but it was not easy convincing the thousands of franchisees who ran the Baskin-Robbins stores to change. A store redesign could run up to $50‚000 and was funded mostly by the franchisees. One aspect of the redesign resulted in lowering the ice cream cases to make it easier for children to look down into the ice cream bins. Another change being considered was changing the Baskin-Robbins logo to coincide with the redesign of store interiors. The logo appears on napkins‚ cone wrappers‚ spoons‚ cups‚ uniforms
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Sephora Direct: Investing in Social Media‚ Video‚ and Mobile Summary The company Sephora since 2008 through the creation of a new group has moved into direct marketing and digital initiatives‚ namely in the social networking world‚ initially through Facebook. Entering a new world where there are no clear rules or similar experience to help you make the best decisions in this area has been a real challenge. After more than two years in this new digital environment‚ Sephora are conducting the
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Fiserv Case Marketing stretegy MBA 2012-2013 - - - - - Valentino De Girolamo Eleonora Stentella Matteo Turchetti Vincenzo Di Lecce Filippo Antonio Pisano Introduction Goals to reach • Make a good market segmentation to define how to invest and to which customers • Understand consumers perceptions and modify their approach to e-billing • Implement an effective communication strategy without increasing the budget and maximizing the results. Customers definition • Direct customers
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Case Study on Carl Robins Crystal Rollins COMM/215 October 20‚ 2014 RoMay SitzeCase Study on Carl Robins A recruiter’s job is to help a company or organization find new talent; they are also responsible for making sure that all new hires have completed all paperwork and maintain an ethical relationship with department heads. Introduction This case study will evaluate the performance of Carl Robins‚ a new campus recruiter for ABC‚ Inc. With only having six months experience‚ he failed to organize
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Brian Rivera February 13‚ 2012 BMGT 364 Why does the Varsity team lose to the JV team? There were many reasons why the Varsity team began losing to the JV team. It initially started when Coach P. finalized the teams‚ and soon raced against one another. In their first exhibition run‚ as expected the Varsity prevailed‚ but there were a few members of the varsity team that were not satisfied with the win. Rather than brainstorming ways they could do to improve as team‚ they were very egotistic
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Case summary Apple Inc. in 2012 Apple and its History Steve Jobs and Steve Wozniak founded Apple in California in 1976. Their mission was to introduce an easy to use computer to market‚ which led to a computing revolution and quickly became the industry leader by selling more than 100‚000 Apple IIs in 1980. After IBM entered PC market‚ IBM PCs‚ which used Microsoft’s DOS (OS)‚ gained more market share and became the new standard for the PC industry. At the same time‚ Apple introduced the
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Carl Robins and the Orientation Dilemma: A Case Study Analysis COM/215 September 17‚ 2012 Carl Robins and the Orientation Dilemma The position of campus recruiter for a company is one of importance. The recruiter is the person who makes sure the company has access to the best candidates available. The first order of business for any recruiter is to set up job fairs‚ develop a list of possible candidates‚ and conduct on-campus interviews of those applicants. There are many skills needed
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Case Study on Carl Robins Carolyn Joel COMM/215 July 28‚ 2014 Dr. Yolanda Orizando-Harding Case Study on Carl Robins BACKGROUND INTRODUCTION This case study pertains to an employee by the name of Carl Robins. He has been employed by ABC‚ Inc as a Campus Recruiter for six months. In early April‚ during Mr. Robins first six months of employment; he successfully recruited 15 new hires. The new trainees were to report to Monica Carrolls‚ the Operations Supervisor‚ as they would be working
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Ducati is looking to continue to drive growth by taking market share from current competitor Harley Davison. The firm plans to attack the market niche of Harley Davison with the Ducati interpretation of its cruiser. This is a misguided way to drive sustainable growth in the long term. Harley Davison is a major American motorcycle manufacturer‚ and dominated the U.S. heavy weight motorcycle market. In 2000m Harley produced 204‚500 motorcycles a 15.5% increases over 1999. Relative to other major
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Franklin‚ insisted that my lack of efforts to prepare and organize‚ you will undoubtedly fail in general. This phrase was made evident to me in this case study analysis. In the case study of Carl Robins a number of problems related with the recruiting process happened. To get a clear understanding of what didn’t work and the best way to solve these problems‚ a case study analysis is the most effective method to identify and recommend ways to improve this process for recruiting new trainees for ABC‚ Inc.
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