CRM EXCELLENCE AT KLM ROYAL DUTCH AIRLINES | | | | | ----------------------------- ------------------------------------------------- Submitted To: ------------------------------------------------- Sir Kamran Maqbool | Question: 1: Why do you think KLM won the Gartner 2004 CRM Excellence Award? Introduction KLM Royal Dutch Airlines is an international airline operating worldwide with home base Amsterdam Airport Schiphol‚ The Netherlands‚ as most incumbents of the European
Premium Customer relationship management
White Paper CRM vs. Loyalty Programs: Best Friends or Arch Rivals? CRM vs. Loyalty Best Friends or Arch Rivals? A sk business owners what keeps them up at night and most will say driving revenue‚ increasing profitability‚ staying ahead of the competition‚ and retaining customers. For the past year and a half‚ companies in a variety of industries— most notably those involved in the financial services‚ telecommunications‚ travel and tourism industries—have looked to large customer relationship
Premium Customer relationship management
CRM at AIRTEL Assignment #1 GBMP 508-01 2010 Submitted to: JAMES EVERARD Submitted By: Smiley Smiley(810-272-591) 10/13/2010 CUSTOMER RELATIONSHIP MANAGEMENT AT AIRTEL About the Company Airtel comes from Bharti Airtel Limited‚ one of Asia’s leading integrated telecom services providers with operations in India and Sri Lanka. Bharti Airtel since its inception has been at the forefront of technology and has pioneered several innovations in the telecom sector. Airtel is third largest
Premium Customer relationship management Customer service
where customer service comes into picture. Banking industry is very competitive today. Banks are in a constant rat race to grab as many customers as possible. As much investment can be taken from the customer as possible. As such‚ the concept of CRM becomes of utmost importance for banks today in order to retain their existing customers and enhancing the relationship value with them. While attending customers on
Premium Customer relationship management Bank Customer service
business strategy that usually used by the businesses is that CRM; an acronym from Customer Relation Management. CRM is a business strategy that will enable a business to manage and maintain their relationship with the customers in the database. How? By having the complete data and detail information about customers with the CRM software. Based on the statement in the question‚ for me it’s not really helping for the small businesses. CRM can be applied for big business such as PADINI HOLDINGS BHD
Premium Customer relationship management Customer service
Evaluate the impacts of CRM initiatives on both efficiency of operations and company effectiveness. Performance Analysis of CRM CRM initiatives impact on both efficiency of operations and company effectiveness. Cost effectiveness Facts: Hilton worldwide internet websites provides cost effective customer service‚ including online hotel reservations and HHonors enrollment. business‚ technology and information services for our hotel guests‚ including high speed internet access at virtually all
Premium Customer relationship management Customer service Hotel
CRM and SCM are both different management concepts: one focusing on concepts used by companies to manage relationship with their customers while the other focuses on planning‚ implementing and controlling the operations of supply chain. Both the concepts are similar in the way that they can be used to improve organizations functionality in the respective departments. Both management tools can be integrated with the ERP software. Both CRM and SCM can offer benefits in terms of lower costs‚ higher
Premium Customer relationship management Supply chain management Management
SugarCRM is the commercial Open Source Customer Relationship Management (CRM) software for companies of all sizes. Sugar easily adapts to any business environment by offering a more flexible‚ cost-effective alternative than proprietary applications. SugarCRM’s open source architecture allows companies to more easily customize and integrate customer-facing business processes in order to build and maintain more profitable relationships. SugarCRM comes in three editions SugarCRM Open Source‚ SugarCRM
Premium Customer relationship management Customer service Marketing
CRM at Minitrex Introduction The case begins with Degas‚ Director of sales upset with his sales people‚ because the customers where repeatedly getting calls from the salesman without knowing that they are already the customers at Minitrex. Degas was unhappy with the systems being used at Minitrex. The sales people were using Customer contacts system‚ the creation of Bettman‚ VP of Marketing. He was appointed eighteen months ago in making efforts to centralize the sales and marketing activities. The
Premium Sales Customer service Value added
CRM of MAKRO Let me start by giving a brief idea of what Customer Relationship Management means. CRM‚ or Customer Relationship Management‚ is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer loyalty. True CRM brings together information from all data sources within an organization (and where appropriate‚ from outside the organization) to give one‚ holistic view of each customer. It’s a strategy used to learn more about customers’ needs
Premium Customer relationship management Customer service Marketing