"Harrah s case what are the objectives of the various database marketing programs" Essays and Research Papers

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    OBJECTIVES OF THE STUDY The following objectives are identified:- Primary Objective. To know the usage and adaption of plastic money. Secondary Objectives. Secondary objectives are as under:- - To know the importance of plastic money in the daily life of consumer’s with reference to credit and debit cards. - To study the benefits of debit card & credit cards. - To find out the market leader among the various banks/ companies issuing credit and debit cards. - To know the problems faced

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    Database Notes

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    Description | example uses | Database could be when people in the the Leisure centre inputs the data or make different query’s like how much money they’ve made. This will speed up the process when working. It can store all the information for the activities and how many people attending specific classes. | advantages | A database can be really helpful for this business to grow in terms of: Customer & Service Analysis‚ Data Management‚ Reduce Costs & Time. Databases can also help businesses

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    Database Normalization

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    Normalization A logical design method which minimizes data redundancy and reduces design flaws. Consists of applying various “normal” forms to the database design. The normal forms break down large tables into smaller subsets. First Normal Form (1NF) Each attribute must be atomic • No repeating columns within a row. • No multi-valued columns. 1NF simplifies attributes • Queries become easier.

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    Database Notes

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    Database: specialized structures that allow computer-based systems to store‚ manage‚ and retrieve data very quickly. Data are raw facts. Information is the result of processing raw data to reveal its meaning. To reveal meaning‚ information requires context. Raw data must be properly formatted for storage Data constitute the building blocks of information. Information is produced by processing data. Information is used to reveal the meaning of data. Accurate‚ relevant‚ and timely information

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    Learning Objective

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    What is a learning objective? * A learning objective answers the question:  What is it that your students should be able to do at the end of the class session and course that they could not do before? * A learning objective makes clear the intended learning outcome rather than what form the instruction will take. * Learning objectives focus on student performance.  Action verbs that are specific‚ such as list‚ describes‚ report‚ compare‚ demonstrate‚ and analyze‚ should state the behaviors

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    Database Normalization

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    Normalization Normalization is a method for organizing data elements in a database into tables. Normalization Avoids • Duplication of Data – The same data is listed in multiple lines of the database • Insert Anomaly – A record about an entity cannot be inserted into the table without first inserting information about another entity – Cannot enter a customer without a sales order • Delete Anomaly – A record cannot be deleted without deleting a record about a related entity.

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    database mgnt

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    How many records does the file contain? How many fields are there per record? There are 5 filds‚ each with 7 records 2. What problem would you encounter if you wanted to produce a listing by city? How would you solve this problem by altering the file structure? Some of the project managers are mentioned several times‚ that would cause duplication in the city database. 3. If you wanted to produce a listing of the file contents by last name‚ area code‚ city‚ state‚ or zip code‚ how would

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    elements of a computer based information system is the database. A database is a collection of records or information that is stored in a computer in a structured manner so that information can be stored‚ managed‚ and retrieved. Databases are very useful for manipulating large amounts of data and producing reports and documents. This paper takes a look at the Oracle database system and its usage within my organization. The main objective of a database is to help an organization accomplish its goals

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    Database Environment

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    Database Environment Paper DBM-380 November 18‚ 2012 Introduction A database defines a structure for storing information and it collects information that is organized in such a way that a computer program can quickly select desired pieces of data.   A database can also be thought of as an electronic filing system.   Data and information are extracted from a database by creating a query and then submitting it to the query database management system (DBMS) and it is posed in a language that

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    What is sustainable marketing? Explain how the sustainable marketing concept differs from the marketing concept and the societal marketing concept. Sustainable marketing is marketing that is socially and environmentally responsible and meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. Marketers’ are reexamining their relationship with social values and responsibilities and with the very Earth that sustains

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