PART VI Case Studies CASE STUDY 1 Ocean Park: In the Face of Competition from Hong Kong Disneyland Bennett Yim In April 2006‚ Ocean Park‚ Hong Kong’s only home-grown theme park‚ launched a syndicated loan to raise HK$4.1 billion for a master plan to revamp the Park.1 The master plan represented the Park’s strategic response to the arrival of Hong Kong Disneyland‚ which had opened the previous year. Ocean Park had expected attendance to drop significantly with Disney’s opening‚ but
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BRIEF: Assume that you are a consultant to Alex Cameron and give a critical assessment of his situation with respect to his licensing and joint venture arrangements. Use this assessment to advise him on the steps he can take to manage his current and future international operations more effectively. A good advice will either follow a clear plan from internationalization or would show evidence for it. Problem statement - focus the attention of team on the same variables • what is the problem
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Matching Dell 1. Analyzing Dell’s value chain and competitive strategy‚ explain how Dell was able to succeed (build competitive advantage) in the low profitable situation of the PC market. “Value Chain Analysis” is a tool for analyzing the value creation system of competitors. Objective is to develop a value creating system with competitive advantage. A value chain is a chain of activities. Products pass all activities of the chain in order and at each activity the product gains some value. The
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Why do I do it? Why do I scare myself with the ocean…? It is true‚ it is merciless‚ literally; it’s not conscious‚ so it has no feelings‚ no remorse‚ no pity‚ no awareness. It would be wrong to say it is inanimate‚ because it is certainly animate. And not alive‚ yet contains so much life within it might as well be. Like a Frankenstein body filled with cells and bacteria and nerve impulses yet no consciousness. My worst nightmare – I don’t have it very often but it’s a strong one – can take
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Case Synopses Walmart Stores‚ Inc. 09/12/13 Which strategic management concepts are useful in the analysis of this case? 1. SWOT Analysis Walmart’s internal strengths and weaknesses and environmental opportunities and threads are: Strengths Highly motivated and committed employees (Associates) Top management involved on daily operations (street managers) Latitude price setting (allows more profitability in different locations) Technology oriented (Satellite system and logistic
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OceanSpray Cranberries Inc is the world’s leading grower owned corporative that harvests and exports of cranberry and grape fruit along with its bye-products in the form of juice‚ sauce‚ etc throughout the globe. Founded in 1912‚ at South Hanson‚ Ocean Spray Cranberries has managed to keep its brand name as the world leader in food products till date. It is only because of the various strategies it has adopted at different periods when encountered with a difficulty. In Cranberry Industry as described
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ICE-FILI CASE 1 - How attractive is the Russian ice cream industry in 2002? The main data about the attractiveness of this market are: - The consumption is about 6 times lower than in France‚ Canada‚ US because of a different mode of consumption. Indeed‚ Russians consider Ice Cream as an “on the go” snack and not as a dessert they can have at home. - producing in Russia implies a certain adaptability of recipes since traditional Russian ice creams contain less fat and are made with natural
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Case Study: Infosys Infosys is a Global IT service company based in India. It was founded in 1981 by 7 mid class men with a capital of $250 borrowed from their spouse. In 2008 the company is employing 85‚013Software Professional and 6‚174support employees. The value of the company was summarized by one of the founder in the sentence: “ professionally owned and managed‚ with good corporate governance‚ good employee management and good ethics.” The company saw an exponential growth coming from
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Hossain Descriptive Essay July 2‚ 2013 The Ocean The ocean‚ from the Pacific to the Atlantic and the Indian to the Artic‚ is a vast and enchanting part of our world. The oceans of this world cover more than sixty six percent and that number is steadily rising. There are so many facets of the ocean that are yet to be discovered‚ but as someone who lives fifteen minutes away from a beach‚ it is hard not to be intoxicated by the allure that the ocean draws. Oceans have their own smell‚ feel‚ taste and sound
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In 2001 Aqualisa created a new product‚ Quartz‚ which they felt revolutionized the shower industry. Much to their dismay the new product was having a difficult time selling. After analyzing their marketing strategy I have found several reasons for the Quartz low sales volumes. 1. Placement in premium segment 2. Poor marketing to customers‚ plumbers. 3. Small retail network When launching the new product‚ Aqualisa decided that Quartz should be placed in the premium segment.
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