McDonalds 2012 Kanika Markland McDonalds SIC # 5812 NYSE: MCD Revenue 2011: $27‚006M McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants‚ serving around 68 million customers daily in 119 countries. Headquartered in the United States‚ the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles.
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Harvard Concept (Fisher and Urgy) "Getting to Yes" (also called the Harvard concept) describes a method called principled negotiation to reach an agreement whose success is judged by three criteria: 1. It should produce a wise agreement if agreement is possible. 2. It should be efficient. 3. It should improve or at least not damage the relationship between the parties. The authors argue that their method can be used in virtually any negotiation. Issues are decided upon by their merits
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McDonald’s Corp. Our company that we chose to research is McDonald’s; whose full company name is McDonald’s Corporation. McDonald’s is the world ’s largest chain of hamburger fast food restaurants‚ worldwide‚ serving around 68 million customers daily in 119 countries and counting. McDonalds was founded May 14‚ 1940 in San Bernardino‚ California by brothers Richard and Maurice McDonald. The focus of McDonald’s at the time was their “Speedee Service System"‚ they did this by introducing an assembly
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1. Introduction: Environmental factors got important effects on company’s global business platform. As areas like political‚ social‚ economical‚ environmental and economical are sensitive and critical that’s way‚ those must be addressed appropriately for company’s success. On the other hand strategy is really important for company because it’s a direction and scope of company over the long time. McDonald’s restaurant established in Illinois in 1955‚ more than 30‚000 restaurants in 120 countries
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History of McDonald’s The McDonald ’s concept was introduced in San Bernardino‚ California by Dick and Mac McDonald of Manchester‚ New Hampshire. It was modified and expanded by their business partner‚ Ray Kroc‚ of Oak Park‚ Illinois‚ who later bought out the business interests of the McDonald brothers in the concept and went on to found McDonald ’s Corporation. http://en.wikipedia.org/wiki/History_of_McDonald%27s McDonald’s is a company which has a colorful history and developed the culture
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STRATEGIC BUSINESS ANALYSIS MCDONALD’S CASE STUDY Document Publication Details Area Detail Award Postgraduate Diploma in Strategic Business IT Module Title Strategic Business Analysis Assignment Title McDonald’s Examination Cycle March 2009 Version 1.5 Status Final Prepared by Tan Hwa Seong‚ PMP NCC ID 310973 Contact Details: Contact Person Address Telephone No. Fax No. Email Mr. Tan Hwa Seong 3 Jalan Datuk Sulaiman 2‚ TTDI‚ 6000 Kuala Lumpur Malaysia +60 122862816 +60 377107300
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History of the Industry (internet) (I shall write it) 1.2. History of the company McDonald is a world famous fast food chain restaurant. In California‚ the concept of McDonald was introduced by two brothers named Mac (Maurice) and Dick (Richard) McDonald. In 1940‚ the restaurant was renamed to McDonald’s Famous Barbeque from Airdrome restaurant (located near the airport)‚ which was ran by their father‚ Patrick McDonald in 1937. In 1940‚ two brothers figured out most of the profit were coming from selling
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McDonalds - the 90th largest economy in the world - feeds about 1 percent of the world’s population a day. That’s 68 million people! It hires more than 1 million workers in the US per year and is the world’s largest toy distributer. McDonalds also created the Ronald McDonald House charity‚ which houses more than 6000 families a year in Australia alone. However‚ this Illinois-based company is undeniably threatening the ‘global village’. It is doing so in a lot of ways‚ including the damage it inflicts
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and he worked as a goodwill ambassador for the company until shortly before his death. Throughout the 1970s and 1980s‚ KFC had mixed success at home as it went through a series of corporate owners who had little or no experience in the restaurant business‚ although it continued to expand in overseas markets. In the early 1970s‚ KFC was sold to the spirits firm Heublein‚ who were taken over by the R.J. Reynolds conglomerate‚ who sold the chain to PepsiCo. PepsiCo spun off its restaurants division (also
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the history of business‚ countless companies have failed‚ some have luckily succeeded‚ but only one became the world’s largest and most profitable in the fast food industry. That company is McDonalds. The question though however is how McDonalds separated itself from companies like Wendy’s and Burger King to become the world’s most successful fast food restaurant. How did McDonalds start as one restaurant in 1948 to become today’s largest fast food chain in the world? 1 McDonalds surpassed its competition
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