Case analysis-Harrington Collection Problem identification In 2008‚ Harrington Collection‚ a large manufacturer and retailer of U.S. high-end women’s apparel‚ was facing opportunities and challenges whether to launch of active-wear products to meet the market and customers’ needs. But according to the macroeconomic environment‚ the target market‚ competitors and its own financial condition‚ Harrington needed to take careful consideration and then make the best decision for their own
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Harrington Collection case analysis COURSE: BUMK758Y Innovation Analytics STUDENT: Jiechao Chen DATE: 3/30/15 PLEDGE: I pledge on my honor that I have not given or received any unauthorized assistance on this assignment. EXECUTIVE SUMMARY This case is intended to identify opportunity for Harrington Collection’s new product line extension. It is suggested that Harrington Collection expend the stylish‚ sporty‚ casual attire under the Vigor priced at $99 to target the “moving beauty” segment‚ which
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MARKETING CASE INTERVIEWS 1. Frameworks 2. Market –sizing 3. New Product Launch 4. Competitive Defense 5. Key Measures 6. Advertising 7. Interview Questions CaseQuestions.com CQInteractive.com Frameworks Case questions have been popping up in marketing interviews for years. While there are many similarities between a consulting
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Issue: After three years of unimpressive sales and low margins‚ Harrington Collections must evaluate launching a new active-wear product line in order to increase profits and maintain industry leadership. Definition of Success: Break-even must be achieved within one year of new product line introduction and sales must bring net profit back to 2005 level of $154 million in the long-term. Positioning Statement: Harrington Collection provides high-quality professional and stylish attire for affluent
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Harrington Corporation Professor Kevin Rock 1 Background • The Harrington Corporation is the leading producer of commercial desk calendars in the US at the time of the case – Founded by Joshua Harrington in 1920 – Headquartered in Boston – Currently owned by Thaddeus Baring‚ a descendant of the founder • Thaddeus Baring is contemplating retirement – The stress and strain of the calendar business is taking a toll on his health – “Every year another calendar: It’s relentless
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Market sizing - We estimated around 3‚850 potential home brewers in Mexico City. The calculations are based on benchmarks from the US market (AHA – American Home Brewers Association)‚ and information about Mexico’s demographics and its beer industry. Research: Superior Hops – Market analysis: http://www.nama.org/student/13UnivofMN.pdf American Home Brewers Association: http://www.homebrewersassociation.org/forum/index.php?topic=2717.0 Event to announce Partnership with Grupo Cinbersol
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FOR CONTROL VALVE SIZING * PARCOL HANDBOOK FOR CONTROL VALVE SIZING CONTENTS NOMENCLATURE VALVE SIZING AND SELECTION 1 PROCESS DATA 2 VALVE SPECIFICATION 3 FLOW COEFFICIENT 3.1 KV coefficient 3.2 Cv coefficient 3.3 Standard test conditions 4 SIZING EQUATIONS 4.1 Sizing equations for incompressible fluids (turbulent flow) 4.2 Sizing equations for compressible fluids (turbulent flow) 4.3 Sizing equations for two-phase fluids 4.4 Sizing equations for non turbulent
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Case: Harrington Collection Harrington Collection’s is considering broadening their product classification and selection offering by potentially introducing a new active line of clothing‚ as consumer demand for casual comfortable clothes has increased on an annual basis. Despite these increases in consumer demand and clothing preferences‚ Harrington still has many concerns to address in order to effectively develop and implement new clothing lines‚ primarily dealing with industry markets‚ maturation
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population are used to optimize products. Changes in life styles‚ nutrition and ethnic composition of populations lead to changes in the distribution of body dimensions (e.g.‚ the obesity epidemic)‚ and require regular updating of anthropometric data collections. Bertillon‚ Galton‚ and criminology The savant Alphonse Bertillon gave his name in 1883 to a system of identification depending on the unchanging character of certain measurements of parts of the human frame. He found by patient inquiry that several
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connection between aggressive behavior in these adulesents and violent materials such as movies‚ television shows‚ and different forms of art. These materials have been suggested to have short-term and long-lastings effects. In the article‚ "Sizing Up the Effects"‚ Sissela Bok illustrates the potential dangers that violence in the media can have on adulesents‚ affecting their decisions and behavior. In 1993‚ the American Psychological Association released a report‚ based on their annylisis of
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