Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry This case was the overall winner of the 2007 European Case Clearing House Awards This case received the 2006 European Case Clearing House Award in the category “Marketing” 01/2008-4948 This case was written by Vadim Grigorian (INSEAD MBA 2000) and Pierre Chandon‚ Assistant Professor of Marketing at INSEAD‚ as the basis for class discussion rather than to illustrate either effective
Premium Advertising
Interaction and the Conservation of Gender Inequality: Considering Employment Author(s): Cecilia L. Ridgeway Source: American Sociological Review‚ Vol. 62‚ No. 2 (Apr.‚ 1997)‚ pp. 218-235 Published by: American Sociological Association Stable URL: http://www.jstor.org/stable/2657301 . Accessed: 28/09/2011 23:22 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms.jsp JSTOR is a not-for-profit
Free Gender
KRISPY KREME DOUGHNUTS‚ INC.—2004 Cynthia Duff Francis Marion University Ticker Symbol: KKD www.krispykreme.com The neon sign "Hot Doughnuts Now‚" when illuminated‚ lures hungry customers into the local Krispy Kreme stores. The sign signals that Krispy Kreme ’s signature product‚ Hot Original Glazed doughnuts‚ are right now rolling under the glazing process and are ready to be devoured by anxiously waiting customers. There ’s nothing better than a hot‚ fresh‚ fluffy glazed doughnut that melts
Premium Krispy Kreme Dunkin' Donuts Generally Accepted Accounting Principles
1.0 OVERVIEW OF THE CASE Overall‚ this case illustrates how the former Burberry Chief Executive Director (CEO)‚ Rose Marie Bravo who stepped in as CEO in 1997‚ has succeeded in revitalising and revamping the company to become more successful in term of profitability and marketability. This case was took place in year 2003 whereby Ms. Bravo had successfully turned around a fading company to a rejuvenated highly profitable company and had gained their competitive advantage in luxury brand after
Premium LVMH Luxury good Branding
Leather‚ the oldest manufacturing industry in India‚ catered to the international market from the 19th century. Leather is a traditional Indian craft and the primitive methods of leather-making is still alive in many villages in Uttar Pradesh‚ Rajasthan‚ Madhya Pradesh‚ Punjab‚ Gujarat‚ West Bengal and Orissa. Modern methods of leather tanning were introduced by the British in 1857. The first leather factory in India was set up in Kanpur to make saddlery and harness. The following are some of the
Premium Leather India
W P S (DEPR) : 16 / 2012 RBI WORKING PAPER SERIES Sustainable Level of India’s Current Account Deficit Rajan Goyal DEPARTMENT OF ECONOMIC AND POLICY RESEARCH AUGUST 2012 The Reserve Bank of India (RBI) introduced the RBI Working Papers series in March 2011. These papers present research in progress of the staff members of RBI and are disseminated to elicit comments and further debate. The views expressed in these papers are those of authors and not that of RBI. Comments and observations
Premium Macroeconomics Economics Currency
A Report on Cartier “Submitted by Guneet gulati & Raunika Chauhan in partial fulfillment for the One Year professional Diploma in Luxury brands” (2012-13) Submitted to: Dr. Tarun Panwar (Retail Department) 23rd October 2012 Pearl Academy ACKNOWLEDGEMENT Apart from our efforts‚ the success of any project depends largely on the encouragement and guidelines of many others. We take this opportunity to express our gratitude to the people who have been instrumental in the
Premium Luxury good Luxury vehicle
TABLE OF CONTENTS 1.0 EXECUTIVE SUMMARY3 2.0 INTRODUCTION3 2.1 Background to Organization3 3.0 ANALYSIS3 3.1 Porters 5 Forces (Model of Competition)3 3.2 PESTEL (External Analysis)5 3.3 SWOT6 4.0 KEY FINDINGS OF ANALYSIS/PROBLEM IDENTIFICATION/ KEY STRATEGIC CONCERNS6 4.1 Vertical Integration6 4.2 Diversification7 5.0 POSSIBLE SOLUTIONS & STRATEGIES.8 7.0 CONCLUSION9 8.0 APPENDICES11 Appendix 1: Porters 5 Forces11 Appendix 3: Luxury Goods Group & Brands Top Ten Competitors13 Appendix 4: Industry
Premium Luxury good LVMH Brand
ABLE OF CONTENTS 1.0 EXECUTIVE SUMMARY3 2.0 INTRODUCTION3 2.1 Background to Organization3 3.0 ANALYSIS3 3.1 Porters 5 Forces (Model of Competition)3 3.2 PESTEL (External Analysis)5 3.3 SWOT6 4.0 KEY FINDINGS OF ANALYSIS/PROBLEM IDENTIFICATION/ KEY STRATEGIC CONCERNS6 4.1 Vertical Integration6 4.2 Diversification7 5.0 POSSIBLE SOLUTIONS & STRATEGIES.8 7.0 CONCLUSION9 8.0 APPENDICES11 Appendix 1: Porters 5 Forces11 Appendix 3: Luxury Goods Group & Brands Top Ten Competitors13 Appendix 4: Industry
Premium Luxury good LVMH Brand
Planning in India RICHARD S. ECKAUS MASSACHUSETTS INSTITUTE OF TECHNOLOGY introduction Indian planning is an open process. Much of the controversy and the debates that accompany the preparation of the plans are public. The initial aggregate calculations and assumptions are either explicitly stated or readily deducible‚ and the makers of the plans are not only sensitive but responsive to criticism and suggestions from a wide variety of na- tional and international sources. From original
Premium Economics Population growth Capital accumulation