystique of the product had a tough sense to it with
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Royal Enfield – Brand Rejuvenation of Motorcycle in India The year 2000 could have been decisive. That was when the board of directors at Eicher Motors decided to either shut down or sell off Royal Enfield - the company’s Chennai-based motorcycle division‚ which manufactured the iconic Bullet motorbikes. For all its reputation‚ the sales of the bike was down to 2‚000 units a month against the plant’s installed capacity of 6‚000; losses had been mounting for years. Just one person stood up to the
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Ansoff Matrix: Market penetration: Harley-Davidson can use some international marketing techniques like advertising `in existing market like U.S‚ U.K and other countries like Japan. As it has a very good brand name it’s easy to hold their competitor market share which provides more customer benefits. Market penetration can be a good choice where mostly in U.S where competition is very high. They can expand and increase the sales by providing a good customer satisfaction not only in U
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