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    MK4024 Contemporary Marketing Assignment: Report for Geely International Corporation ID: G20583375 Contents: Section1. Market segmentation‚ targeting and positioning for the EC7…………………....3 Section 2. The Marketing Mix for the EC7…………………………………………………7 Section 3. The Capabilities of Market-Driven Organizations………………………………11 Appendix A………………………………………………………………………………...13 Appendix B…………………………………………………………………………………13 Bibliography………………………………………………………………………………...14 Section1. Market segmentation

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    The Zale Corporation Case

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    THE ZALE CORPORATION Zale Corporation is a leading specialty retailer of diamonds and other jewelry products in North America. The Company has significant brand name recognition as a result of each of its brands’ long-standing presence in the industry‚ having 2.349 stores in the United States‚ Puerto Rico and Canada. The Company´s vision “provide customers with quality merchandise at the lowest possible price” has remain the same since its first store opening in 1920´s. The Mission of Zale Corporation

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    November 27‚ 2012 Business 100‚ AB Investors University of the Fraser Valley SD College Sector 32C‚ Chandigarh Dear Business 100 – XYZ Investors‚ We have responded to your request regarding an analysis of the Canadian Tire Corporation and in this report you will find the information about the Company and their recent corporate activity. We have identified various points that will be useful in your decision to invest in this company. We have included information regarding Canadian Tire’s history

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    Stryker Corporation Case

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    Stryker Corporation Deciding whether to keep outsourcing or in-source PCBs Stryker Corporation has 3 different options regarding the supply of needed PCBs. Option 1: contemplates the fact of keeping the same suppliers but with significant changes in order to assure continuous supply of PCBs and quality. No investment is needed. Option 2: establishing a partner with a single supplier. This way there would be a sole supplier for Stryker established in a new facility near them‚ this would give

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    Case on Corwin Corporation

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    Case 1: Corwin Corporation Table of Contents Summary of Findings…………………………………………………………… 3 Background Information……………………………………………………….. 3 Problem Statement……………………………………………………………… 5 Analysis of Alternatives………………………………………………………… 5 Detailed Recommendations……………………………………………………. 6 Implementation and Evaluation……………………………………………….. 7 References……………………………………………………………………….. 9 Case 1: Corwin Corporation Summary of findings This case is about a reputed rubber component manufacturing

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    Financial Corporation Case

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    Debt Equity Debt/Equity Ratio Return on Equity 15‚000‚000 2‚250‚000 0 2‚250‚000 1‚350‚000 1‚000‚000 1.35 0 15‚000‚000 0.00% 9.00% Worst Case 10% 16‚500‚000 2‚475‚000 500‚000 1‚975‚000 1‚185‚000 1‚000‚000 1.185 5‚000‚000 15‚000‚000 33.33% 7.90% Expected Case 30% 19‚500‚000 2‚925‚000 500‚000 2‚425‚000 1‚455‚000 1‚000‚000 1.455 5‚000‚000 15‚000‚000 33.33% 9.70% Best Case 50% 22‚500‚000 3‚375‚000 500‚000 2‚875‚000 1‚725‚000 1‚000‚000 1.725 5‚000‚000 15‚000‚000 33.33% 11.50% 1. For sure‚ the company can

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    Acme Corporation Case

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    Monroe College School of Business MG112 Winter‚ 2013 Acme Corporation Tautvydas Kieras Professor Borak 1. What are the potential ethical issues faced by acme corporation? The biggest ethical issue is that ACME is taking care of one of their biggest client needs to go to the adult entertainment club. If media finds out about Acme Corp is paying for clients to go to places like this‚ they are going to think that Acme Corp is bribing their clients to stay with them. 2. What should

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    Case 1 Atlantic Corporation Maastricht University School of Business and Economics Corporate Governance and Restructuring 1. Is the acquisition of Royal’s linerboard mill and box plants a sound strategic move? Consider the short- as well as long-term outlook for linerboard prices and the profitability of the linerboard industry. Furthermore‚ what basis‚ if any‚ is there for expecting AtlanticRoyal’s combined linerboard and box mill operations to do better/worse than the industry overall?

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    business‚ but he is debating whether to start a S corporation or a C corporation due to potential environmental factors associated with his business. He wants to maintain a limited liability and wants to avoid double taxation by paying himself a salary equal to his companies before tax earnings. He also would like to issue preferred stock to his son in the future to keep his interests in the business. He was advised by his friend to choose a C Corporation to maintain maximum flexibility in the business

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    Birla Corporation Case

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    Birla Corporation Case Business activities based on the recent developments The Given data states that Birla’s Profits had been increased from 4.19 crore in 2002-03 to 41.56 crore in 2003-04 and their 88.75% sales consist of sales from cement division. But this was the case in both years 2002-03 and 2003-04 which means those profits were achieved only by improvising on internal factors of the company like improvements in performance of Cement division by achieving the higher capacity utilization

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