This letter is to serve as my formal recommendation for Andrew Fuller. Andrew has been my direct assistant for several years. I have known Hongbin for more than one and a half years. I hired him to work for me as a Research Analyst at SRR in July of 1996. SRR is a full-service marketing research firm whose clients are primarily large radio stations and other music oriented media companies such as Capital Records‚ and MTV Networks. My roles at SRR include manager of new product development (research
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CONSUMER ACCEPTANCE OF MOBILE MARKETING: A THEORETICAL FRAMEWORK AND EMPIRICAL STUDY Hans H. Bauer University of Mannheim hans.bauer@bwl.uni-mannheim.de Tina Reichardt University of Mannheim tina.reichardt@bwl.uni-mannheim.de Stuart J. Barnes University of East Anglia stuart.barnes@uea.ac.uk Marcus M. Neumann University of Mannheim marcus.neumann@bwl.uni-mannheim.de ABSTRACT With the emergence of high speed wireless network technologies and the increasing market penetration of mobile phones the global
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ANALYSIS FOR VIRGIN ATLANTIC � DONE BY: FATIMA ASLAM GHULAM HUSSAIN ID: 200600347 INTRODUCTION AND OVERVIEW: � The idea for the airline stemmed from the creator of the Virgin brand‚ Richard Branson. In 1977‚ seventeen- year-old Branson started an advisory service that flourished into Virgin mail order record company within three years. After establishing Virgin Records as one of the world’s top six record companies by the early 1980s‚ Branson launched his new creation‚ Virgin Atlantic Airlines
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Mobile Computing Mobile Computing Mobile Computing is the ability to connect to the internet through a variety of wireless computing devices on the go. Mobile computing provides wireless transmission to access data and information from whatever location. Mobile computing consists of three different aspects: mobile hardware‚ mobile communication technologies‚ and mobile software. Mobile computing devices include the following: laptop pc’s‚ tablet pc’s‚ PDA’s‚ carputers‚ smartphones‚ and other
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Mobile marketing or the practice of using mobile devices (cellular phones‚ Tablets etc.) as a marketing medium has been experiencing tremendous growth in the last few years globally. Mobile is emerging as one of the most effective channel of communication because of the high level of engagement with users. They use it for keeping connected –as a phone and social networking‚ for searching‚ payment transactions‚ for news‚ for music and movie downloads‚ for sharing jokes‚ photos and any other updates
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Advantages and Disadvantages of Mobile Phones Introduction With the rapid development of IT and information industry‚ mobile phones play a dominant role in towns people’s lives. This essay then goes on to discuss both the advantages and disadvantages of mobile phones. Body First of all‚ mobile phones are useful and convenient to human beings. People can communicate with others in an easier way than people did in the old days. In the past‚ without mobile phones‚ communications were too difficult
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Page - 1 Mobile Banking (also known as M-Banking‚ m-banking‚ SMS Banking‚ etc.) is a term used for performing balance checks‚ account transactions‚ payments‚ etc.‚ via a mobile device such as a mobile phone. It was Internet Banking‚ which ushered in a new era in banking convenience by bringing the entire operations to the computer‚ and now mobile banking promises to take it to the next level. Internet Banking helped give the customers anytime access to their banks. Customers could check out their
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Advantage of U-Mobile U-Mobile Offers the Lowest prepaid BIS Plan Rate in Town with Market’s First Bi-Monthly Plan that was attract to the customer to used it that plan and the rate in that years are achieve with that target that many of the customer were change their plan into U-Mobile user. That is because the U-Mobile were offer the lowest prepaid BIS plan rate at RM34 every two months‚ users can enjoy unlimited BIS services with U-Mobile‚ including access to BlackBerry Messenger (BBM)‚ Facebook
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Mobile phones: blessing or curse? Discuss Nowadays mobile phones are everywhere: their bleeping ringtones go off behind you in the train; gormless-looking zombies stand around on the street “texting” illiterate messages to each other‚ while even children see them as an indispensable accessory. Clearly‚ mobile phones have come to be a normal and accepted part of most people’s lives‚ but does this necessarily mean they are a boon? I would say that while mobiles are potentially helpful in some
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they have to be extremely attached to their phone because no text is that important. A study was shown that most families that go out there is always someone using their mobile device at the function. When someone is using their phone while at a family function their not fully attentive to what’s going on.Being attached to a mobile phone isn’t a good things. It’s not a good thing because if a women has a son and he’s involved in an extracurricular activity like basketball and she’s to intuned into
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