These parts are quite reliable‚ that is‚ their mean time to failure is as long as 1 year but they are very expensive. Each part can cost at least $100‚000. Hence the parts are very costly to hold as inventory. The firm is looking for a supply chain solution that can meet its needs. (a) What is the competitive strategy if you want to service this firm? (b) What supply chain infrastructure and flows do you think would be appropriate to service this customer? You will need to justify your recommendation
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race. That may have been true in Aesop’s time‚ but in today’s demanding business environment‚ "slow and steady" won’t get you out of the starting gate‚ let alone win any races. Managers these days recognise that getting products to customers faster than the competition will improve a company’s competitive position. To remain competitive‚ companies must seek new solutions to important Supply Chain Management issues such as modal analysis‚ supply chain management‚ load planning‚ route planning
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Strategic Marketing Management Case Study: Harrah’s Entertainment Inc 1. What are the objectives of the various Data Base marketing programs and are they working? From DBM‚ the company created four programs: (I) New Business Program‚ designed to improve the effectiveness at converting new customers – this program target customers with high predicted worth‚ with an offer that was more competitive; (ii) Loyalty Program – Frequency Upside‚ designed incentive customers to visit Harrah’s property
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customer focus groups‚ the company determined that its best customers only spent 36% of their gaming budget at Harrah’s. Loveman’s strategy was to increase this percentage through a combination of targeted incentives and better customer service. 2. Discuss whether Harrah’s business and IT strategies were aligned‚ and what factors contributed to or detracted from achieving alignment Data drives strategy. Harrah’s could not have implemented its customer-driven strategy
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SUPPLY CHAIN MANAGEMENT SUBMITTED BY – KANIKA GUPTA EPGDIM 2011-13 SUPPLY CHAIN OF HINDUSTAN PENCILS Hindustan Pencils Limited is the largest primary school stationary manufacturing company in India. They were established in 1958 & have mastered the art of making high quality stationary products. With the latest machinery set up‚ today our state of the art manufacturing units daily produce 5.6 million pencils‚1.2 million sharpeners‚ 2.3 million erasers
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Initial idea: Offer affordable sports equipment for children Products: − Used (second-hand) products − Surplus equipment from manufacturers and retailers Current situation (December 2007): − Demand has been growing steadily over the last years − The products are distributed to the U.S. customers through a single (and small) warehouse in St. Louis − The warehouse is leased on a year-to-year basis − The current network design‚ in particular the distribution network and warehouse
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The CRM Value Chain Francis Buttle‚ PhD‚ FCIM Professor of Management MGSM Macquarie University Sydney NSW 2109 Australia Tel: 02 9850 8987 Fax: 02 9850 9019 Email: francis.buttle@mq.edu.au © Francis Buttle Not to be reproduced in whole or in part without permission 1 The meaning of those three letters‚ CRM‚ is hotly contested. For some‚ CRM is simply a bridge between marketing and IT: CRM is therefore an IT-enabled sales and service function. For others it’s little more than precisely
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raw materials to the end-customer” in this case these steps are designing‚ manufacturing‚ distribution and retailing not always same. “All stages in chain must include consideration of the final customer; moreover each operation in chain should be satisfying its own customer.” Benetton First was Benetton‚ created by Luciano Benetton during the time‚ when knitted clothes were expensive in or handmade by old people in boring colours. Once when his sister made for him bright yellow sweater and it attracted
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INTRODUCTION OF SUPPLY CHAIN MANAGEMENT Fierce competition in today’s global markets‚ the introduction of products with shorter life cycles‚ and the heightened expectations of customers have forced business enterprises to invest in‚ and focus attention on‚ their supply chains. This‚ together with continuing advances in communications and transportation technologies (e.g.‚ mobile communication‚ Internet‚ and overnight delivery)‚ has motivated the continuous evolution of the supply chain and of the
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to a single euroPean transPort area — toWards a comPetitive and resource -efficient transPort system’ (com(2011) 144 final of 28 march 2011) and a foreWord by vice -President siim K allas‚ commissioner for transPort. Europe Direct is a service to help you find answers to your questions about the European Union. Freephone number (*): 00 800 6 7 8 9 10 11 (*) Certain mobile telephone operators do not allow access to 00 800 numbers or these calls may be billed. More information on the
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