1. Define the customer/prospect segments. In 1997 XM Satellite Radio was investigating how they could utilize customer segmentation to create a focused target market in their business plan. After proper consideration XM Satellite Radio determined that a multi-segmented approach would be advantageous to their business model. A multi-segmented approach would allow for XM Satellite Radio to tailor certain stations to meet the needs of large populations that share distinct characteristics. This approach
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between a subordinate and his manager has to be based on trust‚ honesty‚ respect and mutual appreciation and a certain degree of friendship in order to create a relaxed atmosphere. He stated that a manager should treat each and every individual as one and avoid partialities at work. The first respondent said that the manager of his department encourages honest upward communication‚ but he neglects it sometimes because his responsibilities have increased over time and thus‚ he gets overwhelmed and
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Louis-Claude ROUX | PROFESSOR: | Philippe René Gillet | CASE: Virgin Mobile USA “Pricing for the first time” | DATE: 20/02/2012CLASS: MBS-Entrepreneuriat | PART I) ANSWERS BASED ON MY “GUT FEELINGS” Virgin Mobile targets the 14 to 24-year-olds market. The case lays out three pricing options. Which option would you choose and why? I would go for option number two for several reasons. The first one is that I think offer number one is not sufficiently different from the rest of the market
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Overview: Industry * Mature product by 1990. Little or no growth domestically (Italy) * Export market experiencing large growth (20-25% per yr in European countries) Expect 2/3 of new demand from Eastern European market. Demand is high because they wanted low-priced basic food products * Limited or no seasonal demand * Highly competitive domestically over 2000 pasta manufacturers in Italy. Declining margins. * Pasta market is extremely price sensitive. * Barilla is the market leader in Italy
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pirate radio concerns the actions of unlicensed stations becoming more hostile towards the state and authority‚ using the medium for community building from within societies and pushing for democratisation and decentralisation of media. Taiwan is a good example in this instance because its radio market is so crowded and full of various content. The broadcasting market in Taiwan has also rapidly changed in recent years due to the fast paced movement towards democracy there (Ke‚ 2000). Pirate radio is
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profitable route. Southwest needs to determine how to respond to this threatening strategic pricing move by Braniff in order to continuously stay ahead of their losses‚ and possibly reduce or eliminate it further for that operating year. Situational Analysis 3Cs: Competition Before Southwest was established‚ two airlines were servicing the geographic market - Braniff International Airways and Texas International (TI) Airlines. Though both provide intra-state transportation between the four fastest
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of Ben &’ ferry’s whether to enter the Japanese market—and if so‚ how—illustrates the strategic thinking behind such a constrained decision‚ focusing on an increasingly feasible option of partnering with a single retailer for the market entry. The case covers a wide spectrum of strategic issues faced by a branded consumer goods manufacturer in the early stages of venturing beyond its domestic market Students can assume the role of the chief executive officer in (1) balancing the attraction of a potentially
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believe if the practice of physician-assisted suicide becomes acceptable‚ society will pressure patients into choosing death instead providing them with quality end-of-life. This is a controversy subject. Although this debate has been a lengthy one and many issues discussed over the centuries are repetitive‚ new ideas and concerns. I will provide some pros and cons of physician-assisted suicide. The standard arguments in favor of a legal right to physician-assisted suicide are hardly
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In 2001‚ Satellite Radio was new technology that many felt would revolutionize the way we listen to radio. It was the first major advancement in radio since FM emerged in the 1960’s. Satellite radio is a radio service broadcast digitally-encoded audio to Earth-based receivers‚ either directly from an orbiting satellite‚ or from the satellite to the receiver via terrestrial repeater station. Receiver radios were primarily in cars but could be in households‚ offices or carried as portable devices
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Gen-40s as the Z3 materialized their roadster car they’ve been dreaming of all their lives and lastly‚ the Z3 reminded the Baby Boomer of the roadsters of yesteryear. 2. How would you measure the overall performance of the launch? In my opinion‚ one way to measure the overall performance of the launch is by simply comparing the projected unit sales against the actual unit sales. However‚ another way of measuring Z3’s launch performance is by
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