What kind of corporate advertising program would you recommend for JetBlue? Prior to the February 2007 storms‚ JetBlue managed to build a solid reputation as one of the airline industries leaders in customer satisfaction. . “The foundation of a solid reputation exists when an organization’s identity and its image are aligned. (Argenti‚ 2009‚ p. 83) The companies solid foundation and reputation was due largely in part to providing its customers a variety of amenities and superior customer service
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CAPITAL OF JET AIRWAYS UNDER THE GUIDANCE OF FACULTY DEEPIKA SINGH -SUBMITTED BY NIPUNIKA.S 1221552 COMPANY PROFILE * Jet Airways is the second largest Indian airline in terms of market share and passengers carried. It is based in Mumbai‚ Maharashtra. * The founder and the chairman of the company is Naresh Goyal. Mr. Nikos Kardassis is the CEO of the company. * The company operates over 400 flights on an everyday basis to 70+ destinations around the world. Jet Airways has its
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itself from the interest rate fluctuations‚ then the loss that would be caused due to the savings certificate rollover at a high interest rate would be offset by the futures position. Let us look at this in detail: From exhibit 3‚ Profit and Loss Statement‚ comparison of the interest payment expenses ( as denoted by Dividends) has increase from 1979 to 1981 by 104.3% which is attributed to the rise in T-bills interest rates. Table 1.2 Time Period 1981 1980 1979 % Increase from 1979 to
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Weakness‚ Opportunities & Threats 18 Key Industry Success Factors 19 Competitive Edge 20 Financial Performance 20 Where are we now? 22 VIII. JetBlue Recent Awards (Exhibit 8) 25 Memorandum To: David Barger (CEO)‚ JetBlue From: EBA Strategy Consulting Inc. Summary of Strategy Assessment and Identification of Strategic Issues After carefully analyzing JetBlue’s strategy we have found several built-in contradictions‚ which are outlined in Exhibit 6. While the current
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socratix 2013 - Instructions for Stage I 1. In the previous editions of socratix‚ the evaluators apart from looking at the content have also focused on structure and presentation of the submission. Problem definition‚ objective statement‚ analytical rigour and innovative approach have also been taken into account during evaluation. 2. Maximum team size is limited to two members from the same participation group. 3. Entries (Case analysis including Annexures) should not exceed a limit of 1000
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any database in the OCLS written by either of these individuals. Here is my submission based on the only article by that title I was able to locate from the Harvard Business Review. Article Summary: In the article “It’s not “unprofessional” to gossip at work” published for Idea Watch’s Defend Your Research series for the Harvard Business Review‚ Giuseppe “Joe” Labianca defended the research findings he achieved in a study of a branch of a U.S. company regarding gossip. Labianca conducted
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Running head: JET BLUE ANALYSIS Jet Blue Analysis BUS 630 Assignment WK 3 Jet Blue Analysis Jet Blue is now a major U.S. airline that has established itself as a leading low-fare‚ low cost passenger airline by offering customers high quality customer service and a differentiated product according to Jet Blue 10-K/A pg . Their steps to achieve their goals in the market place are to stimulate demand with low fares. Jet Blue offers a wide variety of low fares that target those leisure travelers
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JetBlue Airways 3 Trends and Strategic Intent 3 SWOT analysis 3-4 Alternatives 4 Recommendations 4-5 Implementation 5 Conclusion 6 References 7 History 3 Analysis of JetBlue Airways 3 Trends and Strategic Intent 3 SWOT analysis 3-4 Alternatives 4 Recommendations 4-5 Implementation 5 Conclusion 6 References 7 Table of Contents JET BLUE AIRWAYS JetBlue Airways exists
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Why did Jet Airways announce retrenchment? The announcement was done due to rise in aviation fuel. Jet Airways thought through retrenchment the expenditure can be controlled which was going high due to fuel prices. What was the immediate reaction in the environment? Employees were protesting as they were with no job. By seeing the employees of Jet in such a situation‚ political parties supported them. Due to this government was forced to rethink on the hike of the prices and as well as
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Issues faced by Jet Blue 1 A. Some of the significant issues Jet Blue faced on February 14‚ 2007 were due to an unexpected ice storm that grounded over 39% of the scheduled flights over a course of three days. Because Jet Blue’s services are intangible‚ it was hard for the company to make up for the flight cancellations. Also‚ the services that Jet Blue offers such as flights are perishable. Therefore‚ all profits from cancelled flights were lost. Another issue faced by Jet Blue was the communication
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