The Sport Obermeyer case is mainly about the production and manufacturing process of a skiwear product. Sport Obermeyer is a high-end fashion skiwear design and manufacturing company located in Aspen‚ Colorado. It sells the products through department stores and ski shops. The company has a global supply network; however‚ most of its products are outsourced through the operations in Hong Kong and China which is a joint venture between Obermeyer and its Hong Kong partner. This case describes the information
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Sport Obermeyer‚ Ltd. General Background Klaus Obermeyer emigrated from Germany to the United States in 1947 and started teaching at the Aspen Ski School. He was credited with making the first goose-down vest from a comforter in the 1950s. In 1992‚ estimated sales were $32.8 million with 45% share of children ’s skiwear market and 11% share of the adult skiwear market. It produced and sold parkas‚ vests‚ ski suits‚ shells‚ ski pants‚ sweaters‚ turtlenecks‚ and accessories
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Alliance with a supplier/manufacturer who can meet unforeseen excess demand in a short period of time. These sub-contractors should be chosen for their dependability to meet the demand rather than their low cost component. Question 3. How should Obermeyer management think (both short term and long term) about sourcing? What sourcing policy would you
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CASE REPORT 1 Sports Obermeyer Supply Chain Management MBAD 6208 Dr. Xiulie HE Erhan TURKURER Joanne ZHANG Varun JOSHI Yue CUI FALL 2014 FALL 2014 [SPORTS OBERMEYER] Table of Contents 1. What is the lead-time for production of skiwear? What are the factors that contribute to lead times being so long? What are the operational and competitive results of these long lead times? 2. Using the sample data given in Exhibit 10‚ make a recommendation for how many units of each style
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Sport Obermeyer Sport Obermeyer‚ Ltd was created around 1947 by Klaus Obermeyer. While teaching at an Aspen Ski School‚ Klaus noticed a difference between the clothing that his students wore and the clothing skiers wore in his native Germany. Although Klaus started out by traveling to Germany to find high-performance skiwear that was suitable for his students‚ he designed his own line of skiwear and ski equipment products and that was how Sport Obermeyer‚ Ltd was introduced. Sport Obermeyer
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Sport Obermeyer – Case Review In this case study we discuss the problems faced by Sport Obermeyer‚ a fashion skiwear manufacturer. Every year the company had to produce a new line of clothing according to the latest trends and fashions. The success of the company depended on how well Sports Obermeyer was able to predict market response to different styles and colors. Intense competition had made forecasting really difficult. The two scenarios that resulted were products in style sold out and the
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3. How should Obermeyer management think (both short-term and long-term) about sourcing in Hong Kong versus China? Long Term From a quality standpoint‚ production in Hong Kong would be ideal considering the repair rate in China is five to ten times greater than it is in Hong Kong. Although the costs of repair are relatively low‚ Obermeyer is a high quality apparel company‚ and its customers in all likelihood want durable products. Not only would this keep customers happy in the short term‚ but
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The poem‚ "Suicide Note‚" by Janice Mirikitani‚ depicts an Asian-American female college student who committed suicide by jumping out of her dormitory window. Her last words‚ thoughts‚ and feelings were left behind in a suicide note‚ describing why this had to happen. This was a tragic accident that should not have happened‚ in fact‚ it should have been prevented. What drove this college student to kill herself? Was it her fault‚ or was she pushed so far that it became too much for here to take
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made by Laura‚ Carolyn‚ Greg‚ Wendy‚ tom‚ Wally use a weighted average with the weights reflecting past accuracy.) 2. Obtain market feedback earlier than Las Vegas‚ thereby converting some speculative production into reactive production Sport Obermeyer can invite selected retailers to come in January to aspen for an all-expenses paid” early order weekend”‚ when there is time for a “sneak preview” of the new line‚ some recreational skiing and socializing and then the early placement of orders
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Case: Sport Obermeyer Using the sample data given in Table2-20‚ make a recommendation for how many units of each style Wally should male during the initial phase of production. Assume that all of the 10 styles in the sample problem are made in Hong Kong and that Wally’s initial production commitment must be at least 10‚000 units. Ignore price differences among styles in your initial analysis. Style Mean Std Dev produce (avg-2SD) Hong Kong Gail 1017 388 639 629
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