Case 3: Apple Inc. I. Introduction Apple Computer is an innovative company evolving on the multimedia and high technology market. It is present on hardware and software markets‚ as well as in the on-line services market. Its highly diversified offer makes Apple Computers a company that is very hard to manage. Steve Jobs and Steve Wozniak created the company in 1976. They wanted to “change the world through technology” by creating the personal computer (PC). The launch of Apple II in 1978 was the
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Management Report on Apple Inc. BCom20 POM Bridging Word Count: 2947 Michael Ma Ke Table of Contents 1.Introduction 3 2.Macro-environment analysis 4 2.1 LAWS and politics 2.2 THE Economy 2.3 Technology 2.4 Demographics 2.5 Social Issues and The Natural Environment 3. Competitive environment analysis 5 3.1 Competitive rivalry 3.2 Threats of new entrants 3.3 Threat of Substitutes 3.4 Bargaining Power of Suppliers 3.5 Bargaining Power of Buyers 4
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ANSOFF MATRIX MARKETING STRATEGY The Ansoff Product-Market Growth Matrix is a marketing tool created by Igor Ansoff. The Ansoff matrix is a marketing tool that allows marketers to consider ways to grow business via existing and/or new products in existing and/or new markets. The ansoff matrix helps companies decide what course of action should be taken given current performance. The Ansoff ’s matrix provides a very simple but very effective focus for considering different options for growth‚ and
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PayPal Merchant Services: Harvard Case Services Marketing Submitted by Introduction PayPal • Founded in December 1998‚ PayPal is a leading global online payment company. • Purchased by eBay in October 2002. • Over 100 million registered accounts globally and available in 55 markets. • PayPal has a local presence in 13 countries outside the US‚ including UK‚ Canada‚ Australia‚ Austria‚ Belgium‚France‚ Germany‚ Italy‚ Spain‚ Ireland‚ Netherlands‚Switzerland and China. • Supports
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Apple Inc. – Rational System Apple Inc. was formerly known as Apple Computer Inc for about 3 decades‚ but removed the word "Computer" in 2007‚ to show the company ’s ongoing progression into the consumer electronics market‚ in addition to its traditional focus on personal computers. Apple Inc is a corporation that designs and markets consumer electronics such as the iPod‚ iPhone‚ iPad‚ computer software such as the Mac OS X operating system‚ and personal computers such as the Mac Book and Mac Book
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Management Report of Apple Inc. Student Name : ]\ Student number: 323 1.0 Introduction Apple Inc. Is an American Multinational Corporation which specialises in the manufacturing‚ designing and selling of Electronics/Software/ IT services and etc. It is an established company which was founded in 1976. Since then it has grown to be a successful leading company in its industry. 2.0 S.W.O.T Analysis Strengths -One of the current leading innovator in Mobile phones
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Group Assignment 1 Apple Inc. We chose to research Apple Incorporated‚ one of the most innovative companies of our generation. It is safe to say that nearly every one in the US and many foreign countries have used or at least heard of Apple products. We will be looking at the macroeconomic variables that impact Apple’s business as well as how the current developments in the industry have impacted Apple’s financials and we will also look at how Apple competes with other firms in the same industry
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Why invest in Apple Inc.? Daniel A. Martinez MGT 521 March 12‚ 2012 Diane Hunt Wagner Abstract This paper presents a brief discussion and analysis of Apple Inc. using the Strengths‚ Weaknesses‚ Opportunities and Threats (SWOT) management model as a way of providing the reader an “at a glance” perspective prior to making a decision to invest in the firm. Some of the company’s financial figures obtained from its recently published 2011 unaudited financial reports such as the income statement
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share in the industry. Apple Computer Inc.‚ is known as Apple Inc. has proven that a company may successfully diversify its portfolio if they continue to be innovative in creating new products and improving older products. Apple Inc. was established in April 1‚ 1976 by founders Steve Wozniak and the late Steve Jobs with the release of one computer. The company then became incorporated on January 3‚ 1977 in Cupertino‚ California. During the early years of the company Apple was known as the manufacture
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End of Book Case Studies 16/7/03 3:17 PM Page 674 674 Q End-of-book: Case studies products as being Australian made—multinational ownership notwithstanding. Dick Smith marketed his own Dick Smith-branded food products as not just Australian made but also made by Australian owned companies‚ thereby keeping employment and profits in Australia—threatening the brand image of rival multinational brands. We are starting to see the impact of the ‘buy Australian’ theme on the marketing
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