William F. Harrah Daniel Seutter The gaming industry is one of the largest industries in the world. Nowadays people can find casinos and gambling in almost every region in the world. There are gambling locations on cruise ships‚ in airports‚ and even gas stations. The gaming industry has evolved over many years and a lot of it as to do with the help from William F. Harrah. William F. Harrah is the founder of the popular Harrah’s casinos. He is one of the pioneers that helped shape the gaming
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marketing was done on property basis i.e. different approach was followed for Harrah’s casino in different states. This led to casino working in silo and there was no integration of data Transaction data was not integrated Revenues per dollar for Harrah was very low indicating low brand loyalty amongst their customers Customers were rated only on their observed play which led to loss of high worth customers & loss of revenue Harrah’s was losing customer base to other competitors such as mirage who
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Teradata war house technology and Cognos’s enterprise analysis tools contributed NCR solution. They will provide one of the most powerful solutions available to handle the increasing amount of customer data at the time. The solution will help Harrah understanding of its customers and the activities they enjoy at their properties. Active Enterprise system makes a close loop that interaction with customer. The loop started from the initial visit to collect customer information through any media
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Case: Harrah’s Entertainment‚ Inc: Rewarding Our People. Strengths and Weaknesses of Harrah’s gain-sharing Program Harrah’s strategy was to shift from service-driven company to a customer-driven company‚ and it invested in people development and bonus rewards. Company has introduced a gain-sharing program where employees were rewarded for improving customer service. This program has required employees to have more interacts with customer such as hand shake “employees can lose
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Synopsis of the Problem Studied A basic problem in the casino industry is determining which reservations to accept and which to deny. The profitability of a customer has little to do with the hotel room and everything to do with the customer’s gambling behavior. Harrah’s Cherokee Casino and Hotel‚ is very different from the typical industry structure. Casino profits are used to better the lives of the immediate Cherokee community. Funds are used to support healthcare‚ education‚ and standard
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in 33.5 hours‚ made him an international hero. It was an era when anyone who appeared in the press became an instant celebrity. In this decade‚ termed the "Roaring Twenties"‚ jazz journalism was dominant. The press was often preoccupied with entertainment‚ rather than concentrating on reporting significant stories or intepreting news events. Typical stories glorified celebrities and built up sordid events‚ such as murder trials‚ into national sensations. The tabloids thrived on controversy. To gain
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economy ultimately drove the push for more recreational entertainment. Towards the end of the industrial revolution came a change in the amount of time people worked. Before 1860‚ people didn’t have an abundant amount of free time. This is because in 1860 the normal work week averaged an incredible 66 hours (“39b. Sports and leisure”)! By the 1920s the work week had decreased 26 hours‚ putting the average workweek at 40 hours. In the 1920’s Henry Ford‚ in addition to his creation of the assembly
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Entertainment in the 1990’s Have you ever thought about when your favorite things first became popular and why? Many leisure activities of today originated in the 1990’s. The 1990’s were very influential within the entertainment industry because of their food‚ music‚ and movies. The 1990’s showed a big change in food. It was the decade where the Food Network came onto the air‚ garlic became more commonly used and many delicious foods were invented (Neman). Emeril Lagasse was a very popular chef
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The entertainment in the 1920s was the birth scream of the modern because of the radio‚ sport icons‚ and writers. In the roaring 20s the radio had open entertainment for americans. An example of this would be that‚ approximately 50 million americans listened to their radios as the boxing match between Jack Dempsey and Gene Tunney happen. The radio allowed Americans to listen to entertainment instead of reading about it in magazines or in newspaper. The radio is a birth scream and modern because people
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It is often said the hardest thing to do in sports is hit a baseball. Hitting a round ball with a round bat is nearly impossible. How do hitters do it? Hitting is much more complex than making contact between the ball and the bat. Hitting is fundamental. One needs excellent hand-eye coordination. How does one hit a baseball? First off‚ one must have the proper batting stance. The proper stance is feet a little wider than shoulder width‚ knees bent and an almost straight upper body with both eyes
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