William F. Harrah Daniel Seutter The gaming industry is one of the largest industries in the world. Nowadays people can find casinos and gambling in almost every region in the world. There are gambling locations on cruise ships‚ in airports‚ and even gas stations. The gaming industry has evolved over many years and a lot of it as to do with the help from William F. Harrah. William F. Harrah is the founder of the popular Harrah’s casinos. He is one of the pioneers that helped shape the gaming
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Merlin Entertainments Group Limited – Brief Notes Ownership In December 1998‚ Nick Varney and the senior management team of Vardon Attractions completed a management buyout of the company to form Merlin Entertainments Group Ltd. Incorporated in 2004‚[1] Merlin Entertainments is majority owned by private equity company Blackstone Group. Tussauds In March 2007‚ Merlin Entertainments agreed to buy The Tussauds Group for £1 billion. Merlin Entertainments and Tussauds together attracted
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Management Information Systems A Case Analysis Report on HARRAH’S ENTERTAINMENT INC. Submitted By Group 6 | Subgroup 2 17th March 2011 Harrah’s Entertainment Inc. 1) Discuss the factors that drove Harrah’s customer relationship strategy. Harrah’s had decided to make customer loyalty as their core competency since they believed they could become the industry leader based on this skill. The initial focus was to trace the customers who were showing little loyalty to Harrah’s and
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Harrah’s Entertainment – Think Piece Organizational Assessment: Harrah’s Entertainment is one of the largest casino based entertainment companies in the US. They have invested a heavy amount of 100 million $ in information technology and they have moved away from “product centered” to “customer centered”. They use a strategy of “Database Marketing” where they utilize their collected data to make business decisions regarding marketing. They have an extensive rewards program where regular customers
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Synopsis of the Problem Studied A basic problem in the casino industry is determining which reservations to accept and which to deny. The profitability of a customer has little to do with the hotel room and everything to do with the customer’s gambling behavior. Harrah’s Cherokee Casino and Hotel‚ is very different from the typical industry structure. Casino profits are used to better the lives of the immediate Cherokee community. Funds are used to support healthcare‚ education‚ and standard
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marketing was done on property basis i.e. different approach was followed for Harrah’s casino in different states. This led to casino working in silo and there was no integration of data Transaction data was not integrated Revenues per dollar for Harrah was very low indicating low brand loyalty amongst their customers Customers were rated only on their observed play which led to loss of high worth customers & loss of revenue Harrah’s was losing customer base to other competitors such as mirage who
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economy ultimately drove the push for more recreational entertainment. Towards the end of the industrial revolution came a change in the amount of time people worked. Before 1860‚ people didn’t have an abundant amount of free time. This is because in 1860 the normal work week averaged an incredible 66 hours (“39b. Sports and leisure”)! By the 1920s the work week had decreased 26 hours‚ putting the average workweek at 40 hours. In the 1920’s Henry Ford‚ in addition to his creation of the assembly
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in 33.5 hours‚ made him an international hero. It was an era when anyone who appeared in the press became an instant celebrity. In this decade‚ termed the "Roaring Twenties"‚ jazz journalism was dominant. The press was often preoccupied with entertainment‚ rather than concentrating on reporting significant stories or intepreting news events. Typical stories glorified celebrities and built up sordid events‚ such as murder trials‚ into national sensations. The tabloids thrived on controversy. To gain
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Entertainment in the 1990’s Have you ever thought about when your favorite things first became popular and why? Many leisure activities of today originated in the 1990’s. The 1990’s were very influential within the entertainment industry because of their food‚ music‚ and movies. The 1990’s showed a big change in food. It was the decade where the Food Network came onto the air‚ garlic became more commonly used and many delicious foods were invented (Neman). Emeril Lagasse was a very popular chef
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Statement of the Problem: A. Main Problem: Do these marketing results for Harrah Entertainment just a one-shot event or could they be achieved on a yearly basis even if the competition is copying it? B. Sub-Problem: How much do these marketing efforts have contributed to Harrah’s overall performance? IV. Objectives: 1. To be able confirm if the current marketing efforts is not just a one-shot deal. 2. To come up with marketing enhancements
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