Harrah’s Entertainment Case Questions 1. Discuss briefly the factors that drove Harrah’s customer relationship strategy. 2. Discuss briefly the integration between Harrah’s patron database and the marketing workbench. 3. Discuss briefly whether Harrah’s business and IT strategies were aligned‚ and what factors contributed to or detracted from achieving alignment. 4. Does Harrah’s have a sustainable competitive advantage? Can other companies duplicate what Harrah’s has done? 5. What are
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CUSTOMER MANAGEMENT PROCESSES It becomes extremely important in today’s competitive world to outsmart the competitors not only by innovations in product and quality but to introduce new strategies in selecting‚ acquiring and maintaining a healthy relationship with the customers for the overall development of the company. The customer management processes involves: * Selecting a customer by creating customer segments based on the customer value proposition. Selection can be based on demographic
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1 Marketing: Managing Profitable Customer Relationships GENERAL CONTENT: Multiple-Choice Questions 1. Central to any definition of marketing is _____. a. demand management b. transactions c. customer relationships d. making a sale e. making a profit (Answer: c; p. 5; Easy) 2. All of the following are accurate descriptions of modern marketing today‚ except which one? a. Marketing is creation of value for customers. b. Marketing is customer satisfaction at a profit. c. Selling
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Individual Research Report “Managing Operations for Customer Satisfaction and Enhanced Profitability” Introduction The role of operations management is the production of goods and services and to ensure efficiency and effectiveness in the operation process‚ that means use as little resource as needed and meet the customer requirements. Moreover‚ it is converts inputs (in the forms of materials‚ labour and energy) into outputs (in the form of goods and services) and aims to increase the
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THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT IN CUSTOMER RETENTION AND CUSTOMER LOYALTY IN HOTEL INDUSTRY TSANG‚ WAI KIT MATRICULATION NUMBER: 53624975 EDINBURGH NAPIER UNIVERSITY EDINBURGH Dissertation submission for the award of BA (Hons) Marketing Management Date: November 2014 Supervisor: Margaret Chui Word count: 1620 Table of contents Selection Title Page 1. The Background of the Study and Overall Research Aim 3 2. Research Objectives 4 3. Initial
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Dynamics CRM can reduce time required to learn how to use the software. Force.com has a proven real-time integration system that can work well with on-premise applications from Microsoft‚ Oracle‚ and SAP. The changes in technology today has proven to customers that internet based software is the way to go. Chief Executive‚ Mark Benioff states that Salesforce.com has focused on selling programs that perform specific tasks on a PC or handheld computer. (HAMM‚ 2007) By establishing an external cloud services
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Sundström Västerås‚ 2010-06-04 Customer Relationship in Tourism Industry --- A case study of Swedish travel agency Group 2546: Yanfei Yan Jie Yang Abstract Title: Customer Relationship in Tourism Industry – A case study on a Swedish Seminar date: 4th of June‚ 2010 Level: Bachelor thesis in Business Administration‚ Basic level 300‚ 15 ECTS Authors: Yanfei Yan‚ Jie Yang Supervisor: Angelina Sundtröm marketing mix‚ service quality‚ customer satisfaction‚ customer retention. travel agency‚ Resia
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Applications 37 (2010) 5259–5264 Contents lists available at ScienceDirect Expert Systems with Applications journal homepage: www.elsevier.com/locate/eswa Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty Seyed Mohammad Seyed Hosseini *‚ Anahita Maleki‚ Mohammad Reza Gholamian Industrial Engineering Department‚ Iran University of Science and Technology‚ Tehran‚ Iran a r t i c l e i n f o a b s t r a c t Data mining (DM) methodology
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CASE: 1 Olympic Rent-a-car U.S.: Customer loyalty battles Company Name: Olympic Car Rental Co. Characters: Laura Walkins(VP-Marketing) ‚ Andy Kim(Manager CRP)‚Seth Bergman(Senior Financial Analyst)‚Eva Chan(Southwest regional Manager Sales)‚ Marvin Fleming(OM)‚ Sriny Vajarain‚Jorge Martinez & Amy Mckeever( Franichisee operators). Theme of Case: One of the competitor company named “Enterpise Car Rental Co.”-the biggest player in the market has announced an attractive custom loyalty program. This
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become a trusted advocate of the individual and the community. • We build our business around the customer‚ and motivate our people to get the right results for our customers and partners. • In making decisions we always take into account our customers’ views and put ourselves in their position. • We welcome and encourage involvement in decision-making processes by our customers and partners. • We will be ’easy to do business with.
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