ICE-FILI CASE 1 - How attractive is the Russian ice cream industry in 2002? The main data about the attractiveness of this market are: - The consumption is about 6 times lower than in France‚ Canada‚ US because of a different mode of consumption. Indeed‚ Russians consider Ice Cream as an “on the go” snack and not as a dessert they can have at home. - producing in Russia implies a certain adaptability of recipes since traditional Russian ice creams contain less fat and are made with natural
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ULTRA THIN-FILM ALKALINE SOLAR CELLS Solar Cell Company Case Study Solar Cell Case Study- S. Galioğlu- 2012 2 Outline • Introduction to Solaris Photonics Ltd. and Their Novel Product : “Ultra Thin-Film Alkaline Solar Cells” • Technology Behind the Ultra Thin-Film Alkaline Solar Cell • Explanation of the Patent (UK Patent GB2468526) Solar Cell Case Study- S. Galioğlu- 2012 3 Sectional view of the structure of an ultra thin photovoltaic device with alkali metal active
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Problem Identification On February 1‚ 1973‚ Braniff International Airways announced that it was introducing a 60-day‚ half-price sale for flights between Dallas and Hobby‚ which is Southwest Airlines’ only profitable route. Southwest needs to determine how to respond to this threatening strategic pricing move by Braniff in order to continuously stay ahead of their losses‚ and possibly reduce or eliminate it further for that operating year. Situational Analysis 3Cs: Competition Before Southwest
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Case: Innovation at 3M Corporation What had been 3M’s traditional approach to innovation? Product developers at 3M generally relied on more traditional methods of seeking marketing input. They collect data from sales representatives‚ focus groups‚ customer evaluations‚ site visits‚ and data on risk factors for diseases. Product developers mainly focused on finding new angel or twist on early trends and basically didn’t have direct access to customers. In 3M‚ Sales representatives contacted with
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Business Entities Cases BUS 415 July 9‚ 2012 Restaurant/ Bar Case Lou‚ Jose and Miriam can go into business in the form of a corporation‚ or partnership‚ or LLC where Miriam provides monetary capital‚ while Lou and Jose provide manpower. An operating agreement or purchase-option agreement should be established under which Lou and Jose could each buy a predetermined portion of the business at a predetermined cost. If they choose to establish
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Case Jonathan‚ a moneylender makes a loan of $1‚000 to Sheba on Sheba’s representation that she is 19 years old. Sheba is in fact 17 years old. She enrolled for diploma course with a private college for $500‚ spent $200 on a holiday‚ and the balance of $300 on a mini hi-fi set. She now refuses to pay Jonathan. In this case‚ we are acting for Jonathan (plaintiff). Jonathan sues Sheba (defendant) because of free consent and capacity. Free consent that we talk is about misrepresentation whereas capacity
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Introduction Ford Motor Company was founded in 1903 by Henry Ford and eleven business associates. The company was responsible for the innovation of the moving assembly line where employees would remain in the same place while performing the same task on each automobile that move along the assembly line. Ford Motor Company has been a prominent car producer for over 100-years – an icon of U.S. manufacturing. However‚ the company has reached a pivotal impasse where timely planning has become crucial
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Business Ethics Case Study 1. Benji Watson is the type of individual corporations everywhere would be proud to have on their team. New Gen Health Sciences is not his only choice‚ and I do not believe it would be a wise choice for Benji. The mere fact the Benji is a Liberty University graduate tells New Gen that he values honesty‚ has strong moral principles and prefers to be ethical in his
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churn and increasing ARPU? • What is the next big idea to keep company ahead of the game (please help rephrase) Problem Statement: For future growth‚ the industry will need to continue being creative and innovative in seeking out added services such as data and wireless Internet use to increase yearly revenue; how can Ontela and their counterparts target the right consumers which will utilize both without compromising ARPU? Case Response: Section A 1. Based on the three customer personas‚ which
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Case Study 1 – Harry goes it alone Harry was really bored with his job as second chef in a top-of-the-market hotel. He was also tired of being ordered around by the manager and the head chef. He never liked taking orders and had always hoped to use his talents preparing food for customers in his own restaurant. The main problem was his lack of business experience. Harry had just been to a business conference with a friend of his and had been interested in the franchising exhibition there. One
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