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    BUSINESS SCHOOL International Business Environment Assignment 1 Student ID: November 2012 CONTENTS Executive Summary 3 Introduction 4 Analysis of industry (sector) 5 Analysis of country (economy) 13 Recommendations 20 List of references 21 Executive Summary This work is a presentation of a short review of the current general economic situation in Europe‚ which includes

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    Introduction 2 2. Background of Lotte 2 2.1The history of Lotte 2 2.2 A presenter of South Korea 3 3. Business traditions of Lotte 3 3.1A strong sense of national identity 3 3.2 Hard-working & Dedicated attitude in Lotte 4 3.3 Pursuing high quality of product and service 5 4. Strategic Development of Lotte 6 4.1 Product development and diversification 7 4.2 Advanced brand management 8 4.2.1 Be ‘Lotted’ 8 4.2.2 A well-built official website 8 4.2.3 Interactive online shopping 8

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    CULTURAL DIVERSITY AND INTERNATIONAL BUSINESS What is International Business? International business is a term used to collectively describe all commercial transactions (private and governmental‚ sales‚ investments‚ logistics‚and transportation) that take place between two or more nations. It consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals‚ companies‚ and organizations. Usually‚ private companies undertake such transactions

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    CONSIDERING RISKS IN INTERNATIONAL BUSINESS Business by itself requires high awereness of risks‚ taking these risks‚ managing them and gain profits from them. The literature names this task as "entrepreneurship". Entrepreneurship is the practice of starting new organizations‚ particularly new businesses generally in response to identified opportunities. Entrepreneurship is often a difficult undertaking‚ as a majority of new businesses fail. Entrepreneurial activities are substantially different

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    P3 P3 - Describe how two businesses are organised. Sainsbury’s The purpose of Sainsbury’s is to serve its customers. The primary objective of any business is make money and invest. If it doesn’t do that it can’t exist. Sainsbury’s is a major retailer in grocery and general retailing. As Sainsbury is a profit-based business‚ its maximises their sales and profit‚ expanding to maintain its competitiveness in addition to outshining competitor. Sainsbury’s focus on shareholders with progressive

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    Chapter 8-Political Forces 6. How can international companies use their strengths to influence government policies? International business is not merely a passive victim of political forces. It can be a powerful force in the world political arena. As noted in chapter 1‚ about half of the world’s 100 biggest economic units are firms‚ not nations. (257) International companies repeatedly make decisions about where to invest‚ where to conduct research and development‚ and where to manufacture

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    on international business…..7 The road ahead for international business……..……9 Summary…………………………………….………..11 Reference………………………………..……………12 Introduction Every day we hear it on the news‚ read it in the papers‚ overhear people talking about it… and in every single instance the word globalization seems to have a different meaning. So‚ what is globalization? What are its main drivers? Why and how does globalization impact international business? What’s the future of international business

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    larger. In addition to their mission statement‚ Starbuck’s operates on the following principles: 1. Provide a great work environment and treat each other with respect and dignity 2. Embrace diversity as an essential component in the way we do business 3. Apply the highest standards of excellence to the purchasing‚ roasting‚ and fresh delivery of our coffee 4. Develop enthusiastically satisfied customers all of the time 5. Contribute positively to our communities and our environment 6. Recognize

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    volume discount. Customers‚ however‚ viewed the program as merely a dog-and-pony show‚ having no subBenson Shapiro‚ Kasturi Rangan‚ and Rowland Moriarty are professor‚ assistant professor‚ and associate professor of business administration‚ respectively‚ at the Harvard Bnsiness School. All teach marketing. Elliot Ross is a principal in the Cleveland office of McKinsey &) Company. He focuses on strategy formulation vdth industrial clients. stance. To convince the skeptics‚ top executives personally

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    Chapter 1: Globalization and International Business Introduction 1. The meaning of globalization * Broadly: the widening set of interdependent relationships among people from different parts of a world that happens to be divided into nations. * Narrowly: the integration of world economies through the elimination of barriers to movements of goods‚ services‚ capital‚ technology‚ and people. A. How Does International Business Fit In? * International business consists of all commercial

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